Not just for the sake of a report enhancing corporate social responsibility reporting by involving stakeholders

The purpose of this study was to find out if it is possible to improve the case organisation’s corporate social responsibility reporting by involving stakeholders. The research was conducted as a case study in Helen Ltd, a Finnish energy utility, and it focuses on the stakeholder views of the case c...

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Main Author: Jantunen, Pirjo
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2015
Subjects:
Online Access: https://jyx.jyu.fi/handle/123456789/47712
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author Jantunen, Pirjo
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
author_facet Jantunen, Pirjo Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Jantunen, Pirjo Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto
author_sort Jantunen, Pirjo
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description The purpose of this study was to find out if it is possible to improve the case organisation’s corporate social responsibility reporting by involving stakeholders. The research was conducted as a case study in Helen Ltd, a Finnish energy utility, and it focuses on the stakeholder views of the case company. The frame of reference for the study is stakeholder theory. The literature review focuses especially on the role of stakeholder involvement in corporate social responsibility reporting. The research data was gathered using a multiple strategy approach via an online survey and a workshop. The data was analysed both quantitatively and qualitatively using content analysis. In the analysis, the following interaction categories were recognised: awareness-raising, co-operation, discussion, and involvement. The research results reveal that the stakeholders of Helen are interested in raising their awareness about the company’s operations. Furthermore, they seem to be willing to participate in two-way communication forms with the company. It looks like different forms of involvement attract different stakeholder groups. The research indicates that the corporate social responsibility reporting of Helen could be developed by involving the stakeholders of the company. By developing the report into a more timely, relevant, material and accessible direction, the stakeholders’ needs can be better fulfilled. In practice, a static corporate social responsibility report could be replaced with multiple channels.
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spellingShingle Jantunen, Pirjo Not just for the sake of a report : enhancing corporate social responsibility reporting by involving stakeholders Corporate social responsibility corporate social responsibility reporting involvement stakeholder Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 yritysvastuu sidosryhmät sosiaalinen vastuu raportointi osallistuminen
title Not just for the sake of a report : enhancing corporate social responsibility reporting by involving stakeholders
title_alt Enhancing corporate social responsibility reporting by involving stakeholders
title_full Not just for the sake of a report : enhancing corporate social responsibility reporting by involving stakeholders
title_fullStr Not just for the sake of a report : enhancing corporate social responsibility reporting by involving stakeholders Not just for the sake of a report : enhancing corporate social responsibility reporting by involving stakeholders
title_full_unstemmed Not just for the sake of a report : enhancing corporate social responsibility reporting by involving stakeholders Not just for the sake of a report : enhancing corporate social responsibility reporting by involving stakeholders
title_short Not just for the sake of a report
title_sort not just for the sake of a report enhancing corporate social responsibility reporting by involving stakeholders
title_sub enhancing corporate social responsibility reporting by involving stakeholders
title_txtP Not just for the sake of a report : enhancing corporate social responsibility reporting by involving stakeholders
topic Corporate social responsibility corporate social responsibility reporting involvement stakeholder Yritysten ympäristöjohtaminen Corporate Environmental Management 20425 yritysvastuu sidosryhmät sosiaalinen vastuu raportointi osallistuminen
topic_facet 20425 Corporate Environmental Management Corporate social responsibility Yritysten ympäristöjohtaminen corporate social responsibility reporting involvement osallistuminen raportointi sidosryhmät sosiaalinen vastuu stakeholder yritysvastuu
url https://jyx.jyu.fi/handle/123456789/47712 http://www.urn.fi/URN:NBN:fi:jyu-201511173687
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