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[{"key": "dc.contributor.author", "value": "Varjola, Emmi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-12-02T13:40:12Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-12-02T13:40:12Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1505170", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/47963", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Pro gradu -tutkielmassa tarkastellaan ty\u00f6vaatteita esittelevi\u00e4 kuvia Osuustukkukaupan tuottamassa valokuva-aineistossa. Kuvat on tallennettu digitaalisessa muodossa kuva-arkistotietokantaan. Keskeinen tutkimuskysymys on, millaisena ty\u00f6t\u00e4 tekev\u00e4 ihminen esitet\u00e4\u00e4n edistysmielisen Osuustukkukaupan ty\u00f6vaatteita esittelev\u00e4ss\u00e4, vuosien 1930 ja 1956 v\u00e4lill\u00e4 tuotetussa valokuvallisessa aineistossa. Tarkastelussa on se, miten miest\u00e4 ja naista esitet\u00e4\u00e4n aineistossa pukeutumisen ja valokuvan keinoin. Semiotiikan teoria toimii tarkastelun v\u00e4lineen\u00e4. N\u00e4k\u00f6kulmia aineistoon antavat valokuvan tarkastelu t\u00e4m\u00e4n tutkielman kontekstissa sek\u00e4 valokuvan semioottisen tulkinnan erittely. Pukeutumisen tutkimus semiotiikan keinoin sek\u00e4 sukupuolen tarkastelu pukeutumisen ja valokuvan yhteydess\u00e4 pohjustavat tulkintoja. Aineiston tuottaneen Osuustukkukaupan mainos- ja valistustoimintaa peilataan mainoksen ja valokuvan asemaan Suomessa 1920\u20131950-luvuilla. Erityist\u00e4 ty\u00f6pukua ilmi\u00f6n\u00e4 k\u00e4sitell\u00e4\u00e4n k\u00e4yt\u00e4nn\u00f6llisyyden, ty\u00f6aika\u2013muu aika -erottelun, rationalisoinnin, ty\u00f6suojelun, ammattikuvan, univormun ja muodin sek\u00e4 ilmi\u00f6n historiallisen taustan n\u00e4k\u00f6kulmista. Aineiston valokuvia tarkastellaan ajallisen jatkumon lis\u00e4ksi yksitt\u00e4isiin pukuihin tai niiden yksityiskohtien esityksiin tarkentaen. Tarkastelussa ovat miehen ja naisen suojuspuku, esiliina, ulkoilun ja retkeilyn asut, valkoinen ty\u00f6takki sek\u00e4 muurarin ja maalarin kaulukset. Tulkinnat aineistosta osoittavat, ett\u00e4 ty\u00f6puvut ja niiden esitt\u00e4minen valokuvissa osallistuvat merkityksineen esimerkiksi sukupuolen ja erilaisten roolien rakentamiseen, modernin el\u00e4m\u00e4ntavan jaotteluiden merkitsemiseen ja rationaaliseen el\u00e4m\u00e4n tieteellist\u00e4miseen. Ty\u00f6pukeutuminen ei ole t\u00e4m\u00e4n aineiston valossa muusta pukeutumisesta ja sen muodeista irrallinen tai esimerkiksi k\u00e4yt\u00e4nn\u00f6llisyytt\u00e4 erityisesti painottava ilmi\u00f6.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Emmi Varjola (emmavarj) on 2015-12-02 13:40:11.751995. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-12-02T13:40:12Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201512023897.pdf: 1777035 bytes, checksum: e5aa8bc6e4bf7200d05a444ba6e530c3 (MD5)\nlicense.html: 4848 bytes, checksum: 83272505a74c1abaeff50e1c8b525eb0 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-12-02T13:40:12Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201512023897.pdf: 1777035 bytes, checksum: e5aa8bc6e4bf7200d05a444ba6e530c3 (MD5)\nlicense.html: 4848 bytes, checksum: 83272505a74c1abaeff50e1c8b525eb0 (MD5)\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (105 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Osuustukkukauppa", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Suojuspukuja k\u00e4yt\u00e4nn\u00f6ss\u00e4 : ty\u00f6n tekij\u00e4 Osuustukkukaupan ty\u00f6vaatevalokuvissa 1930-1956", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Ty\u00f6n tekij\u00e4 Osuustukkukaupan ty\u00f6vaatevalokuvissa 1930-1956", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201512023897", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taiteiden ja kulttuurin tutkimuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Art and Cultural Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", 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