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marketing
rhetoric
mobile marketing
advertising
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Andersson, Sanna
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Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
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Andersson, Sanna
Kauppakorkeakoulu
School of Business and Economics
Taloustieteet
Business and Economics
University of Jyväskylä
Jyväskylän yliopisto
Markkinointi
Marketing
20423
Andersson, Sanna
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Andersson, Sanna
Consumers' attitudes toward mobile advertising : a rhetorical approach
mobile advertising
attitudes
rhetorical social psychology
qualitative attitude research
qualitative attitude approach
Kvalitatiivinen tutkimus
markkinointi
mobiilimarkkinointi
asenteet
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Markkinointi
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Consumers' attitudes toward mobile advertising : a rhetorical approach
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Consumers' attitudes toward mobile advertising : a rhetorical approach
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Consumers' attitudes toward mobile advertising : a rhetorical approach
Consumers' attitudes toward mobile advertising : a rhetorical approach
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Consumers' attitudes toward mobile advertising : a rhetorical approach
Consumers' attitudes toward mobile advertising : a rhetorical approach
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Consumers' attitudes toward mobile advertising
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consumers attitudes toward mobile advertising a rhetorical approach
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a rhetorical approach
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Consumers' attitudes toward mobile advertising : a rhetorical approach
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mobile advertising
attitudes
rhetorical social psychology
qualitative attitude research
qualitative attitude approach
Kvalitatiivinen tutkimus
markkinointi
mobiilimarkkinointi
asenteet
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Kvalitatiivinen tutkimus
asenteet
attitudes
markkinointi
mobiilimarkkinointi
mobile advertising
qualitative attitude approach
qualitative attitude research
rhetorical social psychology
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