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[{"key": "dc.contributor.advisor", "value": "Valo, Maarit", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Pitk\u00e4nen, Henri", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-05-09T11:31:52Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-05-09T11:31:52Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1532864", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/49671", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n puheviestinn\u00e4n maisterintutkielman tavoitteena oli selvitt\u00e4\u00e4 j\u00e4\u00e4kiekon liigaseurojen sosiaalisen median k\u00e4ytt\u00f6\u00e4. Tarkoituksena oli kartoittaa, millaisia keinoja seurat k\u00e4ytt\u00e4v\u00e4t sosiaalisen median viestinn\u00e4ss\u00e4\u00e4n, miten sidosryhmi\u00e4 pyrit\u00e4\u00e4n sitouttamaan oman organisaation p\u00e4ivitt\u00e4iseen toimintaan, millaisia sosiaalisen median tavoitteita seuroilla on ja miten viestint\u00e4 on seuroissa j\u00e4rjestetty. Tutkielma toteutettiin laadullisena tutkimuksena. Tutkimuskohteena oli nelj\u00e4 j\u00e4\u00e4kiekon p\u00e4\u00e4sarjaseuraa, joiden sosiaalisen median sidosryhm\u00e4viestint\u00e4\u00e4 tutkittiin sis\u00e4ll\u00f6nanalyysin avulla. Analyysin perusteella haastateltiin t\u00e4m\u00e4n j\u00e4lkeen samat nelj\u00e4 seuraa. \n\nTulokset osoittavat, ett\u00e4 seurat k\u00e4ytt\u00e4v\u00e4t erityyppist\u00e4 sosiaalista mediaa erilaisilla tavoilla, ja viestim\u00e4\u00e4r\u00e4t vaihtelevat seurojen v\u00e4lill\u00e4 eri yhteis\u00f6iss\u00e4 paljonkin. Sosiaaliselle medialle ominainen nopeus on seurojen n\u00e4k\u00f6kulmasta yht\u00e4\u00e4lt\u00e4 hyv\u00e4 asia, mutta toisaalta se aiheuttaa my\u00f6s paineita tekij\u00f6ille. Viestint\u00e4 on organisoitu seuroissa erilaisilla tavoilla joko yhden ihmisen toimesta, tai sitten vastuu on jaettu isommalle ryhm\u00e4lle. Henkil\u00f6kohtaisilla mieltymyksill\u00e4 eri yhteis\u00f6jen suhteen on my\u00f6s vaikutusta viestinn\u00e4n m\u00e4\u00e4r\u00e4\u00e4n ja laatuun. Lis\u00e4ksi tulosten mukaan tunteisiin vetoaminen on eritt\u00e4in merkitt\u00e4v\u00e4 keino sidosryhmien sitouttamisessa. \n\nT\u00e4m\u00e4n tutkielman tuloksia voidaan hy\u00f6dynt\u00e4\u00e4 esimerkiksi urheiluseurojen sosiaalisen median viestinn\u00e4ss\u00e4, ja tutkimuksen tarjoama tutkimustieto auttaa ymm\u00e4rt\u00e4m\u00e4\u00e4n j\u00e4\u00e4kiekko-organisaation sosiaalisen median viestinn\u00e4n tarkoitusperi\u00e4 ja toiminnan taustoja. Tuloksilla on sovellusarvoa my\u00f6s muiden kuin urheiluorganisaatioiden sidosryhm\u00e4vuorovaikutukseen. Aihe on viel\u00e4 v\u00e4h\u00e4n tutkittu, joten jatkossa olisi tarpeellista tehd\u00e4 lis\u00e4\u00e4 tutkimusta esimerkiksi vertailemalla eri lajeja ja tutkimalla viel\u00e4 useampia seuroja.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Henri Pitk\u00e4nen (hevivapi) on 2016-05-09 11:31:52.269815. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-05-09T11:31:52Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201605092452.pdf: 1012398 bytes, checksum: 61adb1c8bfceffbfd8fec70a7877d5ee (MD5)\nlicense.html: 4832 bytes, checksum: 1f5df8009a4fd72e54903fadcde4668c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-05-09T11:31:52Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201605092452.pdf: 1012398 bytes, checksum: 61adb1c8bfceffbfd8fec70a7877d5ee (MD5)\nlicense.html: 4832 bytes, checksum: 1f5df8009a4fd72e54903fadcde4668c (MD5)\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (89 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "j\u00e4\u00e4kiekko", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "liigaseura", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "puheviestint\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sidosryhm\u00e4suhteet", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sis\u00e4ll\u00f6nanalyysi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "teknologiav\u00e4litteinen viestint\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "J\u00e4\u00e4kiekon liigaseurojen sidosryhm\u00e4vuorovaikutus sosiaalisessa mediassa", "language": null, "element": 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