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[{"key": "dc.contributor.advisor", "value": "Luoma-aho, Vilma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Suhanko, Elina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-09-14T11:28:11Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-09-14T11:28:11Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1495599", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/46810", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4m\u00e4n pro gradun tarkoituksena on tutkia p\u00e4\u00e4toimittajien n\u00e4k\u00f6kulmasta mainonnan vaikutusta lifestyle-lehtiin. Lifestyle-lehdet tekev\u00e4t palvelujournalismia, joka n\u00e4kee lukijat kuluttajina. Tutkimuksen tarkoituksena on my\u00f6s lis\u00e4t\u00e4 tietoutta lifestyle-lehdist\u00e4.\r\n\r\nT\u00e4h\u00e4n tutkimukseen on haastateltu kahdeksaa lifestyle-lehden p\u00e4\u00e4toimittajaa. Teemahaastattelut on analysoitu kahdella tavalla: materiaali on esitetty temaattisella koodauksella ja analyysi on muodostettu narratiivisella l\u00e4hestymistavalla. Narratiivisessa analyysissa erotettiin p\u00e4\u00e4toimittajien n\u00e4kemykset mainonnan kertomuksiksi.\r\n\r\nLehdet hyv\u00e4ksyv\u00e4t mainonnan vaikutusyritykset, esimerkiksi mainostajan sponsoroiman tuen ja PR-materiaalin k\u00e4yt\u00f6n jos niist\u00e4 on heille hy\u00f6ty\u00e4. Usein p\u00e4\u00e4toimittajat kutsuvat mainonnan vaikutusyrityksi\u00e4 yhteisty\u00f6ksi, jossa molemmat saavat hy\u00f6dyn. P\u00e4\u00e4toimittajat edustavat lehtibr\u00e4ndi\u00e4\u00e4n ja ovat vastuussa lehden toimituksellisesta sis\u00e4ll\u00f6st\u00e4. Usein rooliin liittyy my\u00f6s markkinointivastuuta, koska p\u00e4\u00e4toimittaja ottaa osaa mainostajien kanssa k\u00e4ymiin tapaamisiin. T\u00e4m\u00e4 saa aikaan p\u00e4\u00e4toimittajan kaksinaisroolin ns. hybridip\u00e4\u00e4toimittajuuden, jossa piilee dilemmoja. Haastatteluista on tunnistettu seuraavat dilemmat: arvo, rooli, lojaalisuus ja onlinena julkaistavan leh-den dilemmat. Tutkimus my\u00f6s sivuaa printtilehtialan tulevaisuutta.\r\n\r\nT\u00e4h\u00e4n ty\u00f6h\u00f6n on k\u00e4ytetty monia kirjallisia l\u00e4hteit\u00e4 selitt\u00e4m\u00e4\u00e4n mainonnan vaikutusvaltaa. McQuailin (2010) joukkoviestinn\u00e4n malli ja Shoemakerin ja Reesen (2014) malli selitt\u00e4v\u00e4t vaikutusvallan teoriaa. Lis\u00e4ksi joukko muita tieteellisi\u00e4 artikkeleita selvent\u00e4v\u00e4t mainonnan vaikutusta tarkemmin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The purpose of this thesis is to study the impacts of advertising influence in lifestyle magazines from editors-in-chief\u2019s perspective. Lifestyle magazines publish service journalism that views readers as consumers. The study also aims to increase awareness of lifestyle magazines.\r\n\r\nThis research is based on interviews of eight editors in lifestyle magazines. Thematic interviews have been analyzed in two ways: the data is described by thematic coding and analysis is formed by narrative approach. Narrative analysis separated editors' views to stories of advertising.\r\n\r\nMagazines accept advertising influence attempts, for example, advertiser\u2019s support and the usage of PR material if they are to benefit them. Often the editors describe advertising influence attempts as collaboration, in which both will benefit. Editors-in-chief are the representatives of the magazine brand and they are responsible for the editorial content. Often, the role includes marketing responsibility, for example editor-in-chief attends to the advertisers\u2019 meetings. This can cause the editor of the so-called double role, a hybrid-editor, which has dilemmas. The following dilemmas interviews have been identified as: value, role, loyalty and online publishing dilemma. The research also shortly discusses about the future of lifestyle magazines.\r\n\r\nThis work has been used many literature sources to explain the influence of advertis-ing. McQuail\u2019s (2010) mass communication model and Shoemaker\u2019s and Reese\u2019s (2014) hierarchical model explain the influence theory. In addition, a number of other articles for scientific work clarify advertising influence.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Elina Suhanko (elkasuha) on 2015-09-14 11:28:10.544321. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-09-14T11:28:10Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201509142860.pdf: 1033935 bytes, checksum: 9f7edfb6db5cc13fbdf5faa2dad4b764 (MD5)\r\nlicense.html: 4849 bytes, checksum: 3fdb92311ec1badc55dbb7933730091c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-09-14T11:28:11Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201509142860.pdf: 1033935 bytes, checksum: 9f7edfb6db5cc13fbdf5faa2dad4b764 (MD5)\r\nlicense.html: 4849 bytes, checksum: 3fdb92311ec1badc55dbb7933730091c (MD5)\r\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (81 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "From print to online : how lifestyle magazine editors-in-chief perceive advertising influence", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "How lifestyle magazine editors-in-chief perceive advertising influence", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201509142860", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-09-14T11:28:11Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "p\u00e4\u00e4toimittajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kaupallisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mainonta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "aikakauslehdet", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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