Tracking the Finnish social and health care reform issue arena analysis in a major online news medium

Tutkimuksen tarkoitus on monitoroida Sote-uudistukseen liittyvää keskustelua hs.fi online-sanomalehdessä. Teema-areenat toimivat tämän tutkimuksen teoreettisena viitekehyksenä. Malli viestinnästä teema-areenoilla käsitteellistää keskustelun monitoroinnin ongelmaan liittyviin (issue-related) aiheisii...

Täydet tiedot

Bibliografiset tiedot
Päätekijä: Sohlo, Pirjo
Muut tekijät: Humanistinen tiedekunta, Faculty of Humanities, Viestintätieteiden laitos, Department of Communication, University of Jyväskylä, Jyväskylän yliopisto
Aineistotyyppi: Pro gradu
Kieli:eng
Julkaistu: 2015
Aiheet:
Linkit: https://jyx.jyu.fi/handle/123456789/47690
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author Sohlo, Pirjo
author2 Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto
author_facet Sohlo, Pirjo Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto Sohlo, Pirjo Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto
author_sort Sohlo, Pirjo
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description Tutkimuksen tarkoitus on monitoroida Sote-uudistukseen liittyvää keskustelua hs.fi online-sanomalehdessä. Teema-areenat toimivat tämän tutkimuksen teoreettisena viitekehyksenä. Malli viestinnästä teema-areenoilla käsitteellistää keskustelun monitoroinnin ongelmaan liittyviin (issue-related) aiheisiin, toimijoihin, vuorovaikutuksen paikkoihin sekä keskustelun kulkuun. Malli on uusi ja tämän tutkimuksen tarkoituksena pyrkiä soveltamaan sitä uudenlaiseen kontekstiin: online-uutismediaan. Teema-areenoita on perinteisesti tarkasteltu käyttäjien luomien sisältöjen näkökulmasta, mutta tämän tutkimuksen kohteena on osittain kontrolloitu ympäristö median ns. portinvartijaroolin kautta. Online-uutisartikkelit ja sosiaalisessa mediassa jakamisesta sekä artikkelin kommentoinnin määrästä saatu tieto tarjoaa kiinnostavan ja hedelmällisen lähtökohdan Sote-uudistukseen liittyvän keskustelun monitoroinnille. Tutkimusmateriaalina toimii 98 artikkelia aikaväliltä heinä-marraskuu 2014, jotka on analysoitu laadullisen sisällönanalyysin menetelmin, keskittyen Sote-uudistuksen kehystämiseen sekä lukijoiden rooliin uutisten levittäjinä sosiaalisessa mediassa ja kommentoijina. Kaikki analyysin osa-alueet mallista viestinnästä teema-areenoilla käydään läpi. Tutkimus osoittaa, että hs.fi:ssä käyty keskustelu käydään pääosin politiikka-tasolla, ja sosiaali- ja terveyspalveluiden käyttäjien mielipiteet eivät artikuloidu samassa suhteessa osaksi keskustelua kuin politiikan toimijoihin keskittyvä sisältö. Tutkimuksen metodi voi olla hyödyllinen sidosryhmille, jotka miettivät heille parasta tapaa osallistua keskusteluun: tutkimuksen avulla voi saada selville tärkeää tietoa eri teemojen ja kehysten ajankohtaisuudesta mediakeskustelussa kuten myös sen, millaisille sisällöille keskustelussa on kysyntää. The purpose of this research is to track the debate on Finnish social and healthcare reform (Sote reform) in hs.fi online newspaper. The approach of issue arenas provides a theoretical framework for monitoring the debate. The model of communication in issue arenas conceptualizes the monitoring of the debate in terms of issue-related aspects, actors, places of interaction and course of the debate. The model is new and this research aims at applying it to a different context: online news media. Rather than focusing on issue arenas as a research tool for user-created content, the scope of this research is on the partly controlled media through its gate-keeping function. Articles in online newspaper and the information on sharing the article in the social media as well as commenting on it in the discussion forum underneath the article provide an interesting and fruitful platform for tracking the debate. The 98 articles that are the data of this research, dating between July and November 2014, are content-analyzed with a qualitative approach, focusing on framing of the issue and popularity of sharing in the social media and discussing certain frames. Following the model of communication in issue arenas, all four aspects of analysis are covered. The findings indicate that the debate is for the most part concerning the political level, and the opinions of service-users do not get proportionate attention in the debate in hs.fi. For stakeholders aiming to participate into debate in the most beneficial way for them, monitoring of issue arenas via this method can provide important information on topicality of different themes and frames in the media debate as well as their popularity and relevance among the readers.
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spellingShingle Sohlo, Pirjo Tracking the Finnish social and health care reform : issue arena analysis in a major online news medium Helsingin Sanomat (sanomalehdet) Sote-uudistus Yhteisöviestintä Organizational Communication 3131 verkkolehdet verkkokeskustelu monitorointi
title Tracking the Finnish social and health care reform : issue arena analysis in a major online news medium
title_alt Issue arena analysis in a major online news medium
title_full Tracking the Finnish social and health care reform : issue arena analysis in a major online news medium
title_fullStr Tracking the Finnish social and health care reform : issue arena analysis in a major online news medium Tracking the Finnish social and health care reform : issue arena analysis in a major online news medium
title_full_unstemmed Tracking the Finnish social and health care reform : issue arena analysis in a major online news medium Tracking the Finnish social and health care reform : issue arena analysis in a major online news medium
title_short Tracking the Finnish social and health care reform
title_sort tracking the finnish social and health care reform issue arena analysis in a major online news medium
title_sub issue arena analysis in a major online news medium
title_txtP Tracking the Finnish social and health care reform : issue arena analysis in a major online news medium
topic Helsingin Sanomat (sanomalehdet) Sote-uudistus Yhteisöviestintä Organizational Communication 3131 verkkolehdet verkkokeskustelu monitorointi
topic_facet 3131 Helsingin Sanomat (sanomalehdet) Organizational Communication Sote-uudistus Yhteisöviestintä monitorointi verkkokeskustelu verkkolehdet
url https://jyx.jyu.fi/handle/123456789/47690 http://www.urn.fi/URN:NBN:fi:jyu-201511163673
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