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[{"key": "dc.contributor.advisor", "value": "Sepp\u00e4nen, Ville", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Laakkonen, Vesa", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-02-05T09:56:30Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-02-05T09:56:30Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/48640", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Internetmainokset koetaan p\u00e4\u00e4s\u00e4\u00e4nt\u00f6isesti tungettelevina, koska ne keskeytt\u00e4-v\u00e4t tai h\u00e4iritsev\u00e4t meneill\u00e4\u00e4n olevaa internetin selailua. Mainosten tungettele-vuudesta seuraa yleens\u00e4 \u00e4rtymyksen tunteita ja mainoksia aletaan v\u00e4ltell\u00e4. In-ternetmainonnan muodoista erityisesti videomainonta on yleistynyt viime vuo-sina ja t\u00e4st\u00e4 syyst\u00e4 videomainosten tungettelevuuteen tulisi kiinnitt\u00e4\u00e4 huomiota. Tunnistamalla internetmainosten tungettelevuuteen vaikuttavat tekij\u00e4t, pystyt\u00e4\u00e4n toteuttamaan v\u00e4hemm\u00e4n tungettelevia mainoksia. \r\nT\u00e4ss\u00e4 tutkielmassa keskityt\u00e4\u00e4n ensisijaisesti YouTuben TrueView pre-roll -mainosten tungettelevuuteen vaikuttaviin tekij\u00f6ihin ja tungettelevuuden seu-rauksiin. Tutkielmassa tarkastellaan my\u00f6s banneri- ja pop-up -mainosten tun-gettelevuutta, mink\u00e4 avulla pyrit\u00e4\u00e4n antamaan laajempi kuva internetmainos-ten tungettelevuuden ilmi\u00f6st\u00e4. Tutkielma on suoritettu kirjallisuuskatsauksena. Kirjallisuuskatsauksessa k\u00e4yd\u00e4\u00e4n yksityiskohtaisesti l\u00e4pi eri tungettelevuuteen vaikuttavia elementtej\u00e4 ja niiden luokkia. Tutkielman keskeisin tulos oli, ett\u00e4 tungettelevuuden ilmi\u00f6 on monimutkainen ja siihen vaikuttavat monet tekij\u00e4t. T\u00e4rke\u00e4 havainto oli my\u00f6s, ett\u00e4 tungettelevuudella voi olla useita eri seurauksia.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Internet advertisements are considered mainly intrusive because they interrupt or disrupt the current browsing activity. Usually the consequences of ad intru-siveness are feelings of irritation and ad avoidance. One of the internet advertising formats that is especially becoming more common is video advertising which is why video ad intrusiveness should be minded. When recognizing the factors affecting ad intrusiveness it is possible to produce advertisements that are less intrusive. \r\nThis thesis focuses primarily on the factors affecting YouTube\u2019s TrueView pre-roll ad intrusiveness and the consequences of intrusiveness. Intrusiveness of banner and pop-up ads is also discussed in this thesis to create a bigger pic-ture of this phenomenon of internet ad intrusiveness. The research was execut-ed as a literature review. In this literature review the different elements of ad intrusiveness and their types are discussed in detail. The most important find-ing of this research was that the phenomenon of ad intrusiveness is very com-plex and it includes several affecting factors. Another important result was that ad intrusiveness can have many consequences.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Vesa Laakkonen (vepealla) on 2016-02-05 09:56:29.735707. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-02-05T09:56:30Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201602051459.pdf: 466613 bytes, checksum: 824fd4705241b17e25a10714289095c2 (MD5)\r\nlicense.html: 4850 bytes, checksum: b1820882e2214fb2545000ddfcdc1f78 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-02-05T09:56:30Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201602051459.pdf: 466613 bytes, checksum: 824fd4705241b17e25a10714289095c2 (MD5)\r\nlicense.html: 4850 bytes, checksum: b1820882e2214fb2545000ddfcdc1f78 (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "27", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "internetmainos", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tungettelevuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "YouTube", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "TrueView", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "pre-roll", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "banneri", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "pop-up", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Internetmainosten tungettelevuuteen vaikuttavat tekij\u00e4t ja tungettelevuuden seuraukset : tapaus YouTube", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201602051459", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2016-02-05T09:56:30Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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