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[{"key": "dc.contributor.advisor", "value": "Luoma-aho, Vilma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Campello, Kirsi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-04-16T11:06:21Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-04-16T11:06:21Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1525836", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/49354", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n pro gradu -tutkielman tavoitteena on saada lis\u00e4\u00e4 tietoa viestinn\u00e4n merkityksest\u00e4 julkisen sektorin innovaatioiden jalkauttamisesta sek\u00e4 antaa viestint\u00e4l\u00e4ht\u00f6ist\u00e4 n\u00e4k\u00f6kulmaa tulosten juurruttamiseen. Tutkimuksessa tarkastellaan hanketulosten levitt\u00e4mist\u00e4 ja valtavirtaistamista innovaation implementointiprosessina sek\u00e4 viestinn\u00e4n roolia levitt\u00e4misess\u00e4 ja valtavirtaistamisessa. Tutkimuskysymykset ovat: 1) Millaisena prosessina hankkeet n\u00e4kev\u00e4t levitt\u00e4misen ja valtavirtaistamisen? 2) Mitk\u00e4 tekij\u00e4t ohjaavat hankeinnovaatioiden jalkauttamista julkisella sektorilla? 3) Mik\u00e4 on viestinn\u00e4n rooli levitt\u00e4mis- ja valtavirtaistamisprosessissa? Tutkimus toteutettiin tapaustutkimuksena, jossa tehtiin teemahaastattelu kuuden eurooppalaisen Equal-yhteis\u00f6aloitteen hankkeen edustajalle. Equal-aloitteessa tarkoituksena oli kehitt\u00e4\u00e4 innovatiivisia ratkaisuja heikossa ty\u00f6markkina-asemassa olevien ty\u00f6llist\u00e4misen edist\u00e4miseksi sek\u00e4 syrj\u00e4ytymisen ehk\u00e4isemiseksi. Levitt\u00e4minen on tutkimuksen mukaan l\u00e4hinn\u00e4 tiedottamista hankkeen tuloksista. Valtavirtaistaminen taas on prosessi, joka alkaa jo yhteisty\u00f6kumppaneiden valinnasta. Onnistuminen edellytt\u00e4\u00e4 merkitysten jakamista, yhteisen kielen l\u00f6ytymist\u00e4 ja dialogia. Innovaatioon implementointiin vaikuttavat innovaation (ulkoiset) puitteet kuten poliittinen tahto ja rahoitus, sis\u00e4inen innovaatioymp\u00e4rist\u00f6 kuten asennoituminen valtavirtaistamiseen sek\u00e4 innovaation ominaisuudet kuten siit\u00e4 saatava hy\u00f6ty (Johnson 2001). Implementoinnissa voidaan hy\u00f6dynt\u00e4\u00e4 erilaisia viestint\u00e4strategioita (Lewis 2007), joista esiin nousivat erityisesti levitt\u00e4minen versus osallistaminen ja kohdennettu versus yleistason viesti. Osallistamista l\u00e4hestyt\u00e4\u00e4n resurssiorientoituneesti (Lewis & Russ 2012) hy\u00f6dynt\u00e4m\u00e4ll\u00e4 osallistujien panosta innovaation kehitt\u00e4misess\u00e4. Laajemmin innovaatiota voidaan tarkastella ekosysteemin\u00e4 (Luoma-aho & Halonen 2010). Luoma-ahon ja Halosen (2010, 19) nelj\u00e4 aksioomaa viestinn\u00e4n roolista innovaatioekosysteemiss\u00e4 ovat \u201d1) aineettomat p\u00e4\u00e4omat ovat keskeisi\u00e4 innovaatioprosessille ja koko ekosysteemille, 2) viestinn\u00e4n avulla innovaatioekosysteemi kukoistaa 3) huomioty\u00f6ntekij\u00e4t ovat sosiaalisen p\u00e4\u00e4oman luojia (social capitalists) 4) viestint\u00e4 on p\u00e4\u00e4asiallisin keino, jolla huomioty\u00f6ntekij\u00e4t operoivat.\u201d Tutkimuksen mukaan aksioomat ovat toteutettavissa hanketulosten levitt\u00e4misess\u00e4 ja valtavirtaistamisessa, mutta erityisesti huomioty\u00f6ntekij\u00f6iden rooli edellytt\u00e4\u00e4 lis\u00e4tutkimusta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Kirsi Campello (kirturun) on 2016-04-16 11:06:19.168969. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-04-16T11:06:21Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201604162225.pdf: 879466 bytes, checksum: 5f6be69437f157fb197a8cf160946a4c (MD5)\r\nlicense.html: 4869 bytes, checksum: c82c748a0df2cbbfb4801e99f0da398a (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-04-16T11:06:21Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201604162225.pdf: 879466 bytes, checksum: 5f6be69437f157fb197a8cf160946a4c (MD5)\r\nlicense.html: 4869 bytes, checksum: c82c748a0df2cbbfb4801e99f0da398a (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (85 s.)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "innovaatiot", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "valtavirtaistaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "julkinen sektori", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "organisaatioviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sosiaalinen p\u00e4\u00e4oma", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Viestinn\u00e4n rooli hanketulosten levitt\u00e4misess\u00e4 ja valtavirtaistamisessa : innovaatioprosessista ekosysteemiin", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201604162225", "language": null, "element": "identifier", 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