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[{"key": "dc.contributor.advisor", "value": "Siltaoja, Marjo", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "V\u00e4is\u00e4nen, Hanna-Maija", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-12-08T09:24:37Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-12-08T09:24:37Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1505479", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/48015", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Matkailualalla kaiken kokoisilta yrityksilt\u00e4 edellytet\u00e4\u00e4n kest\u00e4v\u00e4n kehityksen mukaista toimintaa. T\u00e4ss\u00e4 tutkimuksessa selvitet\u00e4\u00e4n miten mikrokokoiset maatilamatkailuyritykset toteuttavat kest\u00e4vyytt\u00e4 toiminnassaan. Tutkimuksessa tarkastellaan maaseutumatkailuyrityksien fyysisess\u00e4 ja sosiaalisessa toimintaymp\u00e4rist\u00f6ss\u00e4 sek\u00e4 operatiivisissa toiminnoissa toteuttamia vastuullisia toimenpiteit\u00e4 sek\u00e4 avataan toimintatapoihin vaikuttavia tekij\u00f6it\u00e4. Teoreettinen viitekehys rakentuu vastuullisen yritystoiminnan taustalla olevista teorioista, sidosryhm\u00e4teoriasta sek\u00e4 kest\u00e4v\u00e4n kehityksen k\u00e4sitteest\u00e4. Tutkimusaineisto koostui 26 maaseutumatkailuyrityksen haastattelusta.\nHaastatteluista k\u00e4y ilmi, ett\u00e4 maaseutumatkailuyritt\u00e4j\u00e4t ovat tietoisia ymp\u00e4r\u00f6iv\u00e4n luonnon ja kulttuuriymp\u00e4rist\u00f6n erityispiirteist\u00e4 ja pyrkiv\u00e4t suojelemaan niit\u00e4. Yritykset ovat oma-aloitteisesti suojelleet erilaisia luontokohteita alueillaan. Rakennuksien suojelun muodot painottuvat peruskorjaukseen ja huoltotoimenpiteisiin. Uudisrakentamisessa ja korjaust\u00f6iss\u00e4 pyrit\u00e4\u00e4n k\u00e4ytt\u00e4m\u00e4\u00e4n perinteisi\u00e4 rakennustekniikoita ja -tyylej\u00e4. Yritykset hy\u00f6dynt\u00e4v\u00e4t alueen historiaa, kulttuuria ja maakunnallisuutta osana matkailutuotteita tai \u2013palveluja mahdollistaen siten niiden s\u00e4ilymisen. \nMaaseutumatkailuyritt\u00e4j\u00e4t tunnistavat toimintaansa liittyv\u00e4n useita sidosryhmi\u00e4 ja heill\u00e4 on toimintatapoja hoitaa sidosryhm\u00e4yhteisty\u00f6t\u00e4. T\u00e4rkeimmiksi sidosryhmiksi m\u00e4\u00e4riteltiin asiakkaat, ymp\u00e4rist\u00f6 ja muut yritykset. Sen sijaan paikallisyhteis\u00f6\u00e4 ei n\u00e4hty kovinkaan keskeisen\u00e4 sidosryhm\u00e4n\u00e4. Muiden yrityksien kanssa teht\u00e4v\u00e4 yhteisty\u00f6 koettiin t\u00e4rke\u00e4ksi. \nSuurin osa yrityksist\u00e4 huomioi kest\u00e4vyyden hankinnoissaan mahdollisuuksien mukaan. Yleist\u00e4 on suosia paikallisia hankintoja. L\u00e4hes kaikilla yrityksill\u00e4 on k\u00e4yt\u00f6ss\u00e4 uusiutuvia energial\u00e4hteit\u00e4. Energian ja veden s\u00e4\u00e4st\u00e4miseksi on tehty tai suunnitellaan toimenpiteit\u00e4. Maaseutu-matkailuyritykset huomioivat toiminnassaan erilaisia asiakkaiden tarpeita. \nVaikuttaa silt\u00e4, ett\u00e4 pienet maaseutumatkailuyritykset suhtautuvat l\u00e4ht\u00f6kohtaisesti my\u00f6nteisesti kest\u00e4vyytt\u00e4 edist\u00e4viin toimenpiteisiin ja ovat omaksuneet niit\u00e4 my\u00f6s yritystoimintaansa. Eniten konkreettisia toimia oli liittyen ekologiseen kest\u00e4vyyteen. T\u00e4m\u00e4n tutkielman valossa haasteet kest\u00e4vyyden toteuttamisen suhteen liittyv\u00e4t taloudellisten tavoitteiden, t\u00e4rkeimm\u00e4n sidosryhm\u00e4n eli asiakkaiden lomak\u00e4ytt\u00e4ytymisen sek\u00e4 paikallisyhteis\u00f6n huomioimisen yhteensovittamiseen.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Hanna-Maija V\u00e4is\u00e4nen (haelvais) on 2015-12-08 09:24:37.514248. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-12-08T09:24:37Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201512083929.pdf: 438776 bytes, checksum: 1622f79b3e3bbdefdf2a3f77706a22f8 (MD5)\nlicense.html: 4838 bytes, checksum: 3da548fb340ce5717b4e053178cd842a (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-12-08T09:24:37Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201512083929.pdf: 438776 bytes, checksum: 1622f79b3e3bbdefdf2a3f77706a22f8 (MD5)\nlicense.html: 4838 bytes, checksum: 3da548fb340ce5717b4e053178cd842a (MD5)\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (94 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "kest\u00e4v\u00e4 yritystoiminta", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "maaseutumatkailu", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sidosryhm\u00e4t", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Kest\u00e4v\u00e4n kehityksen toteuttaminen maaseutumatkailuyrityksiss\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201512083929", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": 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