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[{"key": "dc.contributor.advisor", "value": "Suomi, Kimmo.", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Sopanen, Taneli", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-08-24T10:10:32Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-08-24T10:10:32Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1493328", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/46692", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielman tarkoituksena on kuvata jyv\u00e4skyl\u00e4l\u00e4isten kunto- ja kilpaurheilijoita ja heid\u00e4n liikuntasuhdettaan Kilpa- ja huippu-urheilun tutkimuskeskukselle (KIHU) tehdyn markkinatutkimuksen segmenteiss\u00e4. Kunto- ja kilpaurheilu ovat osa laajempaa liikunnan k\u00e4sitett\u00e4, jossa niiden luokittelu perustuu toiminnan aktiivisuuden ja vapaaehtoisuuden asteeseen. Tutkimus on kvantitatiivinen ja aineistol\u00e4ht\u00f6inen. Liikuntasuhteesta tarkastellaan omakohtaista liikuntaa sek\u00e4 sportisointia eli liikunnan kokonaisvaltaista kulutusta, jonka yhten\u00e4 ilmentym\u00e4n\u00e4 n\u00e4hd\u00e4\u00e4n ns. kuntoilubuumi.\r\n\r\nAineisto (N=1251) koostuu Huippututkimusyksikk\u00f6 -hankkeeseen ker\u00e4tyst\u00e4 markkinatutkimuksesta ja sit\u00e4 on analysoitu m\u00e4\u00e4r\u00e4llisesti SPSS-ohjelmistolla. Saatuja tuloksia on reflektoitu aiempiin tutkimuksiin. Osaltaan ne vahvistavat l\u00e4ht\u00f6oletusta, ettei ns. kuntoilubuumi ole koko v\u00e4est\u00f6n \u201dharrastus\u201d vaan se vaatii resursseja \u2013 erityisesti rahaa ja aikaa. Jyv\u00e4skyl\u00e4l\u00e4iset kunto- ja kilpaurheilijat k\u00e4ytt\u00e4v\u00e4t liikuntaan sek\u00e4 tavoitteelliseen urheiluun enemm\u00e4n aikaa muuhun v\u00e4est\u00f6\u00f6n verrattuna. Harrastamisen volyymin lis\u00e4ksi liikuntamuodot painottuvat intensiivisyydelt\u00e4\u00e4n kovempiin lajeihin. Kunto- ja kilpaurheilijoilla suosituimpia lajeja olivat kuntosali, juoksulenkkeily sek\u00e4 erilaiset ryhm\u00e4liikuntamuodot eli jumpat. My\u00f6s erilaiset kest\u00e4vyys- ja voimailulajit olivat verrattain suosittuja. Keskim\u00e4\u00e4rin vastaajat k\u00e4yttiv\u00e4t liikuntaan seitsem\u00e4n tuntia ja 27 minuuttia viikossa ja liikuntapalveluihin rahaa 52,84 euroa kuukaudessa. Eri liikuntalajien v\u00e4lill\u00e4 ja liikunta-aktiivisuuden perusteella havaittiin eroja rahank\u00e4yt\u00f6ss\u00e4.\r\n\r\nKunto- ja kilpaurheilijoille t\u00e4rkeimm\u00e4t syyt harrastaa liikuntaa olivat fyysinen terveys, henkinen hyvinvointi sek\u00e4 liikunnan ilo. Liikuntasuhde heill\u00e4 on poikkeuksellisen merkityksellinen ja sosiaaliselta rooleiltaan he ovat liikunnan sek\u00e4 kuntoilubuumin vakio-osallistujia sek\u00e4 sis\u00e4piiril\u00e4isi\u00e4. Liikunnan kaupallistumisen n\u00e4k\u00f6kulmasta kuntourheilijoita, ja erityisesti kuntosaliharrastajia, voidaan pit\u00e4\u00e4 t\u00e4rke\u00e4n\u00e4 asiakassegmenttin\u00e4 liikuntapalveluita tarjoaville tahoille.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The purpose of this study is to describe conditioning and competitive sport athletes in Jyv\u00e4skyl\u00e4 and their Physical Activity Relationship within segments of market research for Research Institute for Olympic Sports (KIHU). The conditioning and competitive sports are part of a broader concept of physical activity in which the classification is based on degree of the activity and voluntary. The study is quantitative and data-oriented. In this study Physical Activity Relationship covers personal physical activity and consumption of meanings of physical culture which are seen as an expression of the fitness boom. \r\n\r\nThe data (N = 1251) was collected for market research of Sport Lab Jyv\u00e4skyl\u00e4 project and it has been analyzed quantitatively using SPSS software. The results has been reflecting to previous researches. In part, they confirm the base assumption that the so-called fitness boom is not for whole population as it requires resources \u2013 particularly money and time. The conditioning and competitive sport athletes in Jyv\u00e4skyl\u00e4 use more time to physical activity and goal-oriented sport compared to the rest of the population. In addition to the volume physical activity, the focus is on more intensive exercises. \r\n\r\nThe most popular sports were the gym exercising, jogging/running and various forms of group exercise (aerobic etc.). Also, different endurance and strength sports (e.g. cross fit) were relatively popular among the athletes. On average respondents used to sport for seven hours and 27 minutes per week and money for Sports Service 52.84 euros per month. Between the various sports and physical activity were observed differences in the use of money. The main reasons for physical activity were physical health, mental well-being as well as \u2018joy of sport\u2019. The Physical Activity Relationship of athletes is strong and for social role, concerning physical activity and fitness boom, they are seen as regulars and/o insiders. When thinking from the point-of-view of commercialization in sport, the conditioning and especially fitness athletes can be considered as an important customer segment for companies providing Sports Services.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Taneli Sopanen (tamasopa) on 2015-08-24 10:10:31.360721. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-08-24T10:10:31Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201508242743.pdf: 2654552 bytes, checksum: f511a7238141920c4c9dfda60c4cac93 (MD5)\r\nlicense.html: 4898 bytes, checksum: c1295fdac0f0f822d8a2e7ab218328f8 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-08-24T10:10:32Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201508242743.pdf: 2654552 bytes, checksum: f511a7238141920c4c9dfda60c4cac93 (MD5)\r\nlicense.html: 4898 bytes, checksum: c1295fdac0f0f822d8a2e7ab218328f8 (MD5)\r\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (110 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Kilpa- ja huippu-urheilun tutkimuskeskus", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Voimistuneen kuntoliikunnan tarkastelua markkinatutkimuksen segmenteiss\u00e4 : jyv\u00e4skyl\u00e4l\u00e4iset kilpa- ja kuntourheilijat KIHUn n\u00e4k\u00f6kulmasta", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Jyv\u00e4skyl\u00e4l\u00e4iset kilpa- ja kuntourheilijat KIHUn n\u00e4k\u00f6kulmasta", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201508242743", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Liikuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Sport and Health Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Liikuntakasvatuksen laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Sport Sciences", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": 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