| fullrecord |
[{"key": "dc.contributor.advisor", "value": "Sajasalo, Pasi", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "M\u00e4kel\u00e4, Mika", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-04-15T07:56:01Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-04-15T07:56:01Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2014", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1472172", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/45634", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Niche on monimutkainen kokonaisuus, joka rakentuu kolmesta osa-alueesta, yrityksen strategiasta, tuotteesta ja markkinoista. Vaikka niche-markkinoita on tutkittu runsaasti, on soveltavalle niche-tutkimukselle yh\u00e4 tilaa. T\u00e4m\u00e4n tapaustutkimuksen p\u00e4\u00e4m\u00e4\u00e4r\u00e4n\u00e4 on kartoittaa ainutlaatuisen teknologial\u00e4ht\u00f6isen yrityksen kilpailuetua, niche-markkinoita ja sit\u00e4 kuinka niche-markkinoita on mahdollista laajentaa. Kuva kilpailuedusta, niche-markkinoista ja mahdollisuuksista saadaan yrityksen ja myyntiverkoston edustajien haastatteluiden, organisaation yhteisten tapaamisten ja asiakastyytyv\u00e4isyyskyselyn perusteella. Case-yrityksen, Beneqin, ydinosaamista on ALD-teknologian hallinta elektroluminenssin\u00e4ytt\u00f6jen (TFEL) valmistuksessa. EL-n\u00e4yt\u00f6t olivat ensimm\u00e4isi\u00e4 litteit\u00e4 n\u00e4ytt\u00f6j\u00e4 1970-luvulla, mutta LCD-n\u00e4ytt\u00f6jen kehityksen my\u00f6t\u00e4 markkinat ovat kaventuneet erityisille niche-markkinoille. TFEL-n\u00e4yt\u00f6ille l\u00f6ytyy yh\u00e4 asiakastarve n\u00e4ytt\u00f6jen tuoteominaisuuksien perusteella. Beneq valmistaa samalla teknologialla my\u00f6s l\u00e4pin\u00e4kyvi\u00e4 TASEL-n\u00e4ytt\u00f6j\u00e4, joiden kasvumahdollisuuteen organisaation henkil\u00f6st\u00f6 ja j\u00e4lleenmyyj\u00e4t uskovat. TASEL-n\u00e4yt\u00f6t voidaan n\u00e4hd\u00e4 niche-teknologiana, jolla ei ole selke\u00e4\u00e4 markkinatarvetta, mutta sen mahdollisuus on kasvaa menestyv\u00e4ksi innovaatioksi. T\u00e4m\u00e4 tapaustutkimus on laadullinen ja kartoittava tutkimus, jonka aineistona on k\u00e4ytetty monipuolisesti erilaisia aineistoja kuten teemahaastatteluita, havainnointia, kyselyit\u00e4 ja muuta materiaalia. Aineiston monipuolisuuden vuoksi voidaankin puhua aineistotriangulaatiosta. Tutkimuksen mukaan perinteinen asiakassegmentoinnin soveltaminen niche-markkinoilla toimivan yrityksen tarpeisiin n\u00e4ytt\u00e4\u00e4 olevan ep\u00e4k\u00e4yt\u00e4nn\u00f6llinen. Segmentoinnin sijasta niche-markkinoiden ja asiakassegmenttien ymm\u00e4rt\u00e4minen nousee t\u00e4rke\u00e4\u00e4n arvoon. Beneqin Lumineq-n\u00e4ytt\u00f6yksik\u00f6n toiminnassa t\u00e4rke\u00e4ss\u00e4 roolissa n\u00e4ytt\u00e4v\u00e4t olevan organisaation teknologiaosaaminen, ainutlaatuinen tuotantolinja ja korkealaatuiset tuotteet sek\u00e4 suhteet asiakkaisiin ja j\u00e4lleenmyyjiin. TFEL-n\u00e4ytt\u00f6jen niche-markkinoita on mahdollista laajentaa maantieteellisesti markkinoiden valtaamisstrategian kautta. Kun taas TASEL-n\u00e4ytt\u00f6jen markkinoita voidaan kehitt\u00e4\u00e4 niche-markkinoille tuotekehitysstrategian avulla ja kasvumarkkinoille diversifikaation kautta.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Mika M\u00e4kel\u00e4 (mikpetma) on 2015-04-15 07:56:00.997147. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2015-04-15T07:56:01Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201504151586.pdf: 2331550 bytes, checksum: e1d2e4259417edd31a57374e3b659d2a (MD5)\r\nlicense.html: 4844 bytes, checksum: 93611ff591e6b36d006c1ab8f3637a44 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-04-15T07:56:01Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201504151586.pdf: 2331550 bytes, checksum: e1d2e4259417edd31a57374e3b659d2a (MD5)\r\nlicense.html: 4844 bytes, checksum: 93611ff591e6b36d006c1ab8f3637a44 (MD5)\r\n Previous issue date: 2014", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (102 s.)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "fin", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "elektroluminenssin\u00e4yt\u00f6t", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.subject.other", "value": "niche", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Teknologial\u00e4ht\u00f6isen yrityksen kilpailuetu ja globaalit niche-markkinat : case Lumineq", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201504151586", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Johtaminen", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Management and Leadership", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.method", "value": "Kvalitatiivinen tutkimus", "language": null, "element": "subject", "qualifier": "method", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-04-15T07:56:02Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20424", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinat (taloustiede)", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "kilpailuetu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "strategia", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "markkinat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
|