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[{"key": "dc.contributor.advisor", "value": "Vos, Marita", "language": "", "element": "contributor", "qualifier": "advisor", "schema": "dc"}, {"key": "dc.contributor.author", "value": "Riikonen, Jasmiina", "language": null, "element": "contributor", "qualifier": "author", "schema": "dc"}, {"key": "dc.date.accessioned", "value": "2015-03-26T06:49:33Z", "language": "", "element": "date", "qualifier": "accessioned", "schema": "dc"}, {"key": "dc.date.available", "value": "2015-03-26T06:49:33Z", "language": "", "element": "date", "qualifier": "available", "schema": "dc"}, {"key": "dc.date.issued", "value": "2015", "language": null, "element": "date", "qualifier": "issued", "schema": "dc"}, {"key": "dc.identifier.other", "value": "oai:jykdok.linneanet.fi:1468819", "language": null, "element": "identifier", "qualifier": "other", "schema": "dc"}, {"key": "dc.identifier.uri", "value": "https://jyx.jyu.fi/handle/123456789/45562", "language": "", "element": "identifier", "qualifier": "uri", "schema": "dc"}, {"key": "dc.description.abstract", "value": "Tutkimuksen tarkoituksena oli selvitt\u00e4\u00e4, miten integroitu teema areena -analyysi (issue arena analysis) voisi tuoda lis\u00e4arvoa strategiseen maineenhallintaan k\u00e4yt\u00e4nn\u00f6ss\u00e4. Tutkimus toteutettiin tapaustutkimuksena. Kohdeorganisaationa tutkimukselle toimi Paperinker\u00e4ys Oy, joka on valtakunnallinen kierr\u00e4tys- ja ymp\u00e4rist\u00f6palveluja tarjoava yritys.\r\n\r\nTutkimuksen tavoitteena oli analysoida viestint\u00e4\u00e4 julkisen keskustelun areenoilla, jotka ovat olennaisia kohdeorganisaation toiminnan ja olemassaolon kannalta. Aihetta l\u00e4hestyttiin seuraavilla tutkimuskysymyksill\u00e4: 1) mitk\u00e4 julkisen keskustelun aihealueet ovat olennaisia Paperinker\u00e4yksen toiminnalle tai olemassaololle, 2) kuinka eri osapuolet vuorovaikuttavat Paperinker\u00e4ykselle oleellisilla keskusteluareenoilla paikassa, jossa kohdeorganisaatio ei ole toistaiseksi aktiivinen, 3) millaisia strategisia linjauksia voidaan johtaa integroidun analyysin tuloksista Paperinker\u00e4yksen viestinn\u00e4lle julkisen keskustelun areenoille?\r\n\r\nTutkimuksessa oli laadullinen l\u00e4hestymistapa. Puolistrukturoidut haastattelut ja p\u00f6yt\u00e4laatikkotutkimuksen sis\u00e4lt\u00e4nyt esitutkimus suoritettiin ennen sosiaalisen media luotausta, joka oli tutkimuksen p\u00e4\u00e4metodi. Sis\u00e4ll\u00f6nanalyysissa k\u00e4ytetty aineisto ker\u00e4ttiin Twitteriss\u00e4 huhti- ja kes\u00e4kuun 2014 v\u00e4lisen\u00e4 aikana. Keskusteluareenoiden viestinn\u00e4n analyyttinen malli yhdistettiin verkkoymp\u00e4rist\u00f6ss\u00e4 olevien maineuhkien kanssa sis\u00e4ll\u00f6nerittelytaulukoksi laadullista sis\u00e4ll\u00f6nanalyysia varten.\r\n\r\nTutkimuksessa tunnistettiin useita olennaisia keskusteluareenoita, joissa keskustelu painetun ja paperin digitalisoitumisen sek\u00e4 ymp\u00e4rist\u00f6teknologian ja cleantechin ymp\u00e4rill\u00e4 oli kaikista aktiivisinta. Useat osapuolet kuten kilpailijat, muut organisaatiot, poliitikot, julkisuuden henkil\u00f6t sek\u00e4 yksityishenkil\u00f6t ottivat erilaisia rooleja keskusteluissa, joista suurin osa sijaitsi Twitteriss\u00e4, vaikkakin joissain tapauksessa aiheet saivat alkunsa sen ulkopuolella. Sis\u00e4ll\u00f6nanalyysissa tunnistettiin my\u00f6s tekij\u00f6it\u00e4, jotka voivat aiheuttaa maineuhkia.\r\n\r\nTutkimuksessa muodostettua sis\u00e4ll\u00f6nerittelytaulukkoa voitaisiin hy\u00f6dynt\u00e4\u00e4 sosiaalisen median luotausv\u00e4lineen\u00e4 tuomaan lis\u00e4arvoa organisaatioviestinn\u00e4n strategiseen suunnitteluun eri tilanteissa. Tutkimuksen kirjallisuudessa ja lopputuloksissa korostettiin my\u00f6s erilaisten osallistumisstrategioiden tasapainottamisen t\u00e4rkeytt\u00e4.", "language": "fi", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.abstract", "value": "The purpose of this study was to review how integrated approach to issue arena analysis could bring added value to strategic reputation management in practice. The research was performed as a case study. The case organization was Paperinker\u00e4ys Oy, which is a nation-wide company offering recycling and environmental services.\r\n\r\nThe aim was to analyze communication in issue arenas that are relevant to the case organization\u2019s functioning and existence. Following research questions were formed to approach the research topic: 1) which topic fields of public debate are relevant to Paperinker\u00e4ys\u2019 functioning and existence, 2) how various actors interact on issues within the relevant topic fields for Paperinker\u00e4ys in a place of interaction where the case organization is so far not active, 3) what strategic guidelines can be formulated from the results of integrated analysis of Paperinker\u00e4ys\u2019 communication in issue arenas?\r\n\r\nThe research had a qualitative approach. A desk research with semi-structured interviews and going through organizational publications was performed before social media monitoring, which was the primary research method. Data for textual analysis was collected in Twitter between April and June 2014. The analytical model of communication in issue arenas (Vos et. al, 2014) was combined together with the reputational risk factors in online environment (Eccless et. al 2007; Aula 2010) to form a data extraction table for qualitative textual analysis.\r\n\r\nVarious relevant issue arenas were identified, digitalization of graphic and printed paper being the most active of them along with debate on environmental technology and cleantech. Several actors such as competitors, other organizations, politicians, celebrities and individual citizens took different roles in the debate that was mostly located in Twitter, although in some cases the issues spread to Twitter from other places of interaction. Factors that might cause emerging risks facing corporate reputation were also recognized in textual analysis.\r\n\r\nBased on this research the data extraction table that was formed for this thesis could be used as a monitoring tool to bring added value to corporate communication strategy planning in various scenarios. The importance of balancing various participation strategies was also pointed out based on literature and the outcomes of this research.", "language": "en", "element": "description", "qualifier": "abstract", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted using Plone Publishing form by Jasmiina Riikonen (anjariik) on 2015-03-26 06:49:32.030686. Form: Pro gradu -lomake (https://kirjasto.jyu.fi/julkaisut/julkaisulomakkeet/pro-gradu-lomake). JyX data: [jyx_publishing-allowed (fi) =True]", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Submitted by jyx lomake-julkaisija (jyx-julkaisija@noreply.fi) on 2015-03-26T06:49:33Z\r\nNo. of bitstreams: 2\r\nURN:NBN:fi:jyu-201503261513.pdf: 712900 bytes, checksum: 164cdc831d2af69230da9d8ba7437be0 (MD5)\r\nlicense.html: 4906 bytes, checksum: f4d7e26e06364703d57f80e90f4d32bf (MD5)", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.description.provenance", "value": "Made available in DSpace on 2015-03-26T06:49:33Z (GMT). No. of bitstreams: 2\r\nURN:NBN:fi:jyu-201503261513.pdf: 712900 bytes, checksum: 164cdc831d2af69230da9d8ba7437be0 (MD5)\r\nlicense.html: 4906 bytes, checksum: f4d7e26e06364703d57f80e90f4d32bf (MD5)\r\n Previous issue date: 2015", "language": "en", "element": "description", "qualifier": "provenance", "schema": "dc"}, {"key": "dc.format.extent", "value": "1 verkkoaineisto (94 sivua)", "language": null, "element": "format", "qualifier": "extent", "schema": "dc"}, {"key": "dc.format.mimetype", "value": "application/pdf", "language": null, "element": "format", "qualifier": "mimetype", "schema": "dc"}, {"key": "dc.language.iso", "value": "eng", "language": null, "element": "language", "qualifier": "iso", "schema": "dc"}, {"key": "dc.rights", "value": "In Copyright", "language": "en", "element": "rights", "qualifier": null, "schema": "dc"}, {"key": "dc.subject.other", "value": "Paperinker\u00e4ys (yhti\u00f6)", "language": null, "element": "subject", "qualifier": "other", "schema": "dc"}, {"key": "dc.title", "value": "Integrated approach to analysis of communication in issue arenas : building a balanced communication strategy portfolio - case Paperinker\u00e4ys Oy", "language": null, "element": "title", "qualifier": null, "schema": "dc"}, {"key": "dc.title.alternative", "value": "Building a balanced communication strategy portfolio - case Paperinker\u00e4ys Oy", "language": null, "element": "title", "qualifier": "alternative", "schema": "dc"}, {"key": "dc.type", "value": "master thesis", "language": null, "element": "type", "qualifier": null, "schema": "dc"}, {"key": "dc.identifier.urn", "value": "URN:NBN:fi:jyu-201503261513", "language": null, "element": "identifier", "qualifier": "urn", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Pro gradu -tutkielma", "language": "fi", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.type.ontasot", "value": "Master\u2019s thesis", "language": "en", "element": "type", "qualifier": "ontasot", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Humanistinen tiedekunta", "language": "fi", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.faculty", "value": "Faculty of Humanities", "language": "en", "element": "contributor", "qualifier": "faculty", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Viestint\u00e4tieteiden laitos", "language": "fi", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.department", "value": "Department of Communication", "language": "en", "element": "contributor", "qualifier": "department", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "University of Jyv\u00e4skyl\u00e4", "language": "en", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.contributor.organization", "value": "Jyv\u00e4skyl\u00e4n yliopisto", "language": "fi", "element": "contributor", "qualifier": "organization", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Yhteis\u00f6viestint\u00e4", "language": "fi", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.subject.discipline", "value": "Organizational Communication", "language": "en", "element": "subject", "qualifier": "discipline", "schema": "dc"}, {"key": "dc.date.updated", "value": "2015-03-26T06:49:34Z", "language": "", "element": "date", "qualifier": "updated", "schema": "dc"}, {"key": "yvv.contractresearch.collaborator", "value": "business", "language": "", "element": "contractresearch", "qualifier": "collaborator", "schema": "yvv"}, {"key": "yvv.contractresearch.funding", "value": "3000", "language": "", "element": "contractresearch", "qualifier": "funding", "schema": "yvv"}, {"key": "yvv.contractresearch.initiative", "value": "student", "language": "", "element": "contractresearch", "qualifier": "initiative", "schema": "yvv"}, {"key": "dc.type.coar", "value": "http://purl.org/coar/resource_type/c_bdcc", "language": null, "element": "type", "qualifier": "coar", "schema": "dc"}, {"key": "dc.rights.accesslevel", "value": "openAccess", "language": null, "element": "rights", "qualifier": "accesslevel", "schema": "dc"}, {"key": "dc.type.publication", "value": "masterThesis", "language": null, "element": "type", "qualifier": "publication", "schema": "dc"}, {"key": "dc.subject.oppiainekoodi", "value": "3131", "language": null, "element": "subject", "qualifier": "oppiainekoodi", "schema": "dc"}, {"key": "dc.subject.yso", "value": "maine", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "sosiaalinen media", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "viestint\u00e4strategiat", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.subject.yso", "value": "julkinen keskustelu", "language": null, "element": "subject", "qualifier": "yso", "schema": "dc"}, {"key": "dc.format.content", "value": "fulltext", "language": null, "element": "format", "qualifier": "content", "schema": "dc"}, {"key": "dc.rights.url", "value": "https://rightsstatements.org/page/InC/1.0/", "language": null, "element": "rights", "qualifier": "url", "schema": "dc"}, {"key": "dc.type.okm", "value": "G2", "language": null, "element": "type", "qualifier": "okm", "schema": "dc"}]
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