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[{"key": "dc.contributor.advisor", "value": "Vilkuna, Janne", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Rinne, Silvia", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-05-04T22:03:50Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-05-04T22:03:50Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1532839", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/49646", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Bloggaaminen on ollut tasaisesti nousussa oleva trendi sosiaalisessa mediassa 1990-luvun lopulta alkaen. Sosiaalisesta mediasta l\u00f6ytyy monenlaisia blogeja eri aiheista ja eri aloilta. Uusi j\u00e4rjest\u00f6jen blogilaji ilmestyi 2000-luvun alussa, nimitt\u00e4in museoblogi. Museoiden l\u00e4sn\u00e4olo sosiaalisessa mediassa on kasvanut merkitt\u00e4v\u00e4sti viime vuosikymmenin\u00e4, ja samalla museot muuttuivat enemm\u00e4n yleis\u00f6suuntautuneiksi ja avoimiksi uusille viestint\u00e4mahdollisuuksille. Bloggaaminen on uusi tapa lis\u00e4t\u00e4 museoiden l\u00e4sn\u00e4oloa sosiaalisessa mediassa, kommunikoida ja olla vuorovaikutuksessa k\u00e4vij\u00f6iden kanssa sek\u00e4 markkinoida palvelujaan.\r\n\r\nT\u00e4m\u00e4 tutkimus analysoi nelj\u00e4kymment\u00e4kuusi suomalaista museoblogia korostamalla niiden rakennetta ja ominaisuuksia viestint\u00e4v\u00e4linein\u00e4. Ensimm\u00e4iset museoblogit Suomessa ilmestyiv\u00e4t vuonna 2008 ja niiden m\u00e4\u00e4r\u00e4 kasvoi jatkuvasti. Vuonna 2014 suomalaisia museoblogeja oli jo nelj\u00e4kymment\u00e4kuusi. Sis\u00e4ll\u00f6nanalyysin avulla tutkimus katsoo syvemm\u00e4lle suomalaisessa museoblogosf\u00e4\u00e4riss\u00e4 ja pyrkii vastaamaan kysymyksiin, mit\u00e4, miten ja miksi suomalaiset museot bloggaavat. Tutkimus koostuu kahdesta osasta. Ensimm\u00e4isess\u00e4 osassa analysoidaan suomalaisia museoblogeja ja tarjotaan kokonaiskuva blogien yleisist\u00e4 ominaisuuksista, tavoitteista ja mahdollisista vaikutuksista museoissa ja yhteiskunnassa. Lis\u00e4ksi tutkimus selitt\u00e4\u00e4, miten museot k\u00e4ytt\u00e4v\u00e4t blogeja ja mihin tarkoitukseen, sek\u00e4 mahdollista vuorovaikutusta museoyleis\u00f6n kanssa. Toinen osa koostuu kyselyst\u00e4, joka l\u00e4hetettiin niille museoille, joilla on blogi. Kyselyn tarkoituksena on t\u00e4ydent\u00e4\u00e4 blogien analyysia. \r\n\r\nYleens\u00e4 museot aloittavat bloggaamisen, jotta ne voivat dokumentoida ja esitell\u00e4 toimintaansa yleis\u00f6lle. Jotkut museot avaavat v\u00e4liaikaisia blogeja seuraamaan hanketta tai n\u00e4yttelyn rakentamisen prosessia. Kuitenkin useimmat blogit ovat pysyvi\u00e4 ja niit\u00e4 p\u00e4ivitet\u00e4\u00e4n s\u00e4\u00e4nn\u00f6llisesti. Viestint\u00e4kanavien lis\u00e4ksi, museoiden blogit tarjoavat henkil\u00f6kohtaisia \u00e4\u00e4ni\u00e4 instituutiolle tuomalla sen l\u00e4hemm\u00e4s yleis\u00f6\u00e4. Kuitenkin, kun on kyse vuorovaikutuksesta yleis\u00f6n kanssa, museoiden blogit ovat edelleen p\u00e4\u00e4osin yksisuuntaisia viestint\u00e4kanavia, koska kommenttien m\u00e4\u00e4r\u00e4 pysyy alhaisena, vaikka blogeilla on huomattava m\u00e4\u00e4r\u00e4 lukijoita. Lukijoiden ja museoiden vuorovaikutuksessa my\u00f6nteinen puoli on kommenttien kohtelias ja konstruktiivinen luonne. Tutkimus on tarkoitettu kulttuurininstituutioille, joilla on kiinnostus sosiaalisen mediaan ja jotka suunnittelevat k\u00e4ytt\u00e4v\u00e4ns\u00e4 blogeja sek\u00e4 ihmisille, joita kiinnostaa, miten kulttuuri-instituutiot k\u00e4ytt\u00e4v\u00e4t blogipalveluja.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Blogging has been a steadily increasing trend in social media since its debut in the late 1990\u2019s. Social media hosts a wide range of blogs on different subjects and from various domains. A new genre of organization blogs made its appearance in the beginning of the 2000\u2019s, namely the museum blog. Museums\u2019 presence in social media has grown significantly in the last decades as they became more visitor-oriented and open to new communication possibilities. Blogging is a new way to increase museums\u2019 social media presence, communicate and interact with visitors as well as marketing their services.\r\n\r\nThis research analyzes forty-six Finnish museum blogs putting the accent on their structure and features as communication tools. Finnish museums started having their first blogs around 2008 and the number of blogs grew up to forty-six by the year 2014. With the help of content analysis, the study takes a deeper look into Finnish museums\u2019 blogosphere and aims to respond to the questions of what, how and why are Finnish museums blogging. The research is comprised of two parts. The first part analyzes Finnish museum blogs and offers an overall picture of the blogs\u2019 general characteristics, goals and possible influence in museums and society. In addition, it explains the way museums use blogs and for what purpose as well as possible interaction with museum audiences. The second part consists of questionnaires conducted among museums which own blogs and whose purpose is to complete the blog analysis. \r\n\r\nIn general, museums start blogging in order to document and present their activity to the public. Some museums open blogs for a limited period of time, usually in order to document a project or follow the building process of an exhibition. Most of the blogs though, are permanent and updated on a regular basis. Besides being communication channels, museum blogs offer a personal voice to the institution bringing it closer to the audiences. However, when it comes to interaction with the public, museum blogs remain mostly one-way communication channels as the number of comments stay low although the blogs have a considerable number of readers. A positive aspect of the reader interaction is the polite and constructivist nature of the comments. The research is aimed at cultural organizations which are interested or planning to use social blogs as well as individuals interested in how cultural organizations use blogs.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Silvia Rinne (sidumitr) on 2016-05-04 22:03:50.123574. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-05-04T22:03:50Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201605052432.pdf: 2112107 bytes, checksum: 7e9191a237ebf38bb8e958763d8ea45e (MD5)\r\nlicense.html: 4824 bytes, checksum: e37e6dfc33893df4242789011651dc68 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-05-04T22:03:50Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201605052432.pdf: 2112107 bytes, checksum: 7e9191a237ebf38bb8e958763d8ea45e (MD5)\r\nlicense.html: 4824 bytes, checksum: e37e6dfc33893df4242789011651dc68 (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (106 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "museum", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "blogging", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "communication", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "social media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Finnish museums", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "The blog as a communication tool : an analysis of Finnish museums' blogs", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Analysis of Finnish museums' blogs", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": 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