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[{"key": "dc.contributor.advisor", "value": "Luoma Eetu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Koli, Eemeli", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-10-27T07:13:33Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-10-27T07:13:33Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/47448", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksessa selkiytet\u00e4\u00e4n digitaalisissa peleiss\u00e4 esiintyvien mainontakeinojen k\u00e4sitteit\u00e4 tarkastelemalla, miten peleihin sijoitettu mainonta ja mainospelit on m\u00e4\u00e4ritelty olemassa olevassa tutkimuskirjallisuudessa. Tutkimuksessa on my\u00f6s tutkittu mitk\u00e4 tekij\u00e4t vaikuttavat digitaalisten pelien tehokkuuteen mainontakanavina. Tutkimus on toteutettu kirjallisuuskatsauksena. Tutkimuksen tuloksina voidaan todeta peleihin sijoitetun mainonnan olevan rinnastettavissa perinteiseen br\u00e4ndi- ja tuotesijoitteluun elokuvissa ja televisiossa. Peleihin sijoitettu mainonta voi esiinty\u00e4 pelimaailmaan sijoitettuina mainostaulua tai br\u00e4nd\u00e4ttyin\u00e4 virtuaalihy\u00f6dykkein\u00e4, kuten autoina. Mainospelien voidaan todeta olevan pelej\u00e4, jotka rakentuvat tietyn mainosviestin ymp\u00e4rille ja pelin ensisijainen tarkoitus on toimia mainoksena. Useimmiten mainospelit ovat luonteeltaan kasuaaleja online-pelej\u00e4, joka mahdollista pelien pelaamisen p\u00e4tkitt\u00e4in lyhyit\u00e4 tai pitki\u00e4 aikoja kerrallaan. Peleihin sijoitetun mainonnan ja mainospelien yht\u00e4l\u00e4isyydet l\u00f6ytyv\u00e4t niist\u00e4 keinoista, joilla mainosviesti voidaan v\u00e4litt\u00e4\u00e4 peliss\u00e4 ja erot pelien p\u00e4\u00e4asiallisessa tarkoituksessa. Peleihin sijoitettua mainontaa esiintyy peleiss\u00e4, joissa pelin painopiste on tarinassa, s\u00e4\u00e4nn\u00f6iss\u00e4 tai muissa ominaisuuksissa, kun taas mainospelin painopiste on mainosviestiss\u00e4. Digitaalisten pelien tehokkuuteen mainontakanavina on havaittu vaikuttavan pelaajan skeptisyys mainontaa kohtaa, pelimaailman ja mainoksen yhteensopivuus, pelin vaikeusaste, pelataanko peli\u00e4 vai yhdess\u00e4 toisen henkil\u00f6n kanssa sek\u00e4 pelaajan asenne pelattavaa peli\u00e4 kohtaan.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This study aims to clarify the concepts of advertising methods occurring in digi- tal games, by looking at how the concepts of in-game advertising and adver- games are defined in the existing research literature. It also examines which factors affect the efficiency of digital games as advertising channels. The study has been carried out as a literature review. As the outcomes of the study it can be stated that in-game advertising is comparable to traditional brand and prod- uct placement in movies and on television. In-game advertising can appear in games as virtual billboard advertising brands or products or as a branded vir- tual goods such as cars. Advergames can be defined as games built around a specific advertising message and their primary purpose is to act as an adver- tisement. In most cases advergames are casual online games, which allows the games to played intermittently for short or long periods of time. Similarities in in-game advertising and advergames can be found in the manner of which the advertising message is delivered in a game. The differences lie in the principal purpose of the games. In-game advertising appears in games where the focus of the game is in the games\u2019 story, mechanics or other features when in adver- games focus of the game is in the advertising message. The effectiveness of digi- tal games as advertising channels have found to be affected by the players\u2019 scepticism towards advertising, the ads compatibility to the game world, the degree of difficulty in the game, whether the game is played alone or together with someone and as well as the players\u2019 attitude towards the game.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Eemeli Koli (vieekoli) on 2015-10-27 07:13:33.364224. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-10-27T07:13:33Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201510273496.pdf: 386414 bytes, checksum: be996cc3f79827d0f4a64b71dec268ab (MD5)\r\nlicense.html: 4825 bytes, checksum: dfce65730974fef2c8d19b94e4acdb04 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-10-27T07:13:33Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201510273496.pdf: 386414 bytes, checksum: be996cc3f79827d0f4a64b71dec268ab (MD5)\r\nlicense.html: 4825 bytes, checksum: dfce65730974fef2c8d19b94e4acdb04 (MD5)\r\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "24", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": "", "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "digitaaliset pelit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "peleihin sijoitettu mainonta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mainospelit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mainonta", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Digitaaliset pelit mainonnan v\u00e4lineen\u00e4 : peleihin sijoitettu mainonta ja mainospelit", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201510273496", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-10-27T07:13:34Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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