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[{"key": "dc.contributor.advisor", "value": "Laajalahti, Anne", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Henriksson, Eini", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-11-30T08:52:41Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-11-30T08:52:41Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1505035", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/47855", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkimuksessa tarkasteltiin sit\u00e4, millaisena henkil\u00f6kohtaisia blogeja yll\u00e4pit\u00e4v\u00e4t terveys- ja hyvinvointibloggaajat n\u00e4kev\u00e4t terveysviestinn\u00e4n kent\u00e4n ja omat positionsa siell\u00e4. Lis\u00e4ksi selvi-tettiin, millaisena kanavana n\u00e4m\u00e4 bloggaajat kokevat blogit terveysviestinn\u00e4ss\u00e4.\r\n\r\nTutkimuksessa haastateltiin kahdeksaa Blogilista.fi-sivuston perusteella Suomen luetuimpaa terveys- ja hyvinvointibloggaajaa. Aineistonkeruumenetelm\u00e4n\u00e4 k\u00e4ytettiin teemahaastatteluja ja tutkimusaineisto analysoitiin sek\u00e4 teoriaohjaavaa ett\u00e4 ainestol\u00e4ht\u00f6ist\u00e4 sis\u00e4ll\u00f6nanalyysia hy\u00f6dynt\u00e4en. Positiointiteoria toimi tutkimuksen teoreettis-metodologisena l\u00e4ht\u00f6kohtana. Tutkimuksen teoreettisessa viitekehyksess\u00e4 esiteltiin posititointiteorian lis\u00e4ksi terveysviestinn\u00e4n k\u00e4sitett\u00e4, sosiaalista mediaa ja blogeja sek\u00e4 mielipidejohtajuuden k\u00e4sitett\u00e4 ja word of mouth -viestint\u00e4\u00e4.\r\n\r\nTuloksena l\u00f6ydettiin terveys- ja hyvinvointibloggaajille arkip\u00e4iv\u00e4n vaikuttajan, vakavasti otettavan ammattilaisen, samaistuttavan tsemppaajan ja varovaisen harrastelijan positiot. Bloggaajat n\u00e4kiv\u00e4t terveys- ja hyvinvointiblogien keskeisimpin\u00e4 vahvuuksina vuorovaikutuksen ja henkil\u00f6kohtai-suuden ja haasteina puolestaan kirjoittajan vastuun ja sis\u00e4ll\u00f6n ep\u00e4luotettavuuden.\r\n\r\nSek\u00e4 bloggaajien positiot ett\u00e4 heid\u00e4n n\u00e4kemyksens\u00e4 terveysviestinn\u00e4n kent\u00e4st\u00e4 korostavat henkil\u00f6kohtaisuutta, kokemuksellisuutta ja lukijal\u00e4ht\u00f6isyytt\u00e4. Omista kokemuksistaan kirjoittavat terveys- ja hyvinvointibloggaajat kokevat positionsa n\u00e4iden piirteiden perusteella merkitt\u00e4v\u00e4ksi terveysviestinn\u00e4n kent\u00e4ll\u00e4. Tulokset antavat viitteit\u00e4 siit\u00e4, ett\u00e4 vastaavia piirteit\u00e4 kannattaisi ottaa huomioon my\u00f6s muiden terveysviestinn\u00e4n kent\u00e4n toimijoiden viestinn\u00e4ss\u00e4.\r\n\r\nJatkossa voisi tutkia lukijoiden sek\u00e4 terveysviestinn\u00e4n kent\u00e4n muiden toimijoiden n\u00e4kemyksi\u00e4 terveys- ja hyvinvointibloggaajista. Lis\u00e4ksi olisi hyv\u00e4 selvitt\u00e4\u00e4, kuinka blogien vahvuuksia voisi hy\u00f6dynt\u00e4\u00e4 my\u00f6s muussa terveysviestinn\u00e4ss\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Eini Henriksson (eijohenr) on 2015-11-30 08:52:39.612370. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-11-30T08:52:40Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201511303856.pdf: 995639 bytes, checksum: bfd1b925e5a350d0ebf3e6d281faaa03 (MD5)\r\nlicense.html: 4905 bytes, checksum: 5fca2bc99a2b5559eb41ebf7cd4faba8 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-11-30T08:52:41Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201511303856.pdf: 995639 bytes, checksum: bfd1b925e5a350d0ebf3e6d281faaa03 (MD5)\r\nlicense.html: 4905 bytes, checksum: 5fca2bc99a2b5559eb41ebf7cd4faba8 (MD5)\r\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (94 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Blogit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mielipidejohtajuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "posititointiteoria", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "terveys- ja hyvinvointibloggaajat", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "terveysviestint\u00e4", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"Ehk\u00e4 just se, ett\u00e4 on niin paljon l\u00e4hemp\u00e4n\u00e4 kuin se asiantuntija\" : terveys- ja hyvinvointibloggaajat terveysviestinn\u00e4n kent\u00e4ll\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Terveys- ja hyvinvointibloggaajat terveysviestinn\u00e4n kent\u00e4ll\u00e4", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201511303856", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-11-30T08:52:41Z", "language": "", "element": "date", "qualifier": "updated", "schema": 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"dc.subject.yso", "value": "mielipidejohtajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "terveysviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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