Using sport for corporate social responsibility (CSR) in Finland

Using sport for corporate social responsibility (CSR) in Finland

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Companies are increasingly valued beyond their capability to maximize profits. Responsibility is one of the core issues in companies’ strategies nowadays. Meanwhile sport and health professionals are facing challenges: inactivity among people and costs in grassroots participation are growing. Theref...

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Bibliographic Details
Main Author: Hakala, Antti
Other Authors: Liikuntatieteellinen tiedekunta, Faculty of Sport and Health Sciences, Liikuntakasvatuksen laitos, Department of Sport Sciences, University of Jyväskylä, Jyväskylän yliopisto
Format: Master's thesis
Language:eng
Published: 2015
Subjects:
Corporate social responsibility
business ethics
sport
sponsorship
partnership
Liikunnan yhteiskuntatieteet
Social Sciences of Sport
5032
yritysdemokratia
yhteiskuntavastuu
yritykset
liikunta
urheilu
etiikka
sponsorointi
Suomi
Online Access: https://jyx.jyu.fi/handle/123456789/45740

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