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[{"key": "dc.contributor.advisor", "value": "Asunta, Laura", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "V\u00e4kev\u00e4inen, Riitta", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-04-28T08:01:28Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-04-28T08:01:28Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1526492", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/49586", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Viestint\u00e4 on oleellinen osa yhteiskunnallista vaikuttamista. T\u00e4ss\u00e4 tutkimuksessa on tarkasteltu sit\u00e4, mitk\u00e4 viestinn\u00e4lliset seikat ovat kriittisi\u00e4 etuj\u00e4rjest\u00f6jen (interest groups) yhteiskunnallisen vaikuttajaviestinn\u00e4n tavoitteiden toteutumisen kannalta. Tutkimus on toteutettu aiemman tutkimustiedon ja haastattelujen avulla. Haastatteluaineisto k\u00e4sittelee opiskelija- ja nuorisoj\u00e4rjest\u00f6jen vaikuttajaviestint\u00e4\u00e4, joka kohdistui 2017 voimaan tulevan el\u00e4keuudistuksen p\u00e4\u00e4t\u00f6ksentekoon. Haastatteluissa on k\u00e4ytetty perinteisen teemahaastattelun ohella Critical Incident Technique \u2013metodia.\r\n\r\nTeorian mukaan lobbauksen keinot ja kanavat voidaan valita strategisesti oikein vain, kun tavoite on selke\u00e4. Haastatteluissa nuorisoj\u00e4rjest\u00f6jen el\u00e4kelobbauksen kriittisiksi elementeiksi havaittiin kolme seikkaa: oma sis\u00e4inen valmistelu, suorat keskustelut p\u00e4\u00e4tt\u00e4jien kanssa ja median\u00e4kyvyys.\r\n\r\nT\u00e4m\u00e4n tutkimuksen anti on kahtalainen, se esittelee etuj\u00e4rjest\u00f6jen lobbauksen teoriaa ja k\u00e4yt\u00e4nt\u00f6\u00e4 sek\u00e4 auttaa etuj\u00e4rjest\u00f6j\u00e4 j\u00e4sent\u00e4m\u00e4\u00e4n omaa vaikuttajaviestint\u00e4\u00e4ns\u00e4. P\u00e4\u00e4telmiss\u00e4 esitell\u00e4\u00e4n teorian ja haastatteluiden pohjalta strategiset elementit, joiden pohjalta etuj\u00e4rjest\u00f6jen lobbausta voi k\u00e4yt\u00e4nn\u00f6ss\u00e4 suunnitella. Strategiset elementit etenev\u00e4t kaiken perustana olevasta sis\u00e4isest\u00e4 valmistelusta kohti keinojen ja kanavien valintaa ja toteutusta. Strategisissa elementeiss\u00e4 on my\u00f6s muutama pysyv\u00e4 perusasia, kuten keskustelu sidosryhmien kanssa ja tulosten analysointi.\r\n\r\nVaikuttajaviestinn\u00e4n onnistumista on vaikea osoittaa toteen, eik\u00e4 sit\u00e4 pyrit\u00e4 t\u00e4ss\u00e4 ty\u00f6ss\u00e4 osoittamaan. Onnistumista on syyt\u00e4 arvioida aina suhteessa siihen, mit\u00e4 lobbauksella on tavoiteltu.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Riitta V\u00e4kev\u00e4inen (rianvake) on 2016-04-28 08:01:27.848933. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-04-28T08:01:28Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201604282350.pdf: 888119 bytes, checksum: 5e29f1aaef20e66f5e65d0634e8f6ca6 (MD5)\r\nlicense.html: 4900 bytes, checksum: b00f064e275beaf16bd908a3ea1a3ee4 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-04-28T08:01:28Z (GMT). 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