| fullrecord |
[{"key": "dc.contributor.author", "value": "Laitinen, Sara", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-05-27T08:21:41Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-05-27T08:21:41Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/46086", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Mainontaa on nykyaikana l\u00e4hes kaikkialla. Yksi yleisimmist\u00e4 mainonnan muodoista on\r\ntelevisiomainokset, joita useat n\u00e4kev\u00e4t p\u00e4ivitt\u00e4in. T\u00e4st\u00e4 esimerkkin\u00e4 on Applen televisiokampanja, jota esitettiin vuosina 2006\u20132009. Sit\u00e4 on tutkittu useasta eri n\u00e4k\u00f6kulmasta, mutta mainoksissa olevan keskustelun tutkiminen on j\u00e4\u00e4nyt v\u00e4hemm\u00e4lle. My\u00f6s kampanjassa k\u00e4ytetyn keskustelun yhteytt\u00e4 suostutteluun, joka on kaiken mainonnan tavoite, on tutkittu vain v\u00e4h\u00e4n. T\u00e4m\u00e4n tutkielman tavoitteena oli tutkia mainosten keskusteluja keskustelunanalyysin avulla ja selvitt\u00e4\u00e4, miten ne suostuttelivat ihmisi\u00e4 ostamaan Mac-tietokoneen. Kampanjassa oli kaiken kaikkiaan 66 mainosta, joista t\u00e4h\u00e4n tutkielmaan valittiin 12. N\u00e4m\u00e4 mainokset litteroitiin ja analysoitiin keskustelunanalyysin periaatteita k\u00e4ytt\u00e4en. Mainosten keskusteluista voitiin huomata, ett\u00e4 keskustelijat k\u00e4ytt\u00e4ytyiv\u00e4t niiss\u00e4 hyvin samalla tavalla kuin luonnollisessa puheessa. T\u00e4m\u00e4n lis\u00e4ksi mainosten rakennetuista keskusteluista oli erotettavissa hienovaraista suostuttelua. N\u00e4in ollen mainosten keskustelulliset piirteet ovat yhteydess\u00e4 kuluttajien suostutteluun.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Sara Laitinen (sapelait) on 2015-05-27 08:21:40.804366. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-05-27T08:21:41Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201505272058.pdf: 2219244 bytes, checksum: 5be0363985e866c4cbc65c53c4485547 (MD5)\r\nlicense.html: 4800 bytes, checksum: 52444c36cd357f9f1368b74c4f5d541d (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-05-27T08:21:41Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201505272058.pdf: 2219244 bytes, checksum: 5be0363985e866c4cbc65c53c4485547 (MD5)\r\nlicense.html: 4800 bytes, checksum: 52444c36cd357f9f1368b74c4f5d541d (MD5)\r\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "26", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Apple", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "Get a Mac", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "television commercials", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "CA", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "persuasion", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Get a Mac : conversations in Apple's advertising campaign", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201505272058", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-05-27T08:21:42Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
|