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[{"key": "dc.contributor.advisor", "value": "H\u00e1hn, Judit", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "M\u00e4kinen, Emma", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2016-01-29T17:16:10Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2016-01-29T17:16:10Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2016", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/48535", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kutsuretoriikka on vuonna 1995 esitelty retoriikan muoto, jonka 20-vuotiselle tutkimushistorialle ovat olleet tunnusomaisia teoriasta esitetty kritiikki ja tutkijoiden metodologiset erimielisyydet. Kutsuretoriikka on feministisest\u00e4 tutkimuksesta syntynyt tutkimuskohde, joka on harvoin sis\u00e4llytetty osaksi kielitieteellist\u00e4 tutkimusta. Kutsuretoriikalla tarkoitetaan puhujan tapaa kutsua yleis\u00f6 n\u00e4kem\u00e4\u00e4n maailma tai jokin tietty asia h\u00e4nen n\u00e4k\u00f6kulmastaan. T\u00e4m\u00e4 retoriikka eroaa perinteisest\u00e4 suostuttelevasta retoriikasta siin\u00e4, ettei puhujan tavoitteena ole painostaa tai taivutella yleis\u00f6\u00e4 yhtym\u00e4\u00e4n h\u00e4nen mielipiteeseens\u00e4. T\u00e4m\u00e4n kandidaatintutkielman tarkoituksena on ottaa osaa t\u00e4h\u00e4n yh\u00e4 k\u00e4ynniss\u00e4 olevaan keskusteluun kutsuretoriikasta. Tutkimuksen aineistoksi valittiin kaksi englanninkielist\u00e4 puhetta, jotka molemmat k\u00e4sitteliv\u00e4t puhujan valitsemalla tavalla ihmisten v\u00e4list\u00e4 tasa-arvoa. Yksi kutsuretoriikkaan kohdistuvista kritiikeist\u00e4 koskee sen k\u00e4yt\u00f6n rajoittumista vain naispuhujiin ja t\u00e4st\u00e4 syyst\u00e4 aineisto valittiin sis\u00e4lt\u00e4m\u00e4\u00e4n yksi puhe miehelt\u00e4, amerikkalaiselta rauhanaktivisti Zak Ebrahimilta, ja yksi puhe naiselta, brittil\u00e4iselt\u00e4 n\u00e4yttelij\u00e4lt\u00e4 Emma Watsonilta. T\u00e4m\u00e4n tutkimusasetelman avulla haluttiin selvitt\u00e4\u00e4, voiko kutsuretoriikan k\u00e4ytt\u00e4j\u00e4n identifioida tarkasti vai onko kyseinen retoriikka kaikkien k\u00e4ytett\u00e4viss\u00e4. Aineisto analysoitiin erikseen ja molemmista puheista tunnistettiin kutsuretoriikan kaksi laajempaa retorista keinoa: n\u00e4k\u00f6kulmien tarjoaminen ja ulkoisten olosuhteiden luominen. Analyysiss\u00e4 selvisi, ett\u00e4 puhujat k\u00e4yttiv\u00e4t n\u00e4k\u00f6kulmia tapana kutsua yleis\u00f6ns\u00e4 n\u00e4kem\u00e4\u00e4n tasa-arvo heid\u00e4n n\u00e4k\u00f6kulmastaan. K\u00e4ytettyj\u00e4 n\u00e4k\u00f6kulmia olivat henkil\u00f6kohtaiset ja muiden n\u00e4k\u00f6kulmasta esitetyt kertomukset sek\u00e4 esimerkiksi tilastojen esiintuominen. T\u00e4m\u00e4n lis\u00e4ksi kutsuretoriikan mahdollistavat ulkoiset olosuhteet \u2013 osanottajien tasa-arvo, mielipiteen ilmaisemisen vapaus sek\u00e4 kommunikatiivisen tilanteen turvallisuuden yll\u00e4pit\u00e4minen \u2013 esiintyiv\u00e4t kummassakin puheessa. Kutsuretoriikan analysointi kielitieteellisest\u00e4 n\u00e4k\u00f6kulmasta kaipaa lis\u00e4\u00e4 tutkimusta ja toivon t\u00e4m\u00e4n kandidaatintutkielma toimivan sille innoittajana. Olisi my\u00f6s t\u00e4rke\u00e4\u00e4 selvitt\u00e4\u00e4 perusteellisemmin, mink\u00e4laisissa konteksteissa kutsuretoriikan eri muotoja k\u00e4ytet\u00e4\u00e4n ja miksi t\u00e4t\u00e4 puhetapaa saatetaan k\u00e4ytt\u00e4\u00e4 rinnakkain suostuttelevan retoriikan kanssa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Emma M\u00e4kinen (emmakama) on 2016-01-29 17:16:10.488440. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2016-01-29T17:16:10Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201601291349.pdf: 650810 bytes, checksum: 6d613c43681f493cf8442d756d17cfe6 (MD5)\r\nlicense.html: 4830 bytes, checksum: ff94c50dc9cb6febf59b2939d2a13b23 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2016-01-29T17:16:10Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201601291349.pdf: 650810 bytes, checksum: 6d613c43681f493cf8442d756d17cfe6 (MD5)\r\nlicense.html: 4830 bytes, checksum: ff94c50dc9cb6febf59b2939d2a13b23 (MD5)\r\n Previous issue date: 2016", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "26", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "invitational rhetoric", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "feminist linguistics", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "equality", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"I'm tired of hating people\" : the use of invitational rhetoric in speeches on equality", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201601291349", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2016-01-29T17:16:11Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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