Perceptions of content marketing : case study on Finnish companies

Perceptions of content marketing case study on Finnish companies

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Bibliographic Details
Main Author: Hänninen, Heli
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Yrittäjyys, Entrepreneurship, 20422
Format: Master's thesis
Language:eng
Published: 2015
Subjects:
content marketing
digital marketing
marketing communications
markkinointi
digitaalinen markkinointi
markkinointiviestintä
Online Access: https://jyx.jyu.fi/handle/123456789/46181
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annif_keywords_txtF_mv marketing digital marketing content production marketing communication customer orientation
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author Hänninen, Heli
author2 Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Yrittäjyys Entrepreneurship 20422
author_facet Hänninen, Heli Kauppakorkeakoulu School of Business and Economics Taloustieteet Business and Economics University of Jyväskylä Jyväskylän yliopisto Yrittäjyys Entrepreneurship 20422 Hänninen, Heli
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spellingShingle Hänninen, Heli Perceptions of content marketing : case study on Finnish companies content marketing digital marketing marketing communications markkinointi digitaalinen markkinointi markkinointiviestintä
subject_txtF Yrittäjyys
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title Perceptions of content marketing : case study on Finnish companies
title_full Perceptions of content marketing : case study on Finnish companies
title_fullStr Perceptions of content marketing : case study on Finnish companies Perceptions of content marketing : case study on Finnish companies
title_full_unstemmed Perceptions of content marketing : case study on Finnish companies Perceptions of content marketing : case study on Finnish companies
title_short Perceptions of content marketing
title_sort perceptions of content marketing case study on finnish companies
title_sub case study on Finnish companies
title_txtP Perceptions of content marketing : case study on Finnish companies
topic content marketing digital marketing marketing communications markkinointi digitaalinen markkinointi markkinointiviestintä
topic_facet content marketing digitaalinen markkinointi digital marketing marketing communications markkinointi markkinointiviestintä
url https://jyx.jyu.fi/handle/123456789/46181 http://www.urn.fi/URN:NBN:fi:jyu-201506032166
work_keys_str_mv AT hänninenheli perceptionsofcontentmarketingcasestudyonfinnishcompanies

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