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[{"key": "dc.contributor.advisor", "value": "Valkonen, Tarja", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Mikkola, Leena", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kettunen, Nina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Pennala, Veera", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-03-29T10:13:03Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-03-29T10:13:03Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1526000", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/49205", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n tieteellisen tutkielman tarkoituksena oli kuvata ja ymm\u00e4rt\u00e4\u00e4 p\u00e4\u00e4ministeri Alexander Stubbin henkil\u00f6kuvan hallintaa Twitteriss\u00e4. Tavoitteena oli vastata siihen, millainen henkil\u00f6kuva Alexander Stubbista h\u00e4nen twiittiens\u00e4 perusteella muodostuu, ja mit\u00e4 itsens\u00e4 esitt\u00e4misen strategioita Alexander Stubbin twiiteist\u00e4 voidaan tunnistaa. Tutkimusaineisto koostui Alexander Stubbin k\u00e4ytt\u00e4j\u00e4tililt\u00e4 loka- ja joulukuussa 2014 julkaistuista twiiteist\u00e4, joita oli 312 kappaletta.\r\nTutkimusaineiston analysoinnissa on k\u00e4ytetty laadullista, aineistol\u00e4ht\u00f6ist\u00e4 sis\u00e4ll\u00f6nanalyysi\u00e4 sek\u00e4 teoriasidonnaista analyysi\u00e4. Teoriasidonnaisen analyysin k\u00e4yt\u00f6ll\u00e4 pyrittiin ohjaamaan vastausten etsimist\u00e4 tutkimusteht\u00e4v\u00e4\u00e4 ajatellen. Henkil\u00f6kuvan katsottiin muodostuvan siit\u00e4, mit\u00e4 henkil\u00f6 sanoo, miten h\u00e4n toimii ja miten h\u00e4n sijoittaa itsens\u00e4 vuorovaikutusymp\u00e4rist\u00f6\u00f6n. Itsens\u00e4 esitt\u00e4misen strategiat olivat tunnistettavissa toimintaa tarkastelemalla. T\u00e4ss\u00e4 tutkimuksessa sosiaalisen median sovellus Twitter oli vuorovaikutusymp\u00e4rist\u00f6, jossa Alexander Stubb puhui ja toimi.\r\nTutkimusten tulosten perusteella Alexander Stubbista muodostui henkil\u00f6kuva, joka loi vaikutelman asiantuntevasta, aktiivisesta, vuorovaikutukselle avoimesta, valveutuneesta, monipuolisesta, positiivisesta ja nykypoliitikolta vaadittavien odotusten t\u00e4ytt\u00e4v\u00e4st\u00e4 henkil\u00f6st\u00e4. Itsens\u00e4 esitt\u00e4misen strategioista voitiin tunnistaa itsens\u00e4 esille tuominen tai itsens\u00e4 mainostaminen, miellytt\u00e4minen ja esimerkkin\u00e4 toimiminen. Tutkimustulosten perusteella Alexander Stubbin Twitter-viesteiss\u00e4 personoituvat h\u00e4nen vaikutuspiiriss\u00e4\u00e4n yleisesti ihaillut arvot ja h\u00e4nen voidaan katsoa hy\u00f6dynt\u00e4v\u00e4n hyvyytt\u00e4 er\u00e4\u00e4nlaisena vallank\u00e4yt\u00f6n v\u00e4lineen\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Nina Kettunen (nijakett) on 2016-03-29 10:13:02.567235. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-03-29T10:13:02Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201603291953.pdf: 561243 bytes, checksum: bfe7d43f7edd6336f286efb542b76bac (MD5)\r\nlicense.html: 5163 bytes, checksum: bc5528df2a70b40b5aeffd5144962d62 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-03-29T10:13:03Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201603291953.pdf: 561243 bytes, checksum: bfe7d43f7edd6336f286efb542b76bac (MD5)\r\nlicense.html: 5163 bytes, checksum: bc5528df2a70b40b5aeffd5144962d62 (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (64 s.)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Stubb, Alexander", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "P\u00e4\u00e4ministeri Alexander Stubb Twitteriss\u00e4 : henkil\u00f6kuva ja itsens\u00e4 esitt\u00e4misen strategiat", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Henkil\u00f6kuva ja itsens\u00e4 esitt\u00e4misen strategiat", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201603291953", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen 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