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[{"key": "dc.contributor.advisor", "value": "Karjaluoto, Heikki", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.advisor", "value": "Lepp\u00e4niemi, Matti", "language": null, "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Lindell, Sanni", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-03-30T07:46:50Z", "language": null, "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-03-30T07:46:50Z", "language": null, "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1468965", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/45571", "language": null, "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Information on customers plays an important role in customer relationship\r\nmanagement. With customer data companies can identify customers, understand their\r\nneeds and hence, personalize products and services. New technological advancements\r\nhave enabled companies to collect data more efficiently and have therefore resulted in\r\nbroader use of information. However, customers must be willing to provide information\r\nneeded in CRM. If trust has been built, they might provide information and engage in\r\nmutual relationship. Even though customer\u2019s willingness to provide information is an\r\nimportant issue for companies, little research has been devoted to this phenomenon.\r\nThe objective of this research is to gain more insight of customer\u2019s willingness to\r\nshare information by inspecting how the willingness affects the commonly used loyalty\r\nmetrics (share of wallet, recommend intention, repurchase intention) as well as\r\ncustomer\u2019s RFM value (recency, frequency and monetary value of purchases). This\r\nstudy was conducted in cooperation with Osuuskauppa Pee\u00c4ss\u00e4 and Kuopio\u2019s Prisma\r\ngrocery store. A quantitative research method was used by conducting the electronic\r\nsurvey in Kuopio\u2019s Prisma\u2019s Facebook \u2013page as well as Osuuskauppa Pee\u00c4ss\u00e4\u2019s\r\nwebpage. The data of 429 responses was analyzed by using SPSS statistics and PLS 3.0\r\nsoftware.\r\nThe results of this study indicate that customer\u2019s willingness to provide\r\ninformation has a significant and positive effect on commonly used loyalty metrics;\r\ncustomer\u2019s repurchase intention, recommend intention and share of wallet. In addition\r\nSOW positively affects customer\u2019s repurchase and recommend intention and customer\u2019s\r\nRFM value. Also recommend intention has a positive effect on customer\u2019s RFM value.\r\nFinally, customer\u2019s willingness to share information positively affects RFM value\r\nindirectly via above mentioned loyalty metrics. The findings suggest that marketers\r\nshould increase customer\u2019s willingness to share information as it, in fact, positively\r\naffects the level of customer\u2019s loyalty and value. Information should be used in a more\r\ncustomer centric way where additional value is created to the customer.", "language": "", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Sanni Lindell (sasolind) on 2015-03-30 07:46:49.811878. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2015-03-30T07:46:50Z\nNo. of bitstreams: 2\nURN:NBN:fi:jyu-201503301520.pdf: 286243 bytes, checksum: 9d223c8e9548886e7a4b6b234b94934b (MD5)\nlicense.html: 4862 bytes, checksum: cfc48b1223513c150e77afb29b1829b4 (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-03-30T07:46:50Z (GMT). No. of bitstreams: 2\nURN:NBN:fi:jyu-201503301520.pdf: 286243 bytes, checksum: 9d223c8e9548886e7a4b6b234b94934b (MD5)\nlicense.html: 4862 bytes, checksum: cfc48b1223513c150e77afb29b1829b4 (MD5)\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (55 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.title", "value": "Customers' willingness to share personal information with firms and its relationship with customer loyalty", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201503301520", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4 University School of Business and Economics", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Jyv\u00e4skyl\u00e4n yliopiston kauppakorkeakoulu", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Taloustieteet", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Business and Economics", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Markkinointi", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Marketing", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-03-30T07:46:50Z", "language": null, "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.funding", "value": "0", "language": null, "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": "fi", "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "20423", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakkaat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakkuudenhallinta", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "asiakastiedot", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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