A comparative case study of Sony Computer Entertainment's crisis communication efforts during two PlayStation Network crises

This study is about the crisis communication efforts of Sony Computer Entertainment (SCE) during two crises. Their PlayStation Network online service was hacked in 2011 and crashed by artificially high traffic in 2014. The purpose of the study is to examine the communication strategies of SCE and t...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Ahlstén, Jaakko
Muut tekijät: Humanistinen tiedekunta, Faculty of Humanities, Viestintätieteiden laitos, Department of Communication, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2015
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/48372
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author Ahlstén, Jaakko
author2 Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto
author_facet Ahlstén, Jaakko Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto Ahlstén, Jaakko Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto
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description This study is about the crisis communication efforts of Sony Computer Entertainment (SCE) during two crises. Their PlayStation Network online service was hacked in 2011 and crashed by artificially high traffic in 2014. The purpose of the study is to examine the communication strategies of SCE and the development those strategies underwent between the two crises. This is done by comparing their crisis communication strategies with the Contingency Theory of strategic conflict management. This is done by a comparative case study methodology, utilising content analysis and gauging the impact of the crisis communication efforts through select media reactions. The study is significant in that it examines a severe data theft from a major international company, the like of which are more than likely to happen in the future. This study can be used as reference to build best practices for crisis communication strategies in crises involving online services and private data. The study results also support Contingency Theory's views of flexible crisis communication strategies to be received better by the publics.
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spellingShingle Ahlstén, Jaakko A comparative case study of Sony Computer Entertainment's crisis communication efforts during two PlayStation Network crises PlayStation kulttuurienvälinen viestintä Master's Degree Programme in Intercultural Communication 3134 kriisiviestintä viestintästrategiat organisaatiokulttuuri kontingenssiteoria
title A comparative case study of Sony Computer Entertainment's crisis communication efforts during two PlayStation Network crises
title_full A comparative case study of Sony Computer Entertainment's crisis communication efforts during two PlayStation Network crises
title_fullStr A comparative case study of Sony Computer Entertainment's crisis communication efforts during two PlayStation Network crises A comparative case study of Sony Computer Entertainment's crisis communication efforts during two PlayStation Network crises
title_full_unstemmed A comparative case study of Sony Computer Entertainment's crisis communication efforts during two PlayStation Network crises A comparative case study of Sony Computer Entertainment's crisis communication efforts during two PlayStation Network crises
title_short A comparative case study of Sony Computer Entertainment's crisis communication efforts during two PlayStation Network crises
title_sort comparative case study of sony computer entertainment s crisis communication efforts during two playstation network crises
title_txtP A comparative case study of Sony Computer Entertainment's crisis communication efforts during two PlayStation Network crises
topic PlayStation kulttuurienvälinen viestintä Master's Degree Programme in Intercultural Communication 3134 kriisiviestintä viestintästrategiat organisaatiokulttuuri kontingenssiteoria
topic_facet 3134 Master's Degree Programme in Intercultural Communication PlayStation kontingenssiteoria kriisiviestintä kulttuurienvälinen viestintä organisaatiokulttuuri viestintästrategiat
url https://jyx.jyu.fi/handle/123456789/48372 http://www.urn.fi/URN:NBN:fi:jyu-201601181133
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