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[{"key": "dc.contributor.advisor", "value": "Uusitalo, Outi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Kokkonen, Tuula", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-02-25T14:19:08Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-02-25T14:19:08Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1523112", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/48943", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tavoitteena on selvitt\u00e4\u00e4, kuinka kuluttaja toimii hakeutuessaan vaativaan leikkaukseen. Tutkimuksessa pyrit\u00e4\u00e4n ymm\u00e4rt\u00e4m\u00e4\u00e4n kuluttajan motivaatioita, emooti-oita ja vaikeita valintoja lihavuusleikkauksen ostopolulla. Tutkimuksen teoreettisena taustana toimivat kuluttajan ostop\u00e4\u00e4t\u00f6sprosessiin, erityisesti konstruktiiviseen p\u00e4\u00e4t\u00f6s-prosessiin sek\u00e4 emootioihin liittyv\u00e4t teoriat ja aiempi tutkimus. Ylipainoiseen kuluttajaan, lihavuusleikkaukseen sek\u00e4 terveyspalvelujen valintaan liittyv\u00e4t tiedot ja teoriat muodos-tavat ostopolun maiseman.\r\nTutkimuksessa haastateltiin 17 suomalaista kuluttajaa, joille oli suoritettu lihavuusleik-kaus. Haasteltaviksi valittiin sek\u00e4 julkisen terveydenhuollon ett\u00e4 yksityissairaaloiden asi-akkaita. Tutkimusstrategiaksi valittiin laadullinen tutkimusmenetelm\u00e4 sek\u00e4 aineiston ke-ruun ett\u00e4 aineiston analysoinnin osalta. Aineiston keruu suoritettiin puolistrukturoituna teemahaastatteluna, jonka antia t\u00e4ydennettiin ostopolkua kuvaavalla visualisointiteht\u00e4-v\u00e4ll\u00e4. Analyysi nojasi aineistol\u00e4ht\u00f6iseen induktiiviseen p\u00e4\u00e4ttelyyn.\r\nTutkimuksen tuloksena selvisi, ett\u00e4 leikkaukseen hakeutumisen taustalla ovat sek\u00e4 ter-veydelliset ett\u00e4 sosio-kulttuuriset syyt. Prosessin k\u00e4ynnist\u00e4v\u00e4n\u00e4 tekij\u00e4n\u00e4 toimi toisen on-nistujan esimerkki tai terveydenhoitohenkil\u00f6kunnan antama suositus. Ostopolun alku on negatiivisten emootioiden s\u00e4vytt\u00e4m\u00e4: kuluttaja tuntee syyllisyytt\u00e4 ja h\u00e4pe\u00e4\u00e4. Tieto uu-desta ratkaisusta her\u00e4tt\u00e4\u00e4 positiivisia emootiota, toivoa ja helpotusta. Leikkaukseen val-mistauduttaessa tasapainotellaan pelon ja toivon v\u00e4lill\u00e4. Prosessin lopuksi koetaan p\u00e4\u00e4-s\u00e4\u00e4nt\u00f6isesti positiivisia emootioita, kuten iloa ja ylpeytt\u00e4. Tutkimuksen tulokset osoittavat jonkin verran eroja julkisen ja yksityisen hoitopolun v\u00e4lill\u00e4, erityisesti prosessin kestoon ja kuluttajan aktiivisuuden m\u00e4\u00e4r\u00e4\u00e4n liittyen. Molempien palveluntarjoajien leikkaamat kuluttajat olivat kuitenkin kokonaisuudessaan tyytyv\u00e4isi\u00e4 lopputulokseen. Prosessin ku-luessa ilmenneet ep\u00e4kohdat eiv\u00e4t kanavoituneet reklamaatioiksi.\r\nJohtop\u00e4\u00e4t\u00f6ksin\u00e4 voidaan todeta, ett\u00e4 lihavuusleikkauksen l\u00e4\u00e4ketieteellisten kriteerien ohella kuluttajalle merkityksellisi\u00e4 ovat sosiaaliset ja kulttuuriset vaikuttimet. Ostopolku on konstruktiivinen prosessi, joka her\u00e4tt\u00e4\u00e4 vahvoja, kesken\u00e4\u00e4n ristiriitaisia emootiota ja sis\u00e4lt\u00e4\u00e4 fyysisiin, sosiaalisiin ja taloudellisiin riskeihin liittyvi\u00e4 vaikeita valintoja.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Tuula Kokkonen (tuankokk) on 2016-02-25 14:19:07.461087. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-02-25T14:19:07Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201602251703.pdf: 1447303 bytes, checksum: c69324ca0896166a7608a8db46639ff4 (MD5)\r\nlicense.html: 4843 bytes, checksum: 707a5d4177209f4cdffece71df16a9b8 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-02-25T14:19:08Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201602251703.pdf: 1447303 bytes, checksum: c69324ca0896166a7608a8db46639ff4 (MD5)\r\nlicense.html: 4843 bytes, checksum: 707a5d4177209f4cdffece71df16a9b8 (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (94 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Kuluttajak\u00e4ytt\u00e4ytyminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ostop\u00e4\u00e4t\u00f6sprosessi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "emootiot", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "trade-off", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "terveyspalvelut", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "liha-vuusleikkaus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ylipaino", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"Nyt n\u00e4\u00e4 l\u00e4skit l\u00e4htee\" : lihavuusleikkaukseen hakeutuminen kuluttajan ostopolkuna", "language": null, "element": "title", "qualifier": null, 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