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[{"key": "dc.contributor.advisor", "value": "Pirkkalainen, Henri", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Clements, Kati", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Markkanen, Sami", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-09-23T13:23:51Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-09-23T13:23:51Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1496282", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/47171", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 Pro Gradu ty\u00f6ss\u00e4 tutustutaan Kiinan sosiaaliseen mediaan ja siihen,\r\nkuinka suomalaiset yritykset hy\u00f6dynt\u00e4v\u00e4t kiinassa satavilla olevia sosiaalisen\r\nmedian palveluita. Kiinassa p\u00e4\u00e4sy l\u00e4nsimaisiin sosiaalisen median palveluihin\r\n(esim. Facebook ja Twitter) on estetty, mutta tarjolla on vastaavia palveluita,\r\nkuten Sina Weibo.\r\n\r\nNykyisess\u00e4 taloustilanteessa, kun Euroopan talous alkaa vasta pikkuhiljaa\r\ntoipua velkakriisist\u00e4 ja Amerikassakin kasvu on viel\u00e4 hidasta sub-prime -kriisin\r\nj\u00e4ljit\u00e4, tarjoaa Kiina yrityksille hyvi\u00e4 mahdollisuuksia liiketoiminnan kasvatta-\r\nmiseen. Kiina on nopeasti kasvava ja kehittyv\u00e4 yhteiskunta, jossa kulutus on\r\nkasvussa. Siksi yritysten kannattaa tutkia mahdollisuuksia edet\u00e4 Kiinan mark-\r\nkinoille. Sosiaalinen media tarjoaa yrityksille erinomaiset keinot kuluttajavies-\r\ntint\u00e4\u00e4n ja markkinointiin. Kiinassa nopeasti lis\u00e4\u00e4ntyv\u00e4 \u00e4lypuhelimien ja tablet-\r\ntien m\u00e4\u00e4r\u00e4 on avannut siell\u00e4 toimiville uusia kanavia viesti\u00e4 kuluttajien kanssa.\r\nSiksi yritysten on t\u00e4rke\u00e4\u00e4 tuntea Kiinan sosiaalinen media ja sen rajoitteet.\r\n\r\nSuomalaisen yrityksen joka suuntaa Kiinan markkinoille on otettava\r\nhuomioon my\u00f6s kulttuurierot, joilla on vaikutusta viestint\u00e4\u00e4n niin sosiaalisessa\r\nmediassa, kuin muissakin tilanteissa. T\u00e4m\u00e4 ty\u00f6 tarjoaa suomalaisille yrityksille\r\nhyv\u00e4n pohjan siihen, mit\u00e4 asioita kannattaa ottaa huomioon kun suunnittelee\r\nsosiaalisen median k\u00e4ytt\u00f6\u00e4 Kiinassa. Tutkimus toteutettiin haastattelemalla\r\nKiinassa jo toimivia ja sosiaalista mediaa k\u00e4ytt\u00e4vien suomalaisyritysten edusta-\r\njia. Haastatteluista saatuja tuloksia verrattiin aiempiin tutkimuksiin ja niiden\r\npohjalta luotiin muutamia ohjeita, joita noudattamalla suomalaisyritykset voi-\r\nvat tehostaa omaa sosiaalisen median k\u00e4ytt\u00f6\u00e4\u00e4n Kiinassa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "This master\u00b4s thesis focuses on Chinese social media and how Finnish\r\ncompanies are utilizing those social media services available in China.\r\nChina has restricted the availability of 'western' social media like Facebook\r\nand Twitter. But there are similar social media sites available, like Sina Weibo,\r\nwhich is the most popular at the moment and WeChat, which is rapidly\r\nincreasing popularity among Chinese users.\r\n\r\nIn the current economic situation, when Europe\u201fs economy is starting\r\nto recover from the debt crisis and the growth is still slow in America due to the\r\nsub-prime crisis, China offers companies great opportunities. China is still\r\nrapidly growing economy as well as society, where more and more people are\r\nin the middle class and can afford luxury items such as smartphones, which has\r\nincreased consumption. Therefore companies should investigate the op-\r\nportunities to expand to the Chinese markets.\r\n\r\nSocial media offers companies excellent ways for consumer com-\r\nmunications and marketing. In China the rapidly increasing number of\r\nsmartphone owners have opened new ways for consumer communication\r\nto companies operating in China. Therefore it is important for companies to\r\nknow Chinese social media and its restrictions.\r\n\r\nFinnish company that is starting to operate in China has to keep in mind\r\nthe cultural differences as well as the social media restrictions, as cultur-\r\nal differences have an impact on the communication in every situation. This\r\nthesis offers Finnish companies a good basis on the cultural differences\r\nand information what to keep in mind when planning strategies for social\r\nmedia usage in China. The research was conducted by interviewing Finnish\r\ncompanies currently operating in China. The data collected via interviews was\r\nused to create few guidelines, which can help companies to increase their\r\nperformance in Chinese social media.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Sami Markkanen (sampetma) on 2015-09-23 13:23:50.281215. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-09-23T13:23:50Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201509233241.pdf: 1504799 bytes, checksum: 0dc5ca9caa91e66368749afa138628be (MD5)\r\nlicense.html: 4855 bytes, checksum: 4bb67c7ae2cf97d217eabf43d130759c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-09-23T13:23:51Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201509233241.pdf: 1504799 bytes, checksum: 0dc5ca9caa91e66368749afa138628be (MD5)\r\nlicense.html: 4855 bytes, checksum: 4bb67c7ae2cf97d217eabf43d130759c (MD5)\r\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (81 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Kiinan sosiaalinen media", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Kulttuurierot", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Kiinan internetsensuuri", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "markkinointi sosiaalisessa mediassa", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Suomalaiset yritykset Kiinassa", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "How Finnish companies use social media in China, and are cultural differences taken into account?", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201509233241", "language": null, "element": "identifier", 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