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[{"key": "dc.contributor.advisor", "value": "Valkonen, Tarja", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tuokko, Mari", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-02-23T04:27:44Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-02-23T04:27:44Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1522840", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/48884", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 pro gradu -ty\u00f6ss\u00e4 tarkastellaan ehdokkaiden ja kansalaisten v\u00e4list\u00e4 vuorovaikutusta sosiaalisessa mediassa eduskuntavaalien 2015 kampanjoinnin aikana. P\u00e4\u00e4tavoitteena on kuvata ja ymm\u00e4rt\u00e4\u00e4 sit\u00e4, millaisia vuorovaikutuksen funktioita sek\u00e4 topiikkeja ehdokkaiden ja kansalaisten v\u00e4lisess\u00e4 keskustelussa Twitteriss\u00e4 ja Facebookissa esiintyy vaalikampanjoinnin aikana.\n\nTutkimuksen aineisto ker\u00e4ttiin sosiaalisen mediasta laskennallisen yhteiskuntatieteen menetelmi\u00e4 hy\u00f6dynt\u00e4en eduskuntavaalien 2015 aikana. Aineistoksi valikoitiin Twitterist\u00e4 ja Facebookista systemaattisesti keskusteluketjuja (N=433), joihin osallistui sek\u00e4 ehdokkaita ett\u00e4 kansalaisia. Tutkimus toteutettiin vuorovaikutusanalyysin keinoin sek\u00e4 m\u00e4\u00e4r\u00e4llist\u00e4 ett\u00e4 laadullista otetta k\u00e4ytt\u00e4en. Keskusteluista luokiteltiin vuorovaikutuksen funktioita sek\u00e4 aineistol\u00e4ht\u00f6isesti ett\u00e4 teoriasidonnaisesti luotuun analyysikategoriaan. Lis\u00e4ksi tarkastelussa ovat keskustelun topiikit. Analyysiyksikk\u00f6n\u00e4 toimi yksitt\u00e4inen viesti.\n\nTulosten mukaan ehdokkaiden ja kansalaisten vuorovaikutus sosiaalisessa mediassa on suurelta osin mielipiteiden esitt\u00e4mist\u00e4 ja hakemista, mink\u00e4 lis\u00e4ksi tiedon jakamista ja pyyt\u00e4mist\u00e4 sek\u00e4 itsest\u00e4 ja omasta toiminnasta kertomista esiintyy runsaasti. N\u00e4kemyksi\u00e4 esitet\u00e4\u00e4n aktiivisemmin kuin niit\u00e4 pyydet\u00e4\u00e4n. Yleisimm\u00e4t keskustelunaiheet molemmissa palveluissa liittyiv\u00e4t vaaleihin, kampanjointiin ja puolueisiin sek\u00e4 liiketoimintaan ja talouteen.\n\nTulosten perusteella keskustelussa on eroja palvelusta riippuen. Twitter-vuorovaikutuksessa ilmenee mielipiteiden vaihtamista, erimielisyyden osoittamista ja linkkien jakamista, mink\u00e4 lis\u00e4ksi keskusteluissa kritisoidaan tyypillisemmin kuin kehutaan. Facebook-vuorovaikutuksessa sen sijaan korostuvat kampanjap\u00e4ivitt\u00e4minen ja kampanjointiin liittyv\u00e4t my\u00f6nteiset vuorovaikutuksen funktiot, kuten kampanjatuen osoittaminen sek\u00e4 ehdokkaiden kehuminen.\n\nTutkielman tulokset osoittavat, ett\u00e4 sosiaalisessa mediassa ei pelk\u00e4st\u00e4\u00e4n kampanjoida ja markkinoida, vaan ehdokkaat ja kansalaiset my\u00f6s jakavat ja hakevat aktiivisesti mielipiteit\u00e4 sek\u00e4 k\u00e4yv\u00e4t merkityksellisi\u00e4 keskusteluja vaalikampanjoinnin aikana. Tulosten pohjalta voidaan esitt\u00e4\u00e4 oletus siit\u00e4, ett\u00e4 Twitteriss\u00e4 ja Facebookissa k\u00e4yt\u00e4v\u00e4 poliittinen keskustelu eroaa toisistaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Mari Tuokko (majutuok) on 2016-02-23 04:27:43.483096. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-02-23T04:27:44Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201602231648.pdf: 4473374 bytes, checksum: ba96f152ed1d8ce9211d48824810aa14 (MD5)\nlicense.html: 4842 bytes, checksum: 69fdc3bec8f05d4fa7afcc01e5be1d96 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-02-23T04:27:44Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201602231648.pdf: 4473374 bytes, checksum: ba96f152ed1d8ce9211d48824810aa14 (MD5)\nlicense.html: 4842 bytes, checksum: 69fdc3bec8f05d4fa7afcc01e5be1d96 (MD5)\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (108 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Facebook", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", 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