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[{"key": "dc.contributor.advisor", "value": "Moilanen, Panu", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Toivanen, Eemi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-09-22T09:18:21Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-09-22T09:18:21Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/47160", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Mediat el\u00e4v\u00e4t murrosta, joka johtuu digitalisoitumisesta ja internetin yleistymi-sest\u00e4. Ongelmana on se, ett\u00e4 medioiden perinteiset toimintatavat ja asiakkaan kulutustottumukset eiv\u00e4t sovellu yksiin. Asiakas pystyy saamaan tietoa milloin vain ja mist\u00e4 vain. Perinteisen median toimintatavat eiv\u00e4t pysty vastaamaan t\u00e4h\u00e4n tarpeeseen. T\u00e4st\u00e4 syyst\u00e4 mediat ovat siirtyneet vauhdilla verkkoon tar-joamaan sis\u00e4lt\u00f6\u00e4. Verkossa ongelmaksi on muodostunut kova kilpailu, joka on pudottanut valtavirtauutisten arvon l\u00e4hes ilmaiseksi. Vaihtoehtojen ollessa laa-jat asiakkaalle ja medioiden v\u00e4liset vaihtokustannukset pienet, asiakkaat eiv\u00e4t ole olleet valmiit maksamaan mediatuotteista verkossa. Asiakkaan maksuha-lukkuuteen ja sitoutumiseen vaikuttaa tuotteen antama arvo. Tutkielman ta-voitteena onkin selvitt\u00e4\u00e4 mit\u00e4 arvon luomisen mahdollisuuksia verkkomedian ominaisuuksilla on. T\u00e4m\u00e4 toteutetaan tarkastelemalla relevanttia tutkimuskir-jallisuutta, jotta ymm\u00e4rrett\u00e4isiin mit\u00e4 ovat verkkomedian ominaispiirteet sek\u00e4 millainen arvon k\u00e4site on. Lopuksi ominaisuuksia tarkastellaan arvon k\u00e4sitteen valossa asiakkaan n\u00e4k\u00f6kulmasta ja t\u00e4st\u00e4 johdetaan millaisia arvon luomisen mahdollisuuksia ominaisuuksilla on. Ominaisuuksina kirjallisuus osoittaa ole-van hypertekstuaalisuus, multimediaalisuus ja vuorovaikutteisuus. Arvo n\u00e4h-d\u00e4\u00e4n olevan asiakkaan subjektiivinen preferenssi objektista ja muodostuvan asiakkaan ja palvelun kohdatessa vuorovaikutuksellisesti. Verkkomedian omi-naisuudet vaikuttavat palvelun ja asiakkaan rajapinnassa, joten niiden voidaan todeta mahdollistavan arvon muodostumisen. Lopuksi verkkomedian ominai-suudet tyypiteltiin niiden muodostamien arvojen mukaan ja t\u00e4st\u00e4 huomataan niiden tarjoavan monia arvon luonnin mahdollisuuksia.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "There is a change in media landscape and the problem has arisen that it is hard to engage customers in online media services. You can\u2019t price the media prod-uct based on the production costs anymore. The valuation has to happen ac-cording to the value. The perceived value is the thing what makes the custom-ers interested and that affects customers\u2019 decision making. This thesis tries to solve what kind of value creation and value offering potentials the characteris-tics of online media has. This is done by literature review to find out the charac-teristics of online media and what kind of concept value is. Finally the charac-teristics are observed regarding the value. The literature presents three charac-teristics for online media: hypertextuality, multimedia and interactivity. Value is seen as customers\u2019 subjective preference of the object and value is created when the service is encountered by the customer. The characteristics of online media affect in the interface between the provider and customer and thus they have the potential to create value. In the end the characteristics are typed ac-cording to what kind of value they potentially can create. This states that the characteristics of online media have a vast potential for value creation.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Eemi Toivanen (eesatoiv) on 2015-09-22 09:18:21.328212. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-09-22T09:18:21Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201509223227.pdf: 380818 bytes, checksum: 2c3f97831189e42c079ab3f12fbee71c (MD5)\nlicense.html: 4790 bytes, checksum: e741b0ef025044e76dd1127d5afe9609 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-09-22T09:18:21Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201509223227.pdf: 380818 bytes, checksum: 2c3f97831189e42c079ab3f12fbee71c (MD5)\nlicense.html: 4790 bytes, checksum: e741b0ef025044e76dd1127d5afe9609 (MD5)\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "33", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Online media", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "online media characteristics", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "value", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Verkkomedian ominaispiirteiden arvo asiakkaalle", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201509223227", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-09-22T09:18:22Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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