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[{"key": "dc.contributor.advisor", "value": "Collin, Kaija", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Pelkonen, Tuula", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-04-26T15:56:52Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-04-26T15:56:52Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1526308", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/49565", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Naisyritt\u00e4jien m\u00e4\u00e4r\u00e4 on kasvanut tasaisesti viime vuosikymmenen aikana. Naisyritt\u00e4jyys ja siihen liittyv\u00e4 identiteettipohdinta ovat ajankohtaisia teemoja t\u00e4ss\u00e4 ajassa, koska ty\u00f6el\u00e4m\u00e4n muuttuminen ja uudenlaiset vaatimukset heijastuvat my\u00f6s yritt\u00e4j\u00e4n osaamisvaa-timuksiin ja yritt\u00e4j\u00e4identiteetin rakentumiseen. \nT\u00e4m\u00e4n tutkimuksen tavoitteena oli selvitt\u00e4\u00e4, millaista osaamista mikroyritt\u00e4jin\u00e4 toimivat naiset tarvitsevat, miten he rakentavat yritt\u00e4j\u00e4identiteetti\u00e4\u00e4n ja miten sit\u00e4 voidaan edist\u00e4\u00e4. Tutkimus toteutettiin laadullisella menetelm\u00e4ll\u00e4, teemahaastattelemalla seitsem\u00e4n naisyritt\u00e4j\u00e4\u00e4. Haastattelujen avulla ker\u00e4ttiin naisten omia tulkintoja yritt\u00e4j\u00e4n\u00e4 olemisestaan, osaamisestaan ja yritt\u00e4j\u00e4identiteetin kehittymiseen vaikuttavista tekij\u00f6ist\u00e4.\nTutkimuksen tulokset osoittavat, ett\u00e4 mikroyritt\u00e4jin\u00e4 olevien naisten yritt\u00e4j\u00e4identiteetti on el\u00e4m\u00e4nhistorian mittainen teht\u00e4v\u00e4. Yritt\u00e4j\u00e4identiteetti rakentuu yksil\u00f6llisesti ja prosessimaisesti, koska siihen vaikuttavat saatu koulutus, erilaiset kokemukset, sosiaalinen vuorovaikutus sek\u00e4 yritt\u00e4j\u00e4nuralle asetetut tavoitteet ja p\u00e4\u00e4m\u00e4\u00e4r\u00e4t. \nTutkimuksen mukaan naisyritt\u00e4j\u00e4t ovat sitoutuneita yritystoimintaansa, mutta yritt\u00e4jyytt\u00e4 haastavat perhe-el\u00e4m\u00e4n ja yritt\u00e4jyyden yhteensovittaminen sek\u00e4 naisyritt\u00e4jyyden sukupuolisidonnaisuus. Kaikesta haasteellisuudesta huolimatta naisilla on selke\u00e4 min\u00e4kuva ja vahva asenne yritt\u00e4jyyteen. He tunnistavat oman osaamisensa ja siin\u00e4 olevat rajoitteet sek\u00e4 osaavat hy\u00f6dynt\u00e4\u00e4 n\u00e4it\u00e4 tietoja yritystoiminnassaan. \nT\u00e4m\u00e4 tutkimus antaa uutta, monipuolisempaa n\u00e4k\u00f6kulmaa naisyritt\u00e4j\u00e4keskusteluun ja mikroyritt\u00e4jin\u00e4 toimivien naisten yritt\u00e4j\u00e4identiteetin rakentumiseen. Mik\u00e4li tarvitaan syv\u00e4llisemp\u00e4\u00e4 tietoa mikroyritt\u00e4jin\u00e4 toimivien naisten yritt\u00e4j\u00e4identiteetist\u00e4, jatkotutkimuksessa voitaisiin tutkia, mik\u00e4 merkitys yritt\u00e4jyyden aloittamisella, varsinkin vastentahtoisella yritt\u00e4jyydell\u00e4, on yritt\u00e4j\u00e4identiteetin rakentumiseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Tuula Pelkonen (tuanpelk) on 2016-04-26 15:56:52.132242. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-04-26T15:56:52Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201604262326.pdf: 954731 bytes, checksum: dbd56eb1aaf5936babab08f77247afb5 (MD5)\nlicense.html: 4829 bytes, checksum: 1df6e88a655ed193c5885f5072b86490 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-04-26T15:56:52Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201604262326.pdf: 954731 bytes, checksum: dbd56eb1aaf5936babab08f77247afb5 (MD5)\nlicense.html: 4829 bytes, checksum: 1df6e88a655ed193c5885f5072b86490 (MD5)\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (73 s.)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "mikroyritt\u00e4j\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "naisyritt\u00e4j\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "osaaminen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiantuntijuus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yritt\u00e4j\u00e4identiteetti", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Mikroyritt\u00e4jin\u00e4 toimivien naisten yritt\u00e4j\u00e4identiteetin rakentuminen", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201604262326", "language": null, "element": "identifier", "qualifier": "urn", "schema": 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Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Adult Education", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Aikuiskasvatus", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2016-04-26T15:56:53Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": null, "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", 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