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[{"key": "dc.contributor.advisor", "value": "Laajalahti, Anne", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Pellinen, Noora", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-08-25T10:49:05Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-08-25T10:49:05Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1493531", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/46702", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Viestint\u00e4\u00e4 k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6isiss\u00e4 innovaatioissa on tutkittu varsin v\u00e4h\u00e4n. T\u00e4ss\u00e4 pro gradu -ty\u00f6ss\u00e4 tarkasteltiin, millaisia teht\u00e4vi\u00e4 viestinn\u00e4ll\u00e4 on k\u00e4ytt\u00e4jien osallistamisessa innovaatioprosesseihin ja millaisin perustein viestinn\u00e4n menetelm\u00e4t osallistamisessa valitaan. Tutkimuksen kohteena oli kahdeksan kuntaa ja tutkimusmenetelm\u00e4n\u00e4 k\u00e4ytettiin teemahaastatteluja, jotka toteutettiin p\u00e4\u00e4osin puhelimitse helmi-maaliskuussa 2014. Haastateltavina oli yksitoista kuntien k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6isiss\u00e4 innovaatioprosesseissa vaikuttanutta viranhaltijaa. Ker\u00e4tty aineisto analysoitiin teemoittelemalla.\n\nTutkimuksen tuloksena viestinn\u00e4lle j\u00e4sentyi kuusi teht\u00e4v\u00e4\u00e4 k\u00e4ytt\u00e4jien osallistamisessa: 1) motivointi, 2) luottamuksen rakentaminen, 3) innovaatioteht\u00e4v\u00e4n selkeytt\u00e4minen, 4) yhteisymm\u00e4rryksen saavuttaminen, 5) sitouttaminen ja 6) seuranta. Vastaavasti osallistamisessa k\u00e4ytettyjen viestint\u00e4menetelmien valinnassa painotettiin niiden tarjoamia mahdollisuuksia 1) vaivattomaan osallistumiseen, 2) ryhm\u00e4ytymiseen, 3) v\u00e4litt\u00f6m\u00e4\u00e4n palautteenantoon, 4) jatkuvaan vuorovaikutukseen sek\u00e4 5) viestinn\u00e4n tasapuolisuuteen.\n\nHavaitut viestinn\u00e4n teht\u00e4v\u00e4t viittaavat siihen, ett\u00e4 viestinn\u00e4ll\u00e4 on merkityst\u00e4 k\u00e4ytt\u00e4jien osallistamisessa innovaatioprosessiin. Konkreettisuus, avoimuus, kaksisuuntaisuus, jatkuvuus sek\u00e4 toisten mielipiteit\u00e4 kunnioittava viestint\u00e4ilmapiiri ovat t\u00e4rkeit\u00e4 viestinn\u00e4n onnistumisessa. Innovaatioty\u00f6ss\u00e4 k\u00e4ytt\u00e4jien osallistamista tukevat tulosten valossa sellaiset viestinn\u00e4n menetelm\u00e4t, jotka soveltuvat kohderyhm\u00e4lle, ja joiden ominaisuudet edist\u00e4v\u00e4t yhteisty\u00f6t\u00e4 ja -ymm\u00e4rryksen muodostumista innovaatioty\u00f6n osapuolten v\u00e4lill\u00e4. Tulokset antavat viitteit\u00e4 my\u00f6s siit\u00e4, ett\u00e4 teknologiav\u00e4litteisten viestint\u00e4menetelmien tarjoaminen kasvokkaisviestinn\u00e4n ohella voisi edist\u00e4\u00e4 k\u00e4ytt\u00e4jien osallistumista kuntien innovaatioprosesseihin.\n\nJatkossa olisi hyv\u00e4 tutkia esimerkiksi teknologiav\u00e4litteisen viestinn\u00e4n toimivuutta k\u00e4ytt\u00e4jien osal-listamisessa organisaatioiden avoimiin innovaatioprosesseihin.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Noora Pellinen (noempell) on 2015-08-25 10:49:04.809359. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-08-25T10:49:05Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201508252752.pdf: 1164378 bytes, checksum: 49778e1b74e5ed529a8fe724ffe270cb (MD5)\nlicense.html: 4824 bytes, checksum: 9606e9a77e645ff9c593308ea9ffbd3e (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-08-25T10:49:05Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201508252752.pdf: 1164378 bytes, checksum: 49778e1b74e5ed529a8fe724ffe270cb (MD5)\nlicense.html: 4824 bytes, checksum: 9606e9a77e645ff9c593308ea9ffbd3e (MD5)\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (100 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "avoin innovaatio", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "innovaatioviestint\u00e4", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kunta", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6inen kehitt\u00e4minen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "k\u00e4ytt\u00e4jien osallistaminen", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viestinn\u00e4n menetelm\u00e4t", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "viestinn\u00e4n teht\u00e4v\u00e4t", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Viestint\u00e4 kuntien k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6isiss\u00e4 palveluinnovaatioissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201508252752", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-08-25T10:49:05Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": null, "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "innovaatiot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "innovaatiotoiminta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kunnat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4l\u00e4ht\u00f6isyys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4keskeinen suunnittelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "k\u00e4ytt\u00e4j\u00e4t", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "osallistaminen", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", 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