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[{"key": "dc.contributor.advisor", "value": "Kiviniemi, Anne-Laure", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Vasanoja, Heidi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-03-14T17:28:43Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-03-14T17:28:43Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/49049", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimus k\u00e4sittelee kuuluisan YouTube-t\u00e4hti Normanin tapaa puhutella katsojiaan. Puhuttelutavat, suhde osapuolten v\u00e4lill\u00e4 sek\u00e4 muutos puhuttelutavoissa ajan kuluessa ovat tutkimuksen t\u00e4rkeimpi\u00e4 aiheita. Niit\u00e4 l\u00e4hestyt\u00e4\u00e4n sosiaalisen deiksiksen kautta, ja tarkempana tutkimuskohteena ovat katsojiin kohdistuvat persoonapronominit sek\u00e4 imperatiivimuodot, sill\u00e4 ne kuvastavat hyvin vuorovaikutussuhteita ihmisten v\u00e4lill\u00e4 ja niit\u00e4 esiintyy Normanin videoissa runsaasti.\n\nAineiston valinta perustuu paitsi satunnaisuuteen, my\u00f6s tutkimuksen kannalta v\u00e4ltt\u00e4m\u00e4tt\u00f6m\u00e4\u00e4n, ehdolliseen materiaalin valintaan. Kaikissa aineistoon valituissa nelj\u00e4ss\u00e4 videossa esiintyy suoria tapoja puhutella yleis\u00f6\u00e4 sanallisesti. Persoonapronominit ja imperatiivimuodot muodostavat kuvan osapuolten v\u00e4lisest\u00e4 suhteesta puhujan kannalta, eik\u00e4 niiden puuttumisesta voisi p\u00e4\u00e4tell\u00e4 osapuolten v\u00e4lisen suhteen luonnetta luotettavasti.\n\nPuhuttelutavat viestitt\u00e4v\u00e4t muun muassa puhujan puhuteltavaa kohtaan osoittamaa arvostusta, l\u00e4heisyytt\u00e4 ja sit\u00e4, millaiseksi puhuja puhuteltavansa mielt\u00e4\u00e4. Norman osoittaa videoissaan mielt\u00e4v\u00e4ns\u00e4 katsojansa samantasoisikseen k\u00e4ytt\u00e4m\u00e4ll\u00e4 sinuttelumuotoja ja luo suhdetta katsojiinsa sek\u00e4 henkil\u00f6kohtaisella ett\u00e4 laajemmalla, koko ihmisjoukkoa kerralla puhuttelevalla tasolla. Henkil\u00f6kohtainen taso ilmenee aineistossa suorana sinutteluna ja yleisempi taso kaikkien katsojien puhuttelemisena yhten\u00e4 suurena joukkona monikon toisen persoonan pronomineilla ja muodoilla.\n\nNormanin tavan puhutella yleis\u00f6\u00e4\u00e4n voidaan todeta muuttuneen ajan saatossa aineiston sis\u00e4ll\u00e4. Sinuttelun k\u00e4ytt\u00f6 on v\u00e4hentynyt, kun taas te-pronominin ja -muotojen k\u00e4ytt\u00f6 on lis\u00e4\u00e4ntynyt. Puhuttelutapa on siis muuttunut enemm\u00e4n yksil\u00f6\u00e4 puhuttelevasta koko joukkoa kerralla puhuttelevaan suuntaan. Norman luo kasvaneesta katsojajoukosta er\u00e4\u00e4nlaista yhteis\u00f6\u00e4, jota yhdist\u00e4\u00e4 h\u00e4nen videoidensa katselu. Tuloksia ei kuitenkaan voida n\u00e4in suppeassa tutkimuksessa yleist\u00e4\u00e4 laajemmin Normanin tapaan yleisesti puhutella yleis\u00f6\u00e4\u00e4n aineiston ulkopuolella.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Heidi Vasanoja (hejovasa) on 2016-03-14 17:28:43.038427. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-03-14T17:28:43Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201603141842.pdf: 863640 bytes, checksum: 9ea0dde054fea3383e6d403e2766ff18 (MD5)\nlicense.html: 4887 bytes, checksum: 9e32ea559ee19891537db6c16c441dcc (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-03-14T17:28:43Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201603141842.pdf: 863640 bytes, checksum: 9ea0dde054fea3383e6d403e2766ff18 (MD5)\nlicense.html: 4887 bytes, checksum: 9e32ea559ee19891537db6c16c441dcc (MD5)\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "21", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fra", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "YouTube", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Norman", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "\u00e9nonciation", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "d\u00e9ixis sociale", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "formes d\u2019adresse", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "puhuttelumuodot", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\u00ab N'h\u00e9sitez pas \u00e0 mettre un petit pouce en l\u2019air ! \u00bb : la relation entre le youtubeur Norman et son public \u00e0 travers la d\u00e9ixis sociale", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201603141842", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Romance philology", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Romaaninen filologia", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2016-03-14T17:28:44Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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