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[{"key": "dc.contributor.advisor", "value": "Clements, Kati", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Rinne, Petriina", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-12-07T19:15:35Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-12-07T19:15:35Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/48013", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Verkkokauppojen asema markkinoilla on kasvanut viime vuosien aikana ja se jatkaa kasvuaan jatkuvasti. On t\u00e4rke\u00e4\u00e4 ymm\u00e4rt\u00e4\u00e4, mitk\u00e4 tekij\u00e4t vaikuttavat myynnin lis\u00e4\u00e4miseen. Yksi t\u00e4rkeimmist\u00e4 myynninedist\u00e4misen keinoista ovat suositteluj\u00e4rjestelm\u00e4t, joilla voidaan ohjata asiakkaan ostok\u00e4ytt\u00e4ytymist\u00e4 ja vaikuttaa h\u00e4nen ostop\u00e4\u00e4t\u00f6kseens\u00e4, ker\u00e4t\u00e4 arvokasta tietoa sek\u00e4 helpottaa asiakkaan asiointia verkkokaupassa. T\u00e4ss\u00e4 tutkielmassa tarkastellaan kirjallisuuskatsauksen keinoin verkkokauppojen suositteluj\u00e4rjestelmi\u00e4 myynninedist\u00e4misen keinona. Tutkielmassa l\u00f6ydettiin useita myynninedist\u00e4misen keinoja, joissa suositteluj\u00e4rjestelm\u00e4t ovat avainasemassa. N\u00e4m\u00e4 keinot on jaettu kategorioihin, jotka ovat verkko-ostamisen mielekkyys, myynnin monimuotoisuus, arvioiden vaikutus, lis\u00e4- ja ristiinmyynti, promootio ja alennukset, personoitujen palveluiden merkitys sek\u00e4 asiakkaan tyytyv\u00e4isyyden ja lojaaliuden kasvattaminen. Tutkimustuloksena todetaan, ett\u00e4 suositteluj\u00e4rjestelmill\u00e4 on suuri merkitys puhuttaessa myynninedist\u00e4misest\u00e4 elektronisessa liiketoiminnassa. Tutkielmassa l\u00f6ydettyj\u00e4 tuloksia voivat hy\u00f6dynt\u00e4\u00e4 esimerkiksi yritykset, jotka miettiv\u00e4t suositteluj\u00e4rjestelmien k\u00e4ytt\u00f6\u00f6nottoa ja haluavat tiet\u00e4\u00e4 niiden hy\u00f6dyist\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Rapid growth of e-commerce has made both companies and customers face a new situation. Companies have more competition and customers have the opportunity to choose among more and more companies and products. One solution to realize new marketing and sales enhancing strategies is personalized recommendation. It helps customers to find products they might like to purchase by producing a list of recommended products. The objective of this literature review is to find out how the recommendation systems are used in the context of sales enhancing. The finding in this research was that the recommendation systems play a huge role in different areas of sales enhancing. Those areas are categorized into pleasure of using online stores, sales diversity, impact of reviews, cross selling, promotion and discounts, personalization and gaining customer loyalty. The results of this study can be used by for example e-commerce companies that are thinking about initialization of recommender systems and want to know their benefits.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Petriina Rinne (roperinn) on 2015-12-07 19:15:35.286840. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-12-07T19:15:35Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201512073928.pdf: 522749 bytes, checksum: f969caaf86963f4eaa974b5e900b7ce0 (MD5)\r\nlicense.html: 4904 bytes, checksum: 2d6728553f2ec9178a4ffe82bc151705 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-12-07T19:15:35Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201512073928.pdf: 522749 bytes, checksum: f969caaf86963f4eaa974b5e900b7ce0 (MD5)\r\nlicense.html: 4904 bytes, checksum: 2d6728553f2ec9178a4ffe82bc151705 (MD5)\r\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "30", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "suositteluj\u00e4rjestelm\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "verkkokauppa", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "myynninedist\u00e4minen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Verkkokauppojen suositteluj\u00e4rjestelm\u00e4t ja niiden hy\u00f6dynt\u00e4minen myynninedist\u00e4misess\u00e4", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201512073928", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-12-07T19:15:36Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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