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[{"key": "dc.contributor.advisor", "value": "Kansikas,Juha", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Kuhmonen, Tuomas", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Tulila, Antti", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-05-12T11:28:30Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-05-12T11:28:30Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1473549", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/45865", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tiivistelm\u00e4\nT\u00e4ss\u00e4 tutkimuksessa on selvitetty tekij\u00f6it\u00e4, jotka vaikuttavat yritt\u00e4jien ja yritt\u00e4jyytt\u00e4 harkitsevien ihmisten maalle muuttoon ja sen toteutumiseen. Tutkimus on toteutettu monimenetelm\u00e4tutkimuksena. Ensimm\u00e4isess\u00e4 m\u00e4\u00e4r\u00e4llisess\u00e4 osiossa on tutkittu nuorten (18-30 v.) unelmia maaseudusta yritt\u00e4jyys- ja asuinymp\u00e4rist\u00f6n\u00e4. Toisessa laadullisessa osiossa on kartoitettu veto- ja ty\u00f6nt\u00f6tekij\u00f6it\u00e4, jotka vaikuttavat taloudellisella, henkil\u00f6kohtaisella ja verkostojen tasolla yritt\u00e4j\u00e4perheen asuin- ja toimipaikan valintaan. \nKirjallisuuskatsauksessa perehdyt\u00e4\u00e4n suomalaiseen tutkimukseen maaseudusta asumis- ja liiketoimintaymp\u00e4rist\u00f6n\u00e4. Tutkimusta on taustoitettu my\u00f6s yritt\u00e4jyyden teorioilla ja peilaamalla sit\u00e4 Shanen (2003), Laukkasen (2006), Timmonsin ja Spinellin (2007) sek\u00e4 Gibbin (1997) yritt\u00e4jyyden malleihin sek\u00e4 yritysten sijaintiteorioihin. Yritt\u00e4jyys ja yritt\u00e4minen eiv\u00e4t ole yleens\u00e4 oppikirjasta kopioitua el\u00e4m\u00e4\u00e4 tai suorittamista. Prosessissa, jossa yhdistyv\u00e4t yritt\u00e4jyys ja maaseudulle muutto, tarvitaan paljon luovuutta, intoa ja yritt\u00e4j\u00e4m\u00e4ist\u00e4 mielenlaatua. Menesty\u00e4kseen maaseudulla toimijan tulee olla aidosti proaktiivinen ja innovatiivinen. \nMaaseutualueet kiinnostavat nuoria aikuisia ja kiinnostus on luonteeltaan arvolatautunutta. Mit\u00e4 syvemm\u00e4lle maaseudulle edet\u00e4\u00e4n, niin sit\u00e4 joustavampia vastaajat ovat hankkimaan ansaintansa useammasta eri l\u00e4hteest\u00e4. Monet jo maalle muuttaneet yritt\u00e4j\u00e4t ovat yll\u00e4ttyneet positiivisesti maaseudusta liiketoimintaymp\u00e4rist\u00f6n\u00e4. Haastatellut yritt\u00e4j\u00e4t olivat yll\u00e4ttyneit\u00e4 siit\u00e4 kuinka nopeasti ja helposti uudet liiketoimet olivat l\u00e4hteneet k\u00e4yntiin. Maaseudun liiketoiminnallisia vahvuuksia ovat muun muassa v\u00e4h\u00e4inen kilpailu ja alhainen kustannustaso. T\u00e4m\u00e4n tutkimuksen mukaan maaseudulla on paljon mahdollisuuksia kannattavaan liiketoimintaan, mutta kaikkia mahdollisuuksia ei ole kyetty toistaiseksi havaitsemaan. Laadullisen aineiston perusteella voidaan havaita, ett\u00e4 henkil\u00f6kohtaiset tekij\u00e4t ja erilaiset verkostot ovat olleet keskeisess\u00e4 roolissa yritt\u00e4j\u00e4perheiden muuttaessa maalle. Maaseudulle muuttaminen edellytt\u00e4\u00e4 kokonaisvaltaista ajattelua ja omatoimisuutta. Kaikille sopivia ratkaisuja ei ole valmiina tarjolla.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Abstract\nFactors affecting entrepreneurship in rural areas are explored in this mixed-method study. Dreams relating to entrepreneurship and rural areas by the Finnish youth (18-30 years) are analysed on the basis of quantitative survey data. Experiences by entrepreneurship who have recently migrated to rural areas are analysed on the basis on qualitative interview data. In this section, various push and pull factors in the economic, personal and social (network) domain were investigated for the relevance and importance in the migration and entrepreneurship process.\nThe analysis is supported by a literature review of the Finnish research dealing with rural areas as a living and business environment. The analysis is framed by entrepreneurship theories and entrepreneurship models from several authors: Shane (2003), Laukkanen (2006), Timmons and Spinelli (2007) and Gibb (1997). The process, which combines migrating to a rural place and starting an enterprise, asks for creativity and entrepreneurial mind-set besides coping with the structural factors which are described in the models. \nThe youth is interested in the rural areas, partly based on values. The further one proceeds toward deep rural, the more common is pluriactivity in the intentions by the youth. Many new rural entrepreneurs were positively surprised by the success and ease of the business. Rural areas were observed to include several strengths as a business environment along, for example, limited competition and low costs. This study highlighted that rural areas have many business opportunities, which are not fully exploited. Based on the qualitative study, various personal and social factors (preferences, family, relatives, business networks) play a key role in the success of migrating entrepreneurs in rural areas. Moving into a rural area to run a business is not a walk in the park, but asks for holistic thinking and own initiative.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Antti Tulila (antatuli) on 2015-05-12 11:28:30.018969. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2015-05-12T11:28:30Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201505121821.pdf: 1170712 bytes, checksum: e9d40def95ca94f2f355d837c1322ba2 (MD5)\nlicense.html: 4866 bytes, checksum: a4a587fda3783b436da25858652ee4dc (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-05-12T11:28:30Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201505121821.pdf: 1170712 bytes, checksum: e9d40def95ca94f2f355d837c1322ba2 (MD5)\nlicense.html: 4866 bytes, checksum: a4a587fda3783b436da25858652ee4dc (MD5)\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (84 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Liiketoimintamahdollisuuksien tunnistaminen ja hy\u00f6dynt\u00e4minen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yritt\u00e4jyys maaseudulla", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "toimintaymp\u00e4rist\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "maaseututyypit", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yritt\u00e4jyyden prosessi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yrityksen strategiaty\u00f6", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "yritt\u00e4jien verkostot", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Yritt\u00e4jyys maaseudulla : monimenetelm\u00e4tutkimus suomalaisten nuorten unelmista ja maallemuuttajien kokemuksista", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Monimenetelm\u00e4tutkimus suomalaisten nuorten unelmista ja maallemuuttajien kokemuksista", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201505121821", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yritt\u00e4jyys", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Entrepreneurship", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-05-12T11:28:31Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": null, "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20422", "language": 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