_version_ 1809902169786155008
annif_keywords_txtF_mv marketing advertising journalism brands sponsorship
annif_uris_txtF_mv http://www.yso.fi/onto/yso/p5878 http://www.yso.fi/onto/yso/p1232 http://www.yso.fi/onto/yso/p1161 http://www.yso.fi/onto/yso/p23851 http://www.yso.fi/onto/yso/p1759
author Lehto, Markus
author2 Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto Yhteisöviestintä Organizational Communication 3131
author_facet Lehto, Markus Humanistinen tiedekunta Faculty of Humanities Viestintätieteiden laitos Department of Communication University of Jyväskylä Jyväskylän yliopisto Yhteisöviestintä Organizational Communication 3131 Lehto, Markus
author_sort Lehto, Markus
building Jyväskylän yliopisto JYX-julkaisuarkisto
datasource_str_mv jyx
department_txtF Kieli- ja viestintätieteiden laitos
faculty_txtF Humanistis-yhteiskuntatieteellinen tiedekunta
first_indexed 2023-03-22T09:56:54Z
format Pro gradu
format_ext_str_mv Opinnäyte Pro gradu
free_online_boolean 1
fullrecord <?xml version="1.0"?> <qualifieddc schemaLocation="http://purl.org/dc/terms/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dcterms.xsd http://purl.org/dc/elements/1.1/ http://dublincore.org/schemas/xmls/qdc/2006/01/06/dc.xsd"><title>Sponsored content credibility : an integrative analysis</title><creator>Lehto, Markus</creator><contributor type="tiedekunta" lang="fi">Humanistinen tiedekunta</contributor><contributor type="tiedekunta" lang="en">Faculty of Humanities</contributor><contributor type="laitos" lang="fi">Viestint&#xE4;tieteiden laitos</contributor><contributor type="laitos" lang="en">Department of Communication</contributor><contributor type="yliopisto" lang="en">University of Jyv&#xE4;skyl&#xE4;</contributor><contributor type="yliopisto" lang="fi">Jyv&#xE4;skyl&#xE4;n yliopisto</contributor><contributor type="oppiaine" lang="fi">Yhteis&#xF6;viestint&#xE4;</contributor><contributor type="oppiaine" lang="en">Organizational Communication</contributor><contributor type="oppiainekoodi">3131</contributor><subject type="other">sis&#xE4;lt&#xF6;markkinointi</subject><subject type="other">br&#xE4;ndijournalismi</subject><subject type="yso">br&#xE4;ndit</subject><subject type="yso">mainonta</subject><subject type="yso">journalismi</subject><subject type="yso">markkinointi</subject><subject type="yso">sponsorointi</subject><available>2015-05-19T19:53:59Z</available><issued>2015</issued><type lang="fi">Pro gradu -tutkielma</type><type lang="en">Master&#x2019;s thesis</type><identifier type="other">oai:jykdok.linneanet.fi:1473962</identifier><identifier type="uri">https://jyx.jyu.fi/handle/123456789/45949</identifier><identifier type="urn">URN:NBN:fi:jyu-201505191903</identifier><language type="iso">eng</language><rights lang="fi">Julkaisu on tekij&#xE4;noikeuss&#xE4;&#xE4;nn&#xF6;sten alainen. Teosta voi lukea ja tulostaa henkil&#xF6;kohtaista k&#xE4;ytt&#xF6;&#xE4; varten. K&#xE4;ytt&#xF6; kaupallisiin tarkoituksiin on kielletty.</rights><rights lang="en">This publication is copyrighted. You may download, display and print it for Your own personal use. Commercial use is prohibited.</rights><permaddress type="urn">http://www.urn.fi/URN:NBN:fi:jyu-201505191903</permaddress><file bundle="ORIGINAL" href="https://jyx.jyu.fi/bitstream/123456789/45949/1/URN%3aNBN%3afi%3ajyu-201505191903.pdf" name="URN:NBN:fi:jyu-201505191903.pdf" type="application/pdf" length="1250800" sequence="1"/><recordID>123456789_45949</recordID></qualifieddc>
id jyx.123456789_45949
language eng
last_indexed 2024-09-03T10:49:23Z
main_date 2015-01-01T00:00:00Z
main_date_str 2015
online_boolean 1
online_urls_str_mv {"url":"https:\/\/jyx.jyu.fi\/bitstream\/123456789\/45949\/1\/URN%3aNBN%3afi%3ajyu-201505191903.pdf","text":"URN:NBN:fi:jyu-201505191903.pdf","source":"jyx","mediaType":"application\/pdf"}
oppiainekoodi_txtF 3131
publication_first_indexed 2015-03-22T09:56:54Z
publishDate 2015
record_format qdc
source_str_mv jyx
spellingShingle Lehto, Markus Sponsored content credibility : an integrative analysis sisältömarkkinointi brändijournalismi brändit mainonta journalismi markkinointi sponsorointi
subject_txtF Yhteisöviestintä
thumbnail https://jyu.finna.fi/Cover/Show?source=Solr&id=jyx.123456789_45949&index=0&size=large
title Sponsored content credibility : an integrative analysis
title_full Sponsored content credibility : an integrative analysis
title_fullStr Sponsored content credibility : an integrative analysis Sponsored content credibility : an integrative analysis
title_full_unstemmed Sponsored content credibility : an integrative analysis Sponsored content credibility : an integrative analysis
title_short Sponsored content credibility
title_sort sponsored content credibility an integrative analysis
title_sub an integrative analysis
title_txtP Sponsored content credibility : an integrative analysis
topic sisältömarkkinointi brändijournalismi brändit mainonta journalismi markkinointi sponsorointi
topic_facet brändijournalismi brändit journalismi mainonta markkinointi sisältömarkkinointi sponsorointi
url https://jyx.jyu.fi/handle/123456789/45949 http://www.urn.fi/URN:NBN:fi:jyu-201505191903
work_keys_str_mv AT lehtomarkus sponsoredcontentcredibilityanintegrativeanalysis