| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Moilanen, Panu", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Haapio, Janne", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-09-21T15:31:36Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-09-21T15:31:36Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/47154", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Pystyt\u00e4\u00e4nk\u00f6 asiakkaiden sitoutumiseen mobiilipalveluihin vaikuttamaan? Ny-ky\u00e4\u00e4n on eritt\u00e4in t\u00e4rke\u00e4\u00e4 luoda hyvi\u00e4 asiakassuhteita. Moni kuluttaja on k\u00e4y-t\u00e4nn\u00f6ss\u00e4 \u201dkyll\u00e4stetty\u201d mainonnalla. Yksi tehokkaimpia tapoja oman yrityksen markkinointiin on erinomaiset asiakassuhteet. Erinomaisten asiakassuhteiden luomiseksi on erityisen t\u00e4rke\u00e4\u00e4 tarjota asiakkaille heid\u00e4n haluamansa palvelut. Mobiilipalveluiden k\u00e4ytt\u00e4minen on l\u00e4htenyt r\u00e4j\u00e4hdysm\u00e4isesti kasvuun, josta voidaankin p\u00e4\u00e4tell\u00e4, ett\u00e4 asiakkaiden sitouttaminen juuri niihin on erityisen t\u00e4rke\u00e4\u00e4. T\u00e4h\u00e4n kysymykseen haen vastausta kandidaatintutkielmassani, jonka toteutan kirjallisuuskatsaukselle tyypilliseen tapaan.\nAsiakkaan sitouttamisen ymp\u00e4rille rakentuu teoreettinen kokonaisuus. T\u00e4m\u00e4n tutkielman tarkoitus on havainnollistaa tuo kyseinen kokonaisuus. Aluksi tutkielmassa k\u00e4yd\u00e4\u00e4n l\u00e4pi asiakkaaseen liittyv\u00e4\u00e4 termist\u00f6\u00e4, jaetaan asia-kas erilaisiin segmentteihin ja pohditaan mit\u00e4 eri asiakasryhmien sitouttamises-sa tulee ottaa huomioon.\nAsiakkaan j\u00e4lkeinen luku kertoo mobiilipalveluista. Avaan hieman k\u00e4si-tyst\u00e4 mit\u00e4 mobiilin ja ihmisen v\u00e4linen vuorovaikutus pit\u00e4\u00e4 sis\u00e4ll\u00e4\u00e4n. Mobiililait-teet pit\u00e4v\u00e4t nyky\u00e4\u00e4n sis\u00e4ll\u00e4\u00e4n my\u00f6s runsaan m\u00e4\u00e4r\u00e4n erilaisia tekniikoita, joista esittelen muutaman. Mobiililaitteiden monik\u00e4ytt\u00f6isyys onkin yksi suurimmista vaikuttavista tekij\u00f6ist\u00e4 asiakkaiden sitoutumiseen.\nMobiilipalveluiden j\u00e4lkeinen luku kertoo siit\u00e4 t\u00e4rkeimm\u00e4st\u00e4, eli asiakkai-den sitouttamisesti. Asiakkaiden sitouttaminen koostuu monista pienist\u00e4 yksi-tyiskohdista. Sitouttaminen on my\u00f6s t\u00e4rke\u00e4 osa asiakkuudenhallintaa ja sen strategiaa. Sitoutumiseen vaikuttaa vahvasti esimerkiksi asiakastyytyv\u00e4isyys. Tosin sitoutumisella voi olla asiakkaalle vain taloudellista merkityst\u00e4. Monet suuryritykset ovat hoitaneet asiakkaidensa sitouttamisen mobiilipalveluihin kunnialla, joka viestii sen t\u00e4rkeydest\u00e4. Sitoutuneet asiakkaat ovatkin yrityksille lojaaleja ja he ovat yrityksen kannalta my\u00f6s parhaita mahdollisia asiakkaita.\nTutkielmassa on k\u00e4ytetty muutamia havainnollistavia kuvia ja taulukoita. Alkup\u00e4\u00e4n asiat ovat enemm\u00e4n pohjustamista sitouttamista k\u00e4sittelev\u00e4\u00e4 lukua varten.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Is it possible to affect in customer retention to mobile services? Today it is im-portant to establish good customer relationships. Many consumers are in prac-tice \u201csaturated\u201d with advertisement. One of the most effective ways of market-ing your company is having excellent customer relations. When creating excel-lent customer relationships it is particularly important to provide those kind of services they want. The use of mobile service has growth exponentially, from which it can be concluded that customer retention just is particularly important to them. To this question I\u2019m going to give an answer in my thesis, carried out by a literature review, as a typical.\nThere is a theoretical entity built around customer retention. Purpose of this thesis is to illustrate that particular entity. At first, the thesis goes through the client-related terminology, distributes customers to different segments, and discusses what should be taken into account in customer retention.\nAfter the customer this thesis goes through some knowledge about mobile services. The thesis goes through about human mobile interaction. Mobile de-vices also contain many a large number of different techniques, and few of them will be presented. Mobile devices versatility is one of the biggest factors affecting to customer retention.\nAfter the mobile services this thesis is going through the retention. Cus-tomer retention is composed of many small details. Retention is also an im-portant part of customer relationship management strategy. Customer satisfac-tion has also a huge effect in customer retention. Although retention can be just economic significance to a customer. Many large companies have taken care of their customer retention to mobile services with honor, which communicates its importance. Committed customers are loyal to the providers, and long term customers are the best possible ones.\nThis thesis uses few illustrative figures and tables. Upstream things are more priming engagement of the chapter about customer retention. The fourth chapter is the most important one.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Janne Haapio (jahaapio) on 2015-09-21 15:31:35.744882. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-09-21T15:31:36Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201509213220.pdf: 397278 bytes, checksum: 4d14ed2a28e15b0d20ad94359f8d42e5 (MD5)\nlicense.html: 4785 bytes, checksum: dbfee1b83fc0097424be83c6a5283230 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-09-21T15:31:36Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201509213220.pdf: 397278 bytes, checksum: 4d14ed2a28e15b0d20ad94359f8d42e5 (MD5)\nlicense.html: 4785 bytes, checksum: dbfee1b83fc0097424be83c6a5283230 (MD5)\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "26", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakassuhde", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakassegmentti", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakashankinta", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "mobiilipalvelu", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sitouttaminen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakastyytyv\u00e4isyys", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asiakkaan lukitseminen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Asiakkaiden sitouttaminen mobiilipalveluihin", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201509213220", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Informaatioteknologian tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Information Technology", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Informaatioteknologia", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Information Technology", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Tietoj\u00e4rjestelm\u00e4tiede", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Information Systems Science", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-09-21T15:31:36Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|