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[{"key": "dc.contributor.advisor", "value": "Tuunanen, Tuure", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Valkonen, Konsta", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-02-22T19:53:50Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-02-22T19:53:50Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1522846", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/48883", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tyo\u0308ntekija\u0308la\u0308hettilyys vaikuttaa jo nykypa\u0308iva\u0308na\u0308 vahvasti siihen, miten yritykset toteuttavat markkinointia, viestinta\u0308a\u0308 ja bra\u0308ndityo\u0308ta\u0308. Tyo\u0308ntekija\u0308la\u0308hettilyyden toteuttamiseen on tarjolla pilvipalveluita. Ta\u0308ma\u0308 tutkielma keskittyi SmarpShare-nimisen palvelun omaksumiseen. Selitta\u0308a\u0308kseen mitka\u0308 tekija\u0308t vaikuttavat tyo\u0308ntekija\u0308la\u0308hettilyyssovelluksen omaksumiseen, ta\u0308ssa\u0308 tutkielmassa kehitettiin tutkimusmalli, joka pohjautui UTAUT2-viitekehykseen. Kehitetty tutkimusmalli asetti koetun hyo\u0308dyllisyyden, koetun helppoka\u0308ytto\u0308isyyden, sosiaalisen influenssin, ympa\u0308risto\u0308tekija\u0308t, hedonisen motivaation seka\u0308 halun na\u0308ytta\u0308ytya\u0308 tekijo\u0308iksi, jotka edista\u0308va\u0308t sovelluksen ka\u0308ytto\u0308intentiota. SmarpSharen ka\u0308ytta\u0308jille kohdennetun kyselyn avulla kera\u0308ttiin 446 validia vastausta. Tutkimus oli ma\u0308a\u0308ra\u0308llinen. Ehdotetun tutkimusmallin selitysvoimaa analysoitiin PLS-rakenneyhta\u0308lo\u0308mallinnusta ka\u0308ytta\u0308en.\r\n\r\nTutkimusmalli selitti 66.5% ka\u0308ytto\u0308intention varianssista. Kaikki statistisesti merkitta\u0308va\u0308t korrelaatiot tukivat hypoteeseja\u0308. Halu na\u0308ytta\u0308ytya\u0308, koettu hyo\u0308dyllisyys, seka\u0308 hedoninen motivaatio vaikuttivat ka\u0308ytto\u0308intentioon merkitta\u0308va\u0308sti. Muita merkitta\u0308via\u0308 korrelaatioita lo\u0308ydettiin koetun helppoka\u0308ytto\u0308isyyden ja hedonisen motivaation, seka\u0308 hedonisen motivaation ja na\u0308ytta\u0308ytymishalun va\u0308lilla\u0308. Koettu helppoka\u0308ytto\u0308isyys ei tutkimuksen valossa vaikuta suoraan ka\u0308ytto\u0308intentioon. Tulosten reliabiliteetti ja validiteetti saavuttivat tieteellisesti hyva\u0308ksytta\u0308va\u0308n tason. Palveluntarjoajille ja heida\u0308n asiakkailleen tarjottiin suosituksia tutkielman tuloksiin peilaten.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Employee advocacy has risen as a noticeable paradigm influencing the ways companies do marketing, communications, and branding. SaaS-vendors are providing solutions to facilitate employee advocacy. This study focused on a solution called SmarpShare. To explain which factors influence the use intention of employee advocacy platforms, this study proposed a research model based on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2). The proposed research model posited perceived usefulness, perceived ease of use, social influence, facilitating conditions, hedonic motivation and the desire for online self-presentation as determinants of use intention. A self-administrated questionnaire was targeted to users of SmarpShare, which resulted in 446 valid responses. Taking a quantitative re- search approach, the proposed model was tested using a partial least square (PLS) analysis.\r\n\r\nThe proposed model explained 66.5% of variance in use intention. Significant correlations between proposed factors supported the hypothesis. Desire for online self-presentation, perceived usefulness and hedonic motivation were found as direct determinants of use intention. Other significant relationships were found between perceived ease of use and hedonic motivation, and hedonic motivation and desire for online self-presentation. Perceived ease of use was found not to influence behavioral intention directly. The study achieved an acceptable level in terms of validity and reliability. Reflecting the results, considerations for SaaS vendors and their customers were provided.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Konsta Valkonen (kokavalk) on 2016-02-22 19:53:49.853153. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-02-22T19:53:50Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201602221647.pdf: 1208422 bytes, checksum: 8c62d436c94ce6e709a295baad78f1df (MD5)\r\nlicense.html: 4825 bytes, checksum: da496d2adc82574c64bab97c37ee9741 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-02-22T19:53:50Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201602221647.pdf: 1208422 bytes, checksum: 8c62d436c94ce6e709a295baad78f1df (MD5)\r\nlicense.html: 4825 bytes, checksum: da496d2adc82574c64bab97c37ee9741 (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (88 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6ntekij\u00e4l\u00e4hettilyys", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Use intention of SaaS employee advocacy platform : case SmarpShare", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201602221647", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": 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