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[{"key": "dc.contributor.advisor", "value": "Valo, Maarit", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tamminen-Arponen, Taina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-06-09T11:42:17Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-06-09T11:42:17Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1475549", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/46252", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkielmassa tarkasteltiin henkil\u00f6st\u00f6vastuun ilmenemist\u00e4 p\u00f6rssilistattujen yhti\u00f6iden\nvastuullisuusraporteissa ja vuosikertomuksissa. Tutkimustavoitteena oli selvitt\u00e4\u00e4 millaisen kuvan suomalainen p\u00f6rssiin listattu yhti\u00f6 antaa henkil\u00f6st\u00f6vastuullisuudestaan vastuullisuusraportoinnissaan. Tutkimuksen tutkimusteht\u00e4v\u00e4n\u00e4 oli miten henkil\u00f6st\u00f6vastuuta kuvataan vastuullisuusraporteissa ja vuosikertomuksissa. Laadullisen tutkimuksen aineistona olivat 10 suomalaisen p\u00f6rssilistatun yrityksen vuoden 2013 vastuullisuusraportin tai vuosikertomuksen henkil\u00f6st\u00f6vastuusta kertovat osiot. Tutkimusmenetelm\u00e4n\u00e4 oli sis\u00e4ll\u00f6nanalyysi.\n\nTulosten perusteella yritykset raportoivat eniten koulutuksesta ja henkil\u00f6st\u00f6n kehitt\u00e4misest\u00e4 vastuullisuusraportoinnissaan. Kaikkein v\u00e4hiten yritykset raportoivat ty\u00f6n ja vapaa-ajan tasapainosta. Tutkimuksessa havaittiin yritysten vastuullisuusraportoinnin sis\u00e4lt\u00f6jen m\u00e4\u00e4r\u00e4ss\u00e4 olevan merkitt\u00e4vi\u00e4 eroja. Henkil\u00f6st\u00f6vastuun kuvaaminen vastuullisuusraportoinnissa oli hyvin yksityiskohtaista ja erityisesti yritysten positiivisia tekoja korostavaa. Kerronnan syvyydess\u00e4\nhenkil\u00f6st\u00f6vastuun eri aihealueissa oli selkeit\u00e4 yrityskohtaisia eroja. Tulosten perusteella vastuullisuusraportoinnissa on k\u00e4ytetty laajasti uskottavuutta lis\u00e4\u00e4vi\u00e4 vaikuttamisen keinoja, kuten tilastoja, vertailua, visuaalista kerrontaa ja tarinoita. Tutkimus osoitti, ett\u00e4 tarinoita k\u00e4ytet\u00e4\u00e4n tuomaan yrityst\u00e4 esille erilaisissa rooleissa, kuten ty\u00f6llist\u00e4j\u00e4n\u00e4, henkil\u00f6st\u00f6n osaamisen kehitt\u00e4j\u00e4n\u00e4, turvallisuuteen panostavana ja henkil\u00f6st\u00f6\u00e4\u00e4n kannustavana. \n\nTy\u00f6n tulosten perusteella voidaan kehitt\u00e4\u00e4 henkil\u00f6st\u00f6vastuun viestimist\u00e4. Tuloksia voidaan k\u00e4ytt\u00e4\u00e4 kehitett\u00e4ess\u00e4 henkil\u00f6st\u00f6vastuun toimenpiteit\u00e4 yrityksiss\u00e4. Tuloksia on mahdollista hy\u00f6dynt\u00e4\u00e4 ty\u00f6nantajamielikuvan kehitt\u00e4misess\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Taina Tamminen-Arponen (tatammin) on 2015-06-09 11:42:16.979458. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-06-09T11:42:17Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201506092246.pdf: 269105 bytes, checksum: 207e3e097d07e37d89aaaa7055aedd87 (MD5)\nlicense.html: 4835 bytes, checksum: b56f0699a4374b3b29d60b95ab48e148 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-06-09T11:42:17Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201506092246.pdf: 269105 bytes, checksum: 207e3e097d07e37d89aaaa7055aedd87 (MD5)\nlicense.html: 4835 bytes, checksum: b56f0699a4374b3b29d60b95ab48e148 (MD5)\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (84 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "henkil\u00f6st\u00f6vastuu", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Henkil\u00f6st\u00f6vastuu listayhti\u00f6iden vastuullisuusraportoinnissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201506092246", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Puheviestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Speech Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-06-09T11:42:17Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": null, "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3132", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "vastuullisuus", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "ty\u00f6nantajat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "mielikuvat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "puheviestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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