Consumers' attitudes toward mobile advertising a rhetorical approach
Mobile advertising adoption has not been as rapid as it could have been, even though the techniques for its full exploitation have existed for years. Understanding consumers’ attitudes toward the phenomenon is crucial in order to enhance the situation. The purpose of this research was to examine yo...
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| Other Authors: | , , , , , |
| Format: | Master's thesis |
| Language: | eng |
| Published: |
2015
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| Subjects: | |
| Online Access: | https://jyx.jyu.fi/handle/123456789/46805 |