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[{"key": "dc.contributor.advisor", "value": "Halttunen, Veikko", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Ruhanen, Aleksi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-10-07T08:33:13Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-10-07T08:33:13Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/47260", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Kuluttajan sijaintitiedon hy\u00f6dynt\u00e4minen mainonnassa on todettu tehokkaaksi tavaksi hoitaa markkinointikommunikaatio asiakkaisiin. T\u00e4m\u00e4 kirjallisuuskatsauksena toteutettu tutkielma k\u00e4sittelee sijaintiin perustuvan mainonnan piirteit\u00e4 sek\u00e4 m\u00e4\u00e4rittelee mink\u00e4lainen sijaintiin perustuva mainonta vastaa kuluttajan tarpeita. Tutkielmassa k\u00e4sitell\u00e4\u00e4n my\u00f6s mobiililaitteiden roolia mainonnan v\u00e4litt\u00e4misess\u00e4.\n\nTutkimustuloksena todettiin mobiililaitteiden soveltuvan hyvin sijaintiin perustuvan mainonnan toteuttamiseen niiss\u00e4 olevien ominaisuuksien ansiosta. Kuluttajalle taas on t\u00e4rke\u00e4\u00e4, ett\u00e4 h\u00e4n voi itse kontrolloida, milloin vastaanottaa mainontaa ja mainonnan sis\u00e4ll\u00f6n tulee taas tarjota tarpeellisia ja hy\u00f6dynnett\u00e4viss\u00e4 olevia etuja pelk\u00e4n informatiivisen sis\u00e4ll\u00f6n sijasta. Ennen markkinointiviestien l\u00e4hett\u00e4mist\u00e4 on oleellista my\u00f6s kysy\u00e4 kuluttajalta lupa mainonnalle ja muokata mainonta vastaamaa yksitt\u00e4isen kuluttajan mieltymyksi\u00e4. Mainonnan negatiivisten puolten vaikutus tulee pyrki\u00e4 pit\u00e4m\u00e4\u00e4n mahdollisimman pienen\u00e4. Suurimmaksi ongelmaksi kuluttajille muodostuu yksityisyyden menett\u00e4minen, joka muodostuu kuluttajan jatkuvasta sijainnin seurannasta sek\u00e4 markkinoijien suuresta kuluttajaan liittyv\u00e4st\u00e4 tietom\u00e4\u00e4r\u00e4st\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Utilizing a consumer\u2019s location information in advertising has proven to be effective way to communicate with customers. This literature review specifies the characteristics of location-based advertising and defines what kind of location-based advertising fulfills the customer needs. This thesis also deals with the role\nof mobile devices as a platform for advertising.\n\nThe results reveal that, because of their characteristics, mobile devices are excellent at delivering location-based advertising. For the consumer, it is important that he or she can control when to receive advertising. The content of advertising has to be something useful and valuable, instead of only being informative content. Before the marketing messages are sent, it is essential to ask the consumer for permission to advertise, and to personalize the advertising to that consumer\u2019s individual preferences. The effect of the negative sides of advertising should be as small as possible. For consumers, the biggest problem of location-based advertising is a loss of privacy. As consumers can often be continuously tracked, marketers can gather a large amount of data on a consumer.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Aleksi Ruhanen (mialruha) on 2015-10-07 08:33:13.435245. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-10-07T08:33:13Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201510073319.pdf: 1051122 bytes, checksum: eed87b557c9193efdf0fcfddd685ddac (MD5)\nlicense.html: 4818 bytes, checksum: 7a9afaf1f3d1d056a0b7a3756c7afbf0 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-10-07T08:33:13Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201510073319.pdf: 1051122 bytes, checksum: eed87b557c9193efdf0fcfddd685ddac (MD5)\nlicense.html: 4818 bytes, checksum: 7a9afaf1f3d1d056a0b7a3756c7afbf0 (MD5)\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "29", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "sijaintiin perustuva mainonta", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sijaintiin perustuvat palvelut", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiilimarkkinointi", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuluttaja", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiililaitteet", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sijainnin paikannus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Sijaintiin perustuva mainonta mobiililaitteissa kuluttajan n\u00e4k\u00f6kulmasta", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201510073319", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-10-07T08:33:14Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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