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[{"key": "dc.contributor.advisor", "value": "Hahn, Judit", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Mustonen, Katri", "language": "", "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-05-26T08:31:52Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-05-26T08:31:52Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": "", "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/46061", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "YouTube on t\u00e4rke\u00e4 uusi ilmi\u00f6 ja suosittu viihdekanava etenkin nuorten keskuudessa. YouTube-yhteis\u00f6jen suosiosta huolimatta ei niist\u00e4 ole viel\u00e4 tehty juurikaan tutkimusta, ja nettiyhteis\u00f6jen tutkimus onkin kohdistunut l\u00e4hinn\u00e4 tekstipohjaisiin yhteis\u00f6ihin, kuten foorumeihin. Tutkielmani tarkoituksena on selvitt\u00e4\u00e4, kuinka YouTuben videobloggaajat rakentavat yhteis\u00f6llisyyden tunnetta faniensa keskuudessa. Tutkimuskohteenani on YouTube-kanava Vlogbrothers, jolla on yli kaksi miljoonaa vakituista katsojaa ja jonka ymp\u00e4rille on rakentunut poikkeuksellisen tiivis kansainv\u00e4linen katsojayhteis\u00f6. Videodataa analysoimalla pyrin erottamaan erilaisia keinoja, joilla vloggaajat vahvistavat yhteis\u00f6llisyyden kokemusta omalla kanavallaan. Tarkastelussani selvisi, ett\u00e4 Vlogbrothers-kanavan pit\u00e4j\u00e4t rakentavat yhteis\u00f6llisyytt\u00e4 muun muassa pyrkim\u00e4ll\u00e4 luomaan yhteyden katsojiin, vahvistamalla jatkuvasti katsojien kuulumisen yhteis\u00f6\u00f6n, viljelem\u00e4ll\u00e4 sis\u00e4piiritermist\u00f6\u00e4, yll\u00e4pit\u00e4m\u00e4ll\u00e4 yhteis\u00f6n perinteit\u00e4, sek\u00e4 kannustamalla katsojia osallistumaan yhteis\u00f6n projekteihin. Visuaalisista keinoista yhteis\u00f6llisyytt\u00e4 rakensi yhteyden luominen katsekontaktilla, innostuksen ilmaiseminen kasvonilmeill\u00e4 ja eleill\u00e4, sek\u00e4 katsojien p\u00e4\u00e4sy kameran kautta vloggaajien henkil\u00f6kohtaisille el\u00e4m\u00e4nalueille. Tutkielma osoittaa vlog-formaatin tehokkuuden nettiyhteis\u00f6jen rakentajana. Lis\u00e4tutkimusta kaivattaisiin kuitenkin erityisesti fanien omista kokemuksista YouTube-yhteis\u00f6ist\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Katri Mustonen (katmarmu) on 2015-05-26 08:31:52.073481. Form: Kandidaatintutkielma -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/kandin-tutkielma-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija.group@korppi.jyu.fi) on 2015-05-26T08:31:52Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201505262030.pdf: 758657 bytes, checksum: fc26d0799ced6aad08ed6f76427e4da0 (MD5)\r\nlicense.html: 4846 bytes, checksum: 65fca30e5b6076bc63c5fdd57112f1da (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-05-26T08:31:52Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201505262030.pdf: 758657 bytes, checksum: fc26d0799ced6aad08ed6f76427e4da0 (MD5)\r\nlicense.html: 4846 bytes, checksum: 65fca30e5b6076bc63c5fdd57112f1da (MD5)\r\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "26", "language": "", "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "discourse analysis", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "multimodality", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "sense of community", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "YouTube", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "\"Nerdfighters, we did it\" : means of building a sense of community on the YouTube channel Vlogbrothers", "language": "", "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "bachelor thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201505262030", "language": "", "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.dcmitype", "value": "Text", "language": "en", "element": "type", "qualifier": "dcmitype", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Kandidaatintutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Bachelor's thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistis-yhteiskuntatieteellinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities and Social Sciences", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Kieli- ja viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Language and Communication Studies", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "English", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Englannin kieli", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-05-26T08:31:53Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_7a1f", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "bachelorThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}]
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