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[{"key": "dc.contributor.advisor", "value": "J\u00e4rvenp\u00e4\u00e4, Marko", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Nybom, Tanja", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-03-25T20:49:07Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-03-25T20:49:07Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1525081", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/49201", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimus keskittyy kartoittamaan Suomen suurimpien kuntien ymp\u00e4rist\u00f6raporteissa\nk\u00e4ytettyj\u00e4 legitimointistrategioita. Tarkoituksena on selvitt\u00e4\u00e4 mink\u00e4laisia legitimointistrategioita kunnat k\u00e4ytt\u00e4v\u00e4t raporteissaan, onko strategioiden k\u00e4yt\u00f6ss\u00e4 tapahtunut muutoksia ja onko strategioiden k\u00e4yt\u00f6ss\u00e4 kuntakohtaisia eroja. Aineistona toimivat Helsingin,\nEspoon, Tampereen, Vantaan ja Oulun ymp\u00e4rist\u00f6nhallintaan liittyv\u00e4t raportit vuosilta\n2006\u20132013. Tutkimus on luonteeltaan kvalitatiivinen vertailututkimus ja aineiston analysointimenetelm\u00e4ksi on valittu laadullinen sis\u00e4ll\u00f6nanalyysi. Analyysi toteutetaan teorial\u00e4ht\u00f6isesti ja aineistosta etsit\u00e4\u00e4n teoreettisen viitekehyksen ja aikaisemman tutkimuksen perusteella m\u00e4\u00e4riteltyj\u00e4 legitimointistrategioita. Legitimointistrategiat on jaoteltu semanttisiin ja visuaalisiin strategioihin. Tuloksista k\u00e4y ilmi, ett\u00e4 kunnat k\u00e4ytt\u00e4v\u00e4t raporteissaan hieman enemm\u00e4n strategioita, joiden tarkoitus on muokata mielikuvaa organisaatiostaan positiiviseen suuntaan. Erot aitoa toimintaa heijastavien ja mielikuvia muokkaavien strategioiden k\u00e4yt\u00f6ss\u00e4 ovat kuitenkin melko pieni\u00e4. N\u00e4in ollen ei voida sanoa,\nett\u00e4 kunnat k\u00e4ytt\u00e4isiv\u00e4t legitimointistrategioita yksinomaan positiivisen mielikuvan luomiseen. Strategioiden k\u00e4yt\u00f6ss\u00e4 tapahtuneessa muutoksessa ei ole havaittavissa selke\u00e4\u00e4\nyleist\u00e4 trendi\u00e4, vaan eri strategioiden k\u00e4yt\u00f6n laajuus vaihtelee vuosittain. Kuntien v\u00e4lill\u00e4\non havaittavissa jonkin verran eroja. Helsinki on k\u00e4ytt\u00e4nyt eniten sek\u00e4 semanttisia ett\u00e4\nvisuaalisia legitimointistrategioita raporteissaan kun taas v\u00e4hiten sek\u00e4 semanttisia ett\u00e4 visuaalisia strategioita on k\u00e4ytt\u00e4nyt Vantaa. Semanttisten strategioiden k\u00e4yt\u00f6n laajuudessa\non jonkin verran eroja kaupunkien v\u00e4lill\u00e4, mutta visuaalisten strategioiden k\u00e4ytt\u00f6 jakaantuu tasaisemmin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Tanja Nybom (tabinybo) on 2016-03-25 20:49:06.544899. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-03-25T20:49:06Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201603251948.pdf: 840403 bytes, checksum: 34b1e639f0f3aa6483b536cc9c811e40 (MD5)\nlicense.html: 4826 bytes, checksum: 3d13dc0916b6e035f1da2d08ba67738f (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-03-25T20:49:07Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201603251948.pdf: 840403 bytes, checksum: 34b1e639f0f3aa6483b536cc9c811e40 (MD5)\nlicense.html: 4826 bytes, checksum: 3d13dc0916b6e035f1da2d08ba67738f (MD5)\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (68 s.)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Yhteiskuntavastuu", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": 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