Mobile game monetization

Mitä rahallistamis menetelmiä on olemassa mobiilipeleille? Entä mitä täytyy ottaa huomioon sovellettaessa tiettyä rahallistamis menetelmää tiettyyn pelityyppiin? Tässä kandidaatintutkielmassa perehdytään siihen mitä mobiilipelit ovat, mikä on Apple App Store, millaisa eri pelityypepjä on, mitkä o...

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Main Author: Foxell, Nico
Other Authors: Informaatioteknologian tiedekunta, Faculty of Information Technology, Informaatioteknologia, Information Technology, University of Jyväskylä, Jyväskylän yliopisto
Format: Bachelor's thesis
Language:eng
Published: 2015
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/47994
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author Foxell, Nico
author2 Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology University of Jyväskylä Jyväskylän yliopisto
author_facet Foxell, Nico Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology University of Jyväskylä Jyväskylän yliopisto Foxell, Nico Informaatioteknologian tiedekunta Faculty of Information Technology Informaatioteknologia Information Technology University of Jyväskylä Jyväskylän yliopisto
author_sort Foxell, Nico
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description Mitä rahallistamis menetelmiä on olemassa mobiilipeleille? Entä mitä täytyy ottaa huomioon sovellettaessa tiettyä rahallistamis menetelmää tiettyyn pelityyppiin? Tässä kandidaatintutkielmassa perehdytään siihen mitä mobiilipelit ovat, mikä on Apple App Store, millaisa eri pelityypepjä on, mitkä ovat eri rahallistamismenetelmät mobiilipeleille ja lopuksi rahallistamismenetelmiä käyttöönotettaessa huomioitavia asioita käsitellään luvun verran. Tukimustuloksena esitellään muutama potenttiaalinen rahallistamismenetelmä. Sekä tehdään selväksi että rahallistamismenetelmän valinta on riippuvainen pelistä. Erilaisilla peleillä ja rahallistamismenetelmillä on eri laatuvaatimukset. What are potential monetization models used by games on the Apple App Store? And what has to be considered while implementing a certain monetization strategy? The aim of bachelor’s thesis is to analyze what mobile games are and what Apple App Store is and then to present different monetization models used by games on Apple App Store. Different types of games are also discussed. Lastly things to consider while implementing a certain monetization strategy are discussed. As the result of this thesis, a few potential different monetization methods are discussed. And it is made clear that the monetization method choice is dependent on the type of game. Different game types and monetization methods have different quality expectations.
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spellingShingle Foxell, Nico Mobile game monetization mobile game monetization App Store business model freemium in-app advertisement in-app purchases paywall paid apps downloadable con-tent lite apps free to play premium apps non-premium apps Tietojärjestelmätiede Information Systems Science
title Mobile game monetization
title_full Mobile game monetization
title_fullStr Mobile game monetization Mobile game monetization
title_full_unstemmed Mobile game monetization Mobile game monetization
title_short Mobile game monetization
title_sort mobile game monetization
title_txtP Mobile game monetization
topic mobile game monetization App Store business model freemium in-app advertisement in-app purchases paywall paid apps downloadable con-tent lite apps free to play premium apps non-premium apps Tietojärjestelmätiede Information Systems Science
topic_facet App Store Information Systems Science Tietojärjestelmätiede business model downloadable con-tent free to play freemium in-app advertisement in-app purchases lite apps mobile game monetization non-premium apps paid apps paywall premium apps
url https://jyx.jyu.fi/handle/123456789/47994 http://www.urn.fi/URN:NBN:fi:jyu-201512063915
work_keys_str_mv AT foxellnico mobilegamemonetization