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[{"key": "dc.contributor.advisor", "value": "Valo, Maarit", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Simula, Mika", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-11-26T14:49:19Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-11-26T14:49:19Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1504720", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/47844", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 empiirisess\u00e4 pro gradu \u2013ty\u00f6ss\u00e4 tarkastellaan viestint\u00e4suunnitelman toteuttamista kansainv\u00e4liselle innovaatioverkostolle. Verkostoon kuului niin yliopistoja kuin julkisia ja yksityisi\u00e4 organisaatioitakin. Verkoston tavoite oli luoda toimintatapoja innovaatioiden kehitykseen, testaamiseen ja levitykseen hy\u00f6dynt\u00e4en erilaisten organisaatioiden ja eri maiden tuomia etuja. Suomalaisen yliopiston koordinoimaan verkostoon kuului noin 70 organisaatiota seitsem\u00e4st\u00e4 eri maasta.\n\nT\u00e4m\u00e4 pro gradu on muodoltaan ty\u00f6n\u00e4yte, jonka tavoitteena on tuottaa viestint\u00e4suunnitelma. Viestint\u00e4suunnitelma perustuu verkoston omiin toiveisiin viestinn\u00e4n kehitt\u00e4misest\u00e4 sek\u00e4 verkoston havainnointiin ja sen toimijoiden haastatteluihin. Ty\u00f6ss\u00e4 kuvataan viestint\u00e4suunnitelman toteuttamisen prosessi ja toteutettu viestint\u00e4suunnitelma.\n\nTy\u00f6n teoreettisessa taustassa perehdyt\u00e4\u00e4n verkostojen rakenteisiin, merkitysten yhteensovittamiseen ja hallintaan sek\u00e4 rakenteistumiseen. T\u00e4m\u00e4n lis\u00e4ksi perehdyt\u00e4\u00e4n erilaisiin viestinn\u00e4n ohjeistuksiin.\n\nTy\u00f6n tulos on verkostolle luotu viestint\u00e4suunnitelma, joka sis\u00e4lt\u00e4\u00e4 ohjeita viestint\u00e4v\u00e4lineiden valintaan ja k\u00e4ytt\u00f6\u00f6n, perehdytykseen sek\u00e4 organisaatioiden v\u00e4listen yhteisty\u00f6kuvioiden aloittamiseen ja yll\u00e4pitoon. Viestint\u00e4suunnitelmassa painotetaan viestinn\u00e4n k\u00e4yt\u00e4nteiden jatkuvuuden, tiedonsaannin ja palautteen t\u00e4rkeytt\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Mika Simula (mihesimu) on 2015-11-26 14:49:19.205100. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-11-26T14:49:19Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201511263842.pdf: 691104 bytes, checksum: 75185b59c61bf6fbb9ac3465aea82cde (MD5)\nlicense.html: 4806 bytes, checksum: 12542c8c56f5cc9b387998dc5454055e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-11-26T14:49:19Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201511263842.pdf: 691104 bytes, checksum: 75185b59c61bf6fbb9ac3465aea82cde (MD5)\nlicense.html: 4806 bytes, checksum: 12542c8c56f5cc9b387998dc5454055e (MD5)\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (66 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "innovaatiot", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", 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