A firm's activity in social media and its relationship with corporate reputation, firm size and firm performance

A firm's activity in social media and its relationship with corporate reputation, firm size and firm performance

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Bibliographic Details
Main Author: Mäkinen, Hanna
Other Authors: Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Markkinointi, Marketing, 20423
Format: Master's thesis
Language:eng
Published: 2015
Subjects:
Social media activity
corporate reputation
firm performance
sosiaalinen media
yritykset
maine
Online Access: https://jyx.jyu.fi/handle/123456789/45946

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