The news consumption of digital natives

The news consumption of digital natives

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Digitalization has shaped the newspaper market and nowadays the news consumption of people increasingly takes place in the online environment. At the same time when print newspapers can no longer be considered as the revenue drivers for media companies, especially digital natives remain reluctant to...

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Bibliographic Details
Main Author: Valkama, Suvi
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2015
Subjects:
Digital natives
news consumption
digital media
Markkinointi
Marketing
20423
diginatiivit
uutiset
uusmedia
Online Access: https://jyx.jyu.fi/handle/123456789/48373
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