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[{"key": "dc.contributor.advisor", "value": "M\u00e4ntynen, Anne", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Penttil\u00e4, Marianna", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-05-12T10:06:57Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-05-12T10:06:57Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1473547", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/45862", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkin Aamulehden S\u00e4rk\u00e4nniemi-aiheisissa lehtijutuissa ilmenev\u00e4\u00e4 suhtautumista kielellisen tekstianalyysin avulla suhtautumisen teoriaa hy\u00f6dynt\u00e4en. Suhtautumisen teoria (appraisal theory) on systeemis-funktionaalisen kieliteorian piiriin kuuluva teoria, joka kategorisoi suh-tautumista jakaen sen asennoitumiseen, moni\u00e4\u00e4nisyyteen ja asteittaisuuteen. Asennoituminen jakautuu tunteisiin, inhimillisen toiminnan arvottamiseen ja asia-arvottamiseen. Olen rajannut S\u00e4rk\u00e4nniemi-aiheiset lehtijutut ajallisesti ja aiheen mukaan vuoden 2013 lippu-tuoteuudistuksesta kertoviin ja vuoden 2014 delfinaariokeskustelusta kertoviin. Mukana ai-neistossa on uutisia, kolumneja, kommentteja ja pilapiirroksia. \n\nLipputuoteuutisoinnissa keskityt\u00e4\u00e4n S\u00e4rk\u00e4nniemen arvottamiseen asiana: tuotteena, jolla on hinta. S\u00e4rk\u00e4nnieme\u00e4 arvotetaan uutisoinnissa kalliiksi ja joustamattomaksi. Dialogia laajen-netaan S\u00e4rk\u00e4nniemen toimitusjohtajan \u00e4\u00e4nell\u00e4, ja lis\u00e4ksi vastineina on muita \u00e4\u00e4ni\u00e4, jotka kuuluvat esimerkiksi asiakkaille. Lipputuotekeskustelun loppupuolella arvottaminen muuttuu enemm\u00e4n S\u00e4rk\u00e4nniemen arvottamiseksi inhimillisen\u00e4 toimijana kyvykkyyden perusteella. T\u00e4ll\u00f6in kalliiden lipputuotteiden sijaan aletaan puhua hinnoittelussa tapahtuneista virheist\u00e4, joiden taustalla on inhimillinen toiminta.\n\nDelfinaarion lakkauttamistavoitteista virinnyt keskustelu on lipputuotekeskustelua moni\u00e4\u00e4ni-semp\u00e4\u00e4, sill\u00e4 siin\u00e4 viitataan S\u00e4rk\u00e4nniemen ja kaupunginvaltuutettujen lis\u00e4ksi monenlaisiin toimijoihin, kuten yhdistyksiin ja viranomaisiin. Keskustelussa S\u00e4rk\u00e4nnieme\u00e4 arvotetaan l\u00e4hinn\u00e4 inhimillisen\u00e4 toimijana, joka on delfiineist\u00e4 vastuussa. Delfinaariokeskustelussa suh-tautumisen kohteet jakautuvat paljon, ja my\u00f6s esimerkiksi delfinaarion vastustajia arvotetaan kyvykkyyden perusteella, kun aihetta k\u00e4sitell\u00e4\u00e4n komiikan keinoin. Oman n\u00e4k\u00f6kulmansa tutkimukseen tuo keskustelunaiheena olevien delfiinien arvottaminen, sill\u00e4 niihin suhtaudu-taan v\u00e4lill\u00e4 inhimillisen\u00e4 toimijana ja v\u00e4lill\u00e4 tuotteena. My\u00f6s delfiinien inhimillist\u00e4misen perusteita k\u00e4sitell\u00e4\u00e4n aineistossa, ja v\u00e4lill\u00e4 inhimillist\u00e4minen n\u00e4hd\u00e4\u00e4n koomisena.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Marianna Penttil\u00e4 (maorpent) on 2015-05-12 10:06:56.663907. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2015-05-12T10:06:57Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201505121817.pdf: 1500001 bytes, checksum: 6aa857776b7045edc986e7dcf0512235 (MD5)\nlicense.html: 4829 bytes, checksum: 8598f5b584aaa2abe0d8317885c80d8c (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-05-12T10:06:57Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201505121817.pdf: 1500001 bytes, checksum: 6aa857776b7045edc986e7dcf0512235 (MD5)\nlicense.html: 4829 bytes, checksum: 8598f5b584aaa2abe0d8317885c80d8c (MD5)\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (105 s.)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "S\u00e4rk\u00e4nniemi", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "asenteet", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "tunteet", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "arvottaminen", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "modaalisuus", "language": "", "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Suhtautuminen Aamulehden S\u00e4rk\u00e4nniemi-aiheisissa lehtijutuissa", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201505121817", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master's thesis", "language": "en", 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