| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Kytol\u00e4, Samu", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Lepp\u00e4nen, Sirpa", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "R\u00e4s\u00e4nen, Elina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-06-16T21:58:21Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-06-16T21:58:21Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1476128", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/46337", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Sosiaalisen median, kuten Twitterin k\u00e4ytt\u00f6 on lis\u00e4\u00e4ntynyt huomattavasti viime vuosina ja muuttanut kielenk\u00e4ytt\u00f6\u00e4mme, sek\u00e4 viestint\u00e4tapojamme. Sosiaalinen media identiteetin ja vallan v\u00e4lineen\u00e4 onkin jo ilmi\u00f6 esimerkiksi amerikkalaisessa poliittisessa mediassa.\r\n\r\nT\u00e4m\u00e4n tutkimuksen tavoitteena oli selvitt\u00e4\u00e4, 1) miten konservatiivipoliitikko Sarah Palin representoi itse\u00e4\u00e4n ja politiikkaansa kielenk\u00e4ytt\u00f6ns\u00e4 kautta mikroblogipalvelu Twitteriss\u00e4. Tutkimuksessa on kiinnitetty erityisesti huomiota Palinin poliittiseen retoriikkaan ja twiittien sis\u00e4lt\u00f6\u00f6n, joiden avulla selvitettiin, mink\u00e4laisia a) vaikutelmanhallintaluokkia (impression management) ja itsens\u00e4 korostamisstrategioita (self-promotion) h\u00e4nen twiiteiss\u00e4\u00e4n esiintyy. Lis\u00e4ksi tutkittiin, miten n\u00e4m\u00e4 strategiat yhdistyv\u00e4t muodostamaan br\u00e4nd\u00e4tyn imagon Sarah Palinista. Tutkimus on laadullista tapaustutkimusta ja se edustaa soveltavan kielitieteen tutkimusalaa.\r\n\r\nTutkimusaineisto koostui 171 twiitist\u00e4, jotka ker\u00e4ttiin aikav\u00e4lill\u00e4 1. syyskuuta 2011 - 1. syyskuuta 2012 Sarah Palinin Twitter-k\u00e4ytt\u00e4j\u00e4profiilista SarahPalinUSA. Aineiston analyysissa k\u00e4ytettiin sis\u00e4lt\u00f6analyysia. Aineiston luokitteluun k\u00e4ytettiin Jonesin ja Pittmanin (1982) luomaa vaikutelmanhallintaluokitusta (impression management typology), sek\u00e4 Jacksonin ja Lillekerin (2011) itsens\u00e4korostamisstrategioita (self-promotion strategies).\r\n\r\nTulokset osoittivat, ett\u00e4 Palin representoi itse\u00e4\u00e4n ja politiikkaansa vahvasti konservatiivisten arvojen, kuten uskonnon ja is\u00e4nmaallisuuden kautta. Vaikutelmanhallintaluokista mielistely (ingratiation), uhkailu (intimidation) ja esimerkillisyys (exemplification), olivat korostuneita. Yhdistettyn\u00e4 Palinin poliittisesti latautuneeseen tapaan korostaa itse\u00e4\u00e4n voidaan p\u00e4\u00e4tell\u00e4, ett\u00e4 Palinin Twitter-imago on tarkoin harkittu ja enemm\u00e4nkin puoluepoliittinen, kuin henkil\u00f6kohtainen. Saman tutkimusrakenteen k\u00e4ytt\u00e4minen useampiin twittaaviin poliitikkoihin tuottaisi kuitenkin arvokasta lis\u00e4tutkimusta. Tutkimuksen tulokset ovat hy\u00f6dyllisi\u00e4 kielen ja sosiaalisen median suhteen tutkimuksessa ja kriittisen lukutaidon kehitt\u00e4misess\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Elina R\u00e4s\u00e4nen (elmarasa) on 2015-06-16 21:58:20.273420. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-06-16T21:58:21Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201506172343.pdf: 1243892 bytes, checksum: f47b4778f3ba1ac9d69153960d0a6bc3 (MD5)\r\nlicense.html: 4872 bytes, checksum: 8647a1cc62459eb06b2cf5af9cb369f6 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-06-16T21:58:21Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201506172343.pdf: 1243892 bytes, checksum: f47b4778f3ba1ac9d69153960d0a6bc3 (MD5)\r\nlicense.html: 4872 bytes, checksum: 8647a1cc62459eb06b2cf5af9cb369f6 (MD5)\r\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (85 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Palin, Sarah", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Tweeting God, guns and the constitution : the online impression management and political branding of Sarah Palin", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Online impression management and political branding of Sarah Palin", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201506172343", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kielten laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Languages", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-06-16T21:58:22Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "301", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "verkkoviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "Twitter", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "br\u00e4nd\u00e4ys", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "politiikka", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|