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[{"key": "dc.contributor.advisor", "value": "Lepp\u00e4nen Sirpa", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Kyt\u00f6l\u00e4 Samu", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "K\u00e4rki, Maija", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-09-15T15:40:17Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-09-15T15:40:17Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1495652", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/46823", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkijat ovat jo pitk\u00e4\u00e4n kiinnitt\u00e4neet huomiota siihen, kuinka nuorille naisille\r\nsuunnatut aikakauslehdet esitt\u00e4v\u00e4t naiset ensisijaisesti kuluttajina ja rohkaisevat heit\u00e4\r\nrakentamaan naiseuttaan kuluttamisen varaan. Nyky\u00e4\u00e4n aikakauslehtien lis\u00e4ksi toimivat\r\nblogit, joissa nuoret naiset itse rakentavat identiteetti\u00e4\u00e4n kuluttamalla ja jakavat\r\nk\u00e4sityksi\u00e4\u00e4n ja arvojaan muiden blogien kirjoittajien ja lukijoiden kanssa.\r\nT\u00e4t\u00e4 valtavaa m\u00e4\u00e4r\u00e4\u00e4 nuoria naisia koskettavaa ilmi\u00f6t\u00e4 ei kuitenkaan juuri ole\r\ntutkittu, ja t\u00e4h\u00e4n tarpeeseen tutkimukseni koettaakin vastata. Sen pyrkimyksen\u00e4 on\r\nselvitt\u00e4\u00e4, kuinka nuoret naiset kuvaavat kuluttamista muotiblogeissaan ja millaisia\r\nmerkityksi\u00e4 he antavat kuluttamiselle, kuten my\u00f6s tuoda esiin bloggaajien keinot luoda\r\nkulutuskulttuurin normatiivisuutta.\r\nTutkimuksen aineistona toimii seitsem\u00e4st\u00e4 eri muotiblogista valittuja\r\nblogikirjoituksia, kustakin 18 kappaletta. Analysoin aineistoani koodaamalla sen\r\nkategorioihin aineistosta esiin nousseiden teemojen ja diskurssien perusteella, k\u00e4ytt\u00e4en\r\napunani grounded theoryn menetelmi\u00e4.\r\nTutkimuksen t\u00e4rkein havainto oli, ett\u00e4 identiteetin rakentaminen on p\u00e4\u00e4asiallinen\r\nmotiivi kulutusvalintojen tekemiselle. Bloggaajat pyrkiv\u00e4t kukin rakentamaan omaa\r\nnaiseuttaan itselleen sopivalla, persoonallisella tavalla ja kulutusvalinnoillaan\r\nerottumaan joukosta. Koettiin, ett\u00e4 kuluttaminen toimi itseilmaisukanavana ja sen avulla\r\npystyi my\u00f6s parantamaan itseluottamustaan. Toisaalta kuluttamalla haluttiin my\u00f6s\r\nkuulua joukkoon ja t\u00e4ytt\u00e4\u00e4 hyv\u00e4ksytyn naiseuden muotti. Lis\u00e4ksi kulutukselle ja\r\nkulutushy\u00f6dykkeille annettiin paljon arvoa, sill\u00e4 ne n\u00e4htiin esimerkiksi\r\nstressinlaukaisijoina sek\u00e4 symboleina muille, fyysist\u00e4 esinett\u00e4 t\u00e4rke\u00e4mmille asioille.\r\nTyypillist\u00e4 oli my\u00f6s rakkauden tunteiden ilmaisu kuluttamista ja kulutushy\u00f6dykkeit\u00e4\r\nkohtaan. Kuitenkin my\u00f6s jonkin verran kritiikki\u00e4 nykyajan kulutuskeskeist\u00e4 kulttuuria\r\nkohtaan esitettiin, sill\u00e4 sen koettiin olevan pinnallista ja erkaannuttavan ihmisen\r\nasioista, joilla koettiin olevan kuluttamista syvempi merkitys. Usein kulutuskriittiset\r\nlausunnot liittyiv\u00e4t ekologiseen muotiin, mik\u00e4 oli monille my\u00f6s keino luoda\r\nidentiteetti\u00e4. Enimm\u00e4kseen bloggaajat eiv\u00e4t kuitenkaan kyseenalaistaneet\r\nkulutuskulttuuria tai identiteetin rakentamista kulutuksen varaan.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Maija K\u00e4rki (mkkarki) on 2015-09-15 15:40:16.560947. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-09-15T15:40:16Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201509152879.pdf: 1242866 bytes, checksum: ab8a1f54ff229364c63008ac31a42d14 (MD5)\nlicense.html: 4866 bytes, checksum: 9ec1c96be40e9538f514cdcfb3d0cd88 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-09-15T15:40:17Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201509152879.pdf: 1242866 bytes, checksum: ab8a1f54ff229364c63008ac31a42d14 (MD5)\nlicense.html: 4866 bytes, checksum: 9ec1c96be40e9538f514cdcfb3d0cd88 (MD5)\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (95 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Constructing consumer femininities : a study of young female bloggers' portrayal of consumption in fashion blogs", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Study of young female bloggers' portrayal of consumption in fashion blogs", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201509152879", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kielten laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Languages", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Grounded theory", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-09-15T15:40:17Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": null, "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": null, "element": 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