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[{"key": "dc.contributor.advisor", "value": "Luoma-aho, Vilma", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Katajam\u00e4ki, Outi", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-05-14T06:11:50Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-05-14T06:11:50Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1473680", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/45899", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "T\u00e4ss\u00e4 tutkielmassa hahmotetaan kuvataiteilijan viestint\u00e4\u00e4 ja osaamisvaatimuksia suhteessa taidekent\u00e4n eri toimijoiden kanssa ty\u00f6skentelyyn ja toimeentuloon. Kuvataiteilijan ty\u00f6nkuva ja ty\u00f6n olemus poikkeavat muista ammateista merkitt\u00e4v\u00e4sti, mik\u00e4 vaikuttaa my\u00f6s viestint\u00e4kompetenssin painotuksiin. Kuvataiteilija toimii p\u00e4\u00e4s\u00e4\u00e4nt\u00f6isesti itsens\u00e4 ty\u00f6llist\u00e4en, mutta ei kuitenkaan perinteisen\u00e4 yritt\u00e4j\u00e4n\u00e4. Tutkimus toteutettiin kvalitatiivisena tutkimuksena, jonka tutkimusaineisto ker\u00e4ttiin teemahaastatteluin ja aineiston analysoinnissa k\u00e4ytettiin teoriaohjaavaa sis\u00e4ll\u00f6nanalyysi\u00e4. Teoreettisena viitekehyksen\u00e4 on viestint\u00e4kompetenssia m\u00e4\u00e4rittelev\u00e4t erilaiset l\u00e4hestymistavat sek\u00e4 ty\u00f6el\u00e4m\u00e4taitoisuuden tutkimukset. Aineettomaan p\u00e4\u00e4omaan pohjautuva kuvataiteilijan ammatti-identiteetin rakentumista tarkastellaan minuuden markkinoinnin ja henkil\u00f6br\u00e4nd\u00e4yksen kirjallisuuden kautta.\r\n\r\nTutkimushaastateltaviksi valittiin kymmenen suomalaista taidealan, erityisesti kuvataiteen asiantuntijaa ja p\u00e4\u00e4tt\u00e4j\u00e4\u00e4. Jokainen haastateltavista on ollut ty\u00f6ss\u00e4\u00e4n kiinte\u00e4sti tekemisiss\u00e4 kuvataiteilijoiden kanssa erilaisissa yhteyksiss\u00e4, kuten taidejournalismin, kuvataidej\u00e4rjest\u00f6jen, galleria- ja museotoiminnan, taidekoulutuksen ja taide- ja kulttuuri-instituutioiden kautta. Asiantuntijoiden teemahaastattelujen lis\u00e4ksi j\u00e4rjestettiin kaksi fokusryhm\u00e4\u00e4, joista toinen koostui kuvataiteilija (AMK) -opiskelijoista ja toisen ryhm\u00e4n osallistujat olivat jo aiemmin kuvataiteen alemman tutkinnan suorittaneita opiskelijoita, jotka jatkoivat opintojaan Aalto-yliopiston kuvataiteilijoille suunnatussa maisteriohjelmassa. Haastatteluissa k\u00e4siteltiin teemoja kuvataiteilijan ty\u00f6el\u00e4m\u00e4taitoisuudesta viestint\u00e4kompetenssiin ja minuuden markkinoinnista henkil\u00f6br\u00e4nd\u00e4ykseen.\r\n\r\nTutkimustulos todentaa viestint\u00e4osaamisen olevan vahvasti menestymiseen ja toimeentuloon vaikuttava tekij\u00e4 kuvataiteilijan ty\u00f6ss\u00e4. Kuvataiteilijan viestint\u00e4kompetenssi koostuu kirjallisen, s\u00e4hk\u00f6isen ja puheviestinn\u00e4n monipuolisesta osaamisesta. Osaamisvaatimuksia asettavat useat toisistaan poikkeavat sosiaaliset ja yhteiskunnalliset yhteydet, ja kussakin yhteydess\u00e4 tulisi osata viesti\u00e4 taiteilijapersoonastaan ja taiteen tekemisest\u00e4\u00e4n tilanteen edellytt\u00e4m\u00e4ll\u00e4 tavalla, tilanteeseen soveltuvassa roolissa.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Outi Katajam\u00e4ki (oukataja) on 2015-05-14 06:11:50.007905. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2015-05-14T06:11:50Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201505141855.pdf: 682660 bytes, checksum: e8e4b2a255ddf6110a66f2e932b18586 (MD5)\r\nlicense.html: 4854 bytes, checksum: 7dbab6608ecc76700468c44ea3070482 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-05-14T06:11:50Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201505141855.pdf: 682660 bytes, checksum: e8e4b2a255ddf6110a66f2e932b18586 (MD5)\r\nlicense.html: 4854 bytes, checksum: 7dbab6608ecc76700468c44ea3070482 (MD5)\r\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (55 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Viestint\u00e4kompetenssi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ty\u00f6el\u00e4m\u00e4taito", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "ammatti-identiteetti", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "henkil\u00f6br\u00e4nd\u00e4ys", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "aineeton p\u00e4\u00e4oma", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "kuvataide", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Ammattilaisten ja opiskelijoiden k\u00e4sityksi\u00e4 viestint\u00e4osaamisesta kuvataiteilijan ty\u00f6ss\u00e4", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", 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