Customers' willingness to share personal information with firms and its relationship with customer loyalty

Bibliographic Details
Main Author:	Lindell, Sanni
Other Authors:	Kauppakorkeakoulu, School of Business and Economics, Taloustieteet, Business and Economics, University of Jyväskylä, Jyväskylän yliopisto, Markkinointi, Marketing, 20423
Format:	Master's thesis
Language:	eng
Published:	2015
Subjects:	asiakkaat asiakkuudenhallinta asiakastiedot
Online Access:	https://jyx.jyu.fi/handle/123456789/45571

Customers' willingness to share personal information with firms and its relationship with customer loyalty by Lindell, Sanni, kirjoittaja

Published 2015

JYX-julkaisuarkisto / JYX Digital Archive

Master's thesis