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[{"key": "dc.contributor.advisor", "value": "Karjaluoto, Heikki", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Munnukka, Juha", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Iivanainen, Olli", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-05-02T12:37:46Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-05-02T12:37:46Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1529686", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/49616", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tutkimuksen tarkoituksena on lis\u00e4t\u00e4 ymm\u00e4rryst\u00e4 asiakkaan kokeman arvon, laadun, tyytyv\u00e4isyyden ja k\u00e4ytt\u00e4ytymisen v\u00e4lisist\u00e4 suhteista. P\u00e4\u00e4tutkimusongelmana oli miten arvo, laatu ja tyytyv\u00e4isyys vaikuttavat asiakkaan osto k\u00e4ytt\u00e4ytymiseen ravintola ymp\u00e4rist\u00f6ss\u00e4. Alatutkimusongelmana haluttiin selvitt\u00e4\u00e4 miten asiakkaan kokema arvo muodostuu. \nVaikka arvoa, laatua, tyytyv\u00e4isyytt\u00e4 ja aiottua k\u00e4ytt\u00e4ytymist\u00e4 on tutkittu paljon, niit\u00e4 ei ole tutkittu samassa kontekstissa kovinkaan usein. Teorian mukaan kaikki tekij\u00e4t vaikuttavat aiottuun k\u00e4ytt\u00e4ytymiseen positiivisesti sek\u00e4 suoraan, ett\u00e4 ep\u00e4suorasti toistensa kautta.\nTutkimuksen aineisto ker\u00e4ttiin kyselytutkimuksella Jyv\u00e4skyl\u00e4n yliopiston opiskelijoilta ja ty\u00f6ntekij\u00f6ilt\u00e4. Saadut vastaukset analysoitiin SPSS-ohjelmalla ja niist\u00e4 muodostettiin rakenneyht\u00e4l\u00f6malli Lisrel-ohjelmalla.\nTulokset osoittivat, ett\u00e4 asiakkaan kokema arvo ja laatu vaikuttavat aiottuun k\u00e4ytt\u00e4ytymiseen ja tyytyv\u00e4isyyteen positiivisesti, mutta k\u00e4ytt\u00e4ytymisen ja tyytyv\u00e4isyyden suhdetta ei pystytty vahvistamaan. Aiottu k\u00e4ytt\u00e4ytyminen ja tyytyv\u00e4isyys korreloivat vahvasti toistensa kanssa, joten tutkimusmalleja p\u00e4\u00e4dyttiin tekem\u00e4\u00e4n kaksi, sill\u00e4 kumpikin tutkimusmalli toimi hyvin itsen\u00e4isin\u00e4 malleina. Toisessa tutkimusmallissa tutkittiin koetun arvon ja laadun vaikutusta tyytyv\u00e4isyyteen ja toisessa aiottuun k\u00e4ytt\u00e4ytymiseen. Aivan kaikkia teorian mukaisia arvon ulottuvuuksia ei my\u00f6sk\u00e4\u00e4n pystytty todentamaan ja tulosten mukaan asiakkaan arvo muodustuu taloudellisesta ja sosiaalisesta arvosta. Emotinaalinen arvo ja maine korreloivat vahvasti muiden ulottuvuuksien kanssa, joten ne poistettiin lopullisesta tutkimusmallista.\nTulokset mukailivat aikaisempia teorioita, vaikka kaikkia yhteyksi\u00e4 ei pystyttykk\u00e4\u00e4n todentamaan. Tulosten perusteella asiakkaan kokema arvo muodostuu taloudellisesta ja sosiaalisesta arvosta sek\u00e4 laadusta. N\u00e4ill\u00e4 kaikilla on positiivinen vaikutus sek\u00e4 tyytyv\u00e4isyyteen ett\u00e4 aiottuun k\u00e4ytt\u00e4ytymiseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Olli Iivanainen (olsaiiva) on 2016-05-02 12:37:46.395919. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-05-02T12:37:46Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201605022388.pdf: 590031 bytes, checksum: b0d78cea5b124d44210821bfc7558e36 (MD5)\nlicense.html: 4862 bytes, checksum: fe2ea2566c0a410b37dda0534b3d8a29 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-05-02T12:37:46Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201605022388.pdf: 590031 bytes, checksum: b0d78cea5b124d44210821bfc7558e36 (MD5)\nlicense.html: 4862 bytes, checksum: fe2ea2566c0a410b37dda0534b3d8a29 (MD5)\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (60 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakkaan kokema arvo", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tyytyv\u00e4isyys", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "laatu", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00e4ytyminen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Asiakkaan kokeman arvon ja laadun vaikutus tyytyv\u00e4isyyteen ja k\u00e4ytt\u00e4ytymiseen opiskelijaravintolassa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201605022388", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": 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